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HOW TO TURN YOUR RESOURCE CENTER INTO A LEAD GEN MACHINE

Hana Abaza, VP Marketing at Uberflip

What do you think

of when I say

Resource Center?

GRAVEYARD

Doesn’t have

to be that way!

It’s the content, stupid. “

5 elements of a kick ass

Easy to navigate (menu structure)

Easy to find stuff (search ability)

Easy to browse your content from

anywhere

1. MAKE IT EASY

Learn from Ikea!

Where should people go next?

Recommended content

Call-to-actions

2. CREATE AN

ENGAGEMENT PATH

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No distinct call to action

No recommended content

Nowhere to subscribe

No images or videos

No links to learn more

AVOID THIS!

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Call to action

Recommend

content

Relevant Image

Discoverable

3. INCLUDE

Dynamic

Contextual

CALL-TO-ACTIONS

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4. Easy to update

and modify

By marketing - not IT

Put a developer on the marketing team

Use a platform that empowers Marketers

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Marketers

did this

5. TRACK

& MEASURE

PERFORMANCE

Tools that give insights, not just metrics

What’s your Content Score?

ABT = Always Be Testing

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Traditional Landing Page

First, Benchmark Performance

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Integrates

with Marketing

Automation

Call-to-Action Overlay Traditional Landing Page

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250% increase in conversion

Integrates

with Marketing

Automation

Traditional Landing Page Call-to-Action Overlay

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KEY TAKEAWAYS

Make It Easy

Create An Engagement Path

Leverage Call-to-Actions

Take Control

Track, Measure and ABT

#C2C15

THANK YOU!

Hana Abaza, VP Marketing at Uberflip

www.uberflip.com