how to turn your conference into an event no november 1 ... michael stanleigh - how to... · •no...

How To Turn Your Conference into an Event No

One Will Want to Miss

CSAE National Conference

November 1, 2012

Business Improvement Architects

Michael Stanleigh, CEO

Phone: 1-416-444-8225 x301

N. America 1-866-346-3242

[email protected]

www.bia.ca

www.michaelstanleigh.com

How to Turn Your Conference into

An Event No One Will Want to Miss

Michael Stanleigh; CMC, CSP

CEO of Business Improvement

Architects

Core Value No. 1:

Innovation

Nothing Happened

Key Driver of Innovation

When 75% of leadership is honestly convinced that business

as usual is no longer an acceptable plan.




November 1, 2012



Phone: 1-416-444-8225 x301

N. America 1-866-346-3242

[email protected]

www.bia.ca


Why Innovation?

• “Innovation has become industrial religion of 21st century.

• Business sees it as key to increasing profits and market share.

• Governments reach for it when trying to fix economy.

• It is new religion.”

Gregory Daines, Cambridge University

Roger Martin, Dean of University of Toronto‘s Rotman School of Managment and Richard Florida, urban thinker

“Our future depends on nurturing creativity and intelligence rather than protecting the past.

New economic system based on:

• Brain, not brawn;

• Ideas not capital;

• Human creativity not natural resources and brute strength.”

Peter F. Drucker; Management Expert,

Author, Teacher

“There is nothing so useless as doing efficiently that which should not be done at all.”




November 1, 2012



Phone: 1-416-444-8225 x301

N. America 1-866-346-3242

[email protected]

www.bia.ca


The 3 Things You Need to Know

1. How to define Innovation

2. How to develop a culture of

innovation

3. How to implement an Innovation

Process

What is Innovation?

“New ideas or current thinking

applied in fundamentally different

ways resulting in significant change”

IBM Global CEO Study




November 1, 2012



Phone: 1-416-444-8225 x301

N. America 1-866-346-3242

[email protected]

www.bia.ca


“Innovation - trying to figure out a

way to do something better than it’s

ever been done before” David Neeleman – CEO JetBlue

Understanding Innovation

Not

• Result of lone

genius inventor

• Just about ideas

• About

individuality in

thinking

What is Innovation?

About products,

services, processes,

structure, etc.

About involving people

who will challenge

status quo




November 1, 2012



Phone: 1-416-444-8225 x301

N. America 1-866-346-3242

[email protected]

www.bia.ca


Innovation is a collaborative

process… Innovation is a collaborative process




Innovation

“A company’s ability to innovate is

rapidly becoming the primary source of

competitive success.”

Christopher A. Bartlett




November 1, 2012



Phone: 1-416-444-8225 x301

N. America 1-866-346-3242

[email protected]

www.bia.ca


High priority Key growth driver

Most lack leadership systems or tools to successfully and consistently innovate.

Boston Consulting Group, McKinsey & Company and Booz Allen Hamilton research studies

Creating an Innovation Culture

1. Create steering committee

2. Define purpose and mandate

3. Complete cultural survey

4. Identify strategies to close gap

between present and ideal

Peter F. Drucker; Management Expert,

Author, Teacher

“Company cultures are like country cultures.

Never try to change one.

Try instead, to work with what you've got.”




November 1, 2012



Phone: 1-416-444-8225 x301

N. America 1-866-346-3242

[email protected]

www.bia.ca





Innovation

3. How to implement an Innovation

Process

Successful innovators had rigorous

process for managing innovation

Innovation Study 2007

The Innovation Process

Capture visions and

ideas

Create innovation

team

Review and combine

visions and ideas

Research, Evaluate &

Identify benefits

Overcome barriers

Develop the innovation

Launch the innovation




November 1, 2012



Phone: 1-416-444-8225 x301

N. America 1-866-346-3242

[email protected]

www.bia.ca


Your Case Study Create the “Ideal” Conference, Event

and/or Meeting

Stage 1: Capture visions and ideas

Capture visions and

ideas

Create innovation

team

Review and combine

visions and ideas


Identify benefits

Overcome barriers


Capture visions and

ideas


Innovations driven by: Unreasonable challenge

A problem or an issue

An opportunity

Benchmarking

Suppliers

Testing

Experimentation

Customers




November 1, 2012



Phone: 1-416-444-8225 x301

N. America 1-866-346-3242

[email protected]

www.bia.ca


Research on Creativity &

Brainstorming • Recent research – “intelligent memory”

• No left or right brain

• Analysis and intuition work together

• There is learning and recall, in various combinations, throughout entire brain.

Eric Kandel; “Cognitive Neuroscience and the Study of Memory”

Brainstorming best when everyone comes together after independent thinking

Research on Creativity &

Brainstorming

• Presence of mind is akin to calm state that precedes a flash of insight.

Carl von Clausewitz, Prussian military scholar 1832

• Best ideas – not in brainstorming meetings

• Shower, driving, falling asleep, etc. – brain is relaxed and wandering

• Team brainstorming best - after independent thinking

A Seemingly Unreasonable

Demand

Building a House




November 1, 2012



Phone: 1-416-444-8225 x301

N. America 1-866-346-3242

[email protected]

www.bia.ca


To Get Innovation Going Ask…

What today seems impossible to do but if could be done, will fundamentally change what we do?

What do we wish we could do, achieve, accomplish?

If our events were truly “ideal”, what will we have to do to get there?

What are our hopes, dreams, wishes, ideas and visions of what we’d like?

Innovation Question

“Wouldn’t it be cool if…?”

How Electronic Arts

designer Joe Nuckolls

gets teams started

The essence at this stage…

Genius is…

1% inspiration

99% perspiration

Thomas Edison

http://en.wikipedia.org/wiki/Image:Thomas_Edison.jpg




November 1, 2012



Phone: 1-416-444-8225 x301

N. America 1-866-346-3242

[email protected]

www.bia.ca


Your Teams

Introductions

Respond to questions on next slide - individually, on post it notes.

The Ideal Conference or Event

How can we create the most amazing conference and/or meeting and/or event that our members will ever have attended—one that is so unique, so informative, so engaging that they’ll never want to miss it again!

What types of activities, sessions, speakers, social, etc. will have?

Stage 2: Create innovation

teams

Capture visions and

ideas

Create innovation

team

Review and combine

visions and ideas


Identify benefits

Overcome barriers


Create innovation

team





November 1, 2012



Phone: 1-416-444-8225 x301

N. America 1-866-346-3242

[email protected]

www.bia.ca


“47% report their organization has no

team, process or system for vetting

new ideas in order to decide which

ones to invest in.”

Harris Study – 2010

Thomas Edison’s Menlo Park Laboratory Team

Forming your Innovation Team

Identify:

Leader

Scribe

Timekeeper

Spokesperson




November 1, 2012



Phone: 1-416-444-8225 x301

N. America 1-866-346-3242

[email protected]

www.bia.ca


Stage 3: Review and combine

visions and ideas

Capture visions and

ideas

Create innovation

team

Review and combine

visions and ideas


Identify benefits

Overcome barriers


Review and combine

visions and ideas


Reviewing Innovations

“If at first the idea is not absurd, then there is no hope for it.”

“Anyone who has never made a mistake has never tried anything new.”

http://en.wikipedia.org/wiki/Image:Thomas_Edison.jpg




November 1, 2012



Phone: 1-416-444-8225 x301

N. America 1-866-346-3242

[email protected]

www.bia.ca


Review and Combine your Visions

& Ideas • Discuss individual recorded visions

and ideas

• Expand on visions and ideas with team - recording on post-it notes

• Create groupings of all visions and ideas

• Develop statement representing the ideas in each group (next slide)

Innovation Statement examples • Create an exhibit hall that incorporates

developmental opportunities

• Develop a social evening for all delegates

• Host an International event within the

conference

• Create distance opportunities for non-

delegates

• Integrate instant feedback process for all

sessions

Stage 4: Research, Evaluate &

Identify Benefits

Capture visions and

ideas

Create innovation

team

Review and combine

visions and ideas


Identify benefits

Overcome barriers



Identify benefits Launch the

innovation




November 1, 2012



Phone: 1-416-444-8225 x301

N. America 1-866-346-3242

[email protected]

www.bia.ca


Research, Evaluate & Identify

Benefits

• Benchmark

• Research & Evaluate benefits of Innovation

• Quantify benefits if successful

• Describe fit to organization’s strategy/objectives

• Estimate business potential

• Identify fiscal issues, environmental issues, etc.

• Determine impact on customers, suppliers & employees

Innovation Benefits

• Identify benefits of each innovation group

to your organization and its members

• Quantify benefits if successful

• Estimate business potential

• Identify constraints ie; time, money,

resources

Complete chart – next slide

Innovation Benefits Chart

Innovation Group

Ideas Benefits

Members Org.

Business Potential

Const.




November 1, 2012



Phone: 1-416-444-8225 x301

N. America 1-866-346-3242

[email protected]

www.bia.ca



Stage 5: Overcome barriers

Capture visions and

ideas

Create innovation

team

Review and combine

visions and ideas


Identify benefits

Overcome barriers


Overcome barriers

Identify what will prevent success

• In-depth understanding of barriers leads to identification of options/solutions.

• Innovations with greatest risks might generate greatest opportunities.

• Don’t let risk become a paralyzer.

Google Chair, Eric Schmidt

• “If you don’t try, you don’t know

• We tried, I and you don’t even

remember the names of the products

that failed

• That’s the secret of innovation”.

http://www.stateofsearch.com/wp-content/uploads/2010/10/eric-schmidt-google.jpg




November 1, 2012



Phone: 1-416-444-8225 x301

N. America 1-866-346-3242

[email protected]

www.bia.ca


Greatest Innovation Barrier

Risk – negative

Risk - missed

opportunity

Teams 1. Review the benefits of each

innovation group

2. Identify the barriers (what might prevent success?)

3. Complete the chart - next slide

Barriers/Solutions Chart

Innovation Group

Ideas Barriers




November 1, 2012



Phone: 1-416-444-8225 x301

N. America 1-866-346-3242

[email protected]

www.bia.ca



Stage 6: Develop the

innovations

Capture visions and

ideas

Create innovation

team

Review and combine

visions and ideas


Identify benefits

Overcome barriers

Develop the innovation Develop the

innovation


• Identify all possible solutions

• Organize into groups

• Pilot and test the Innovations

• Identify impact on

customers/stakeholders

• Agree on the final costs and benefits

of Innovations

Identify options/solutions to

overcome barriers

• Creative process

• Generate quantity - not quality

• Brainstorm “ideal” or utopia options or

solutions

“If there were no time, budget and/or

resource constraints, what would perfect

options or solutions be to overcome

Innovation Barriers?”




November 1, 2012



Phone: 1-416-444-8225 x301

N. America 1-866-346-3242

[email protected]

www.bia.ca


Teams

1. Identify solutions to overcome the barriers in order to realize the benefits?

2. Finalize the chart - next slide

Barriers/Solutions Chart

Innovation Group

Ideas Barriers Solutions

Stage 7: Launch the Innovation

Capture visions and

ideas

Create innovation

team

Review and combine

visions and ideas


Identify benefits

Overcome barriers







November 1, 2012



Phone: 1-416-444-8225 x301

N. America 1-866-346-3242

[email protected]

www.bia.ca


Launch the Innovation • Brainstorm all Innovation

implementation requirements

• Identify action steps

• Identify resource requirements

• Estimate time required to implement

• Finalize cost-benefit analysis by benchmarking against the benefits identified in Stage 4.

The Business of Innovation

• Every organization strives for innovation

• Organizations failing to adapt to changes in business environment face extinction

• Essence of innovation - discover what organization uniquely good at:

• What special capabilities it possesses…

• Taking advantage of these capabilities to build products or deliver services that are better than anyone else’s.

–Develop your Innovation Culture

–Create the Innovations

–Implement the Innovations

–Continue the process




November 1, 2012



Phone: 1-416-444-8225 x301

N. America 1-866-346-3242

[email protected]

www.bia.ca


Take Action!

“You see things and

you say - why?

But I dream things

and I say - why not?”

George Bernard Shaw

Thank You Michael Stanleigh; CMC, CSP

CEO of Business Improvement Architects [email protected]

1-416-444-8225 x301 N. America Toll Free 1-866-346-3242

www.bia.ca www.michaelstanleigh.com

http://upload.wikimedia.org/wikipedia/commons/c/ca/George_bernard_shaw.jpg

how to turn your conference into an event no november 1 ... michael stanleigh - how to... · •no...

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