big data' and 'big intuition' | how experiences are shaping expectations
TRANSCRIPT
Big Data & Big Intuition when two tribes go to war
Big Data & Big Intuition when two tribes go to war a point is all you can score
Big Data & Big IntuitionFRANKIE SAYS . . . BE WHAT MATTERS
FRANKIE SAYS . . . BE WHAT MATTERS
Big Data & Big Intuition
Big Data & Big IntuitionFRANKIE SAYS . . .BE WHAT MATTERS
What is Big Intuition? Why should I care? Who cares already and is making it work? What can we learn from them? The bigness and the enormity of things
Where we are and where we’re headed Brands winning and working at it Away from the surface How Big Data can work better with Big Intuition and What’s next . . .
What’s going on? Brands2015+/-?
What’s Big Intuition?
ANALOGUE AND DIGITAL EAST AND WEST WORDS AND PICTURES PEOPLE AND BRANDS
THE SCENE One world evolving v. Opposites clash
“For there is nothing either good or bad, but thinking makes it so.” Hamlet, William Shakespeare
“We do not see the world as it is, we see the world as we are.” Anais Nin
ANALOGUE AND DIGITAL EAST AND WEST WORDS AND PICTURES PEOPLE AND BRANDS
THE SCENE One world evolving v. Opposites clash
There’s jewellery, and there’s Tiffany.
Sellers of . . . experiences and associations (since ever).
THEN & NOW CULTURAL INTERVENTION & EFFECT
GREAT HOPE + CULTURAL RESONANCE = EFFECT
THEN & NOW CULTURAL INTERVENTION & EFFECT
Sellers of HOPE experiences and associations (since ever).
2015 AND ETCHED UP
Lost in trnsltn. Auto corrected. Etching symbols into preciousness
2015 AND ETCHED UP
Measure me
Measure me (Personal Telemetry)
Identity, validation and happiness
A symbol of . . . I am . . .
“Comparison is the thief of joy.”Theodore Roosevelt
Be aware.
“Comparison is the thief of joy.”Theodore Roosevelt
Be aware. Be the change . . .
“Comparison is the thief of joy.”Theodore Roosevelt
Things by People
Wisdom of people
Happy face/ Sad faceControl
Autonomy In your best interest . . .
YOUR INSIGHTS AND SALES +=MY HOME
Autonomy In your best interest . . .
LEADING WITH EXPERIENCE“Everyone experiences far more than he/she understands. Yet it is experience rather than understanding, that influences behaviour.”
Marshal McLuhan
LEADING WITH EXPERIENCE
photos from GuinnnessStorehouse.com
“Everyone experiences far more than he/she understands. Yet it is experience rather than understanding, that influences behaviour.”
Marshal McLuhan
Turning The Place Over - Richard Wilson 2008 - photo from curiator.com Nike ball in building photo from smashinghub.com Christo and Jeanne-Claude, Surrounded Islands, Biscayne Bay, Greater Miami, Florida, 1980-83, photograph 1983, color photograph by Wolfgang Volz
CHALLENGERS OF CONVENTIONS
BIG EXPERIENCE IMMERSIVE HYPER-REALITY OCULUS RIFT & MAGIC LEAP
Ecosystems and Data“There are three kinds of lies. Lies, damned lies and statistics.” Mark Twain
FACT OR INFERENCE? REAL? USEFUL? DANGEROUS?
A THREAT TO OUR EXISTENCE
FEEDING dystopia isolation & detachment dehumanisation disconnection banal social media
EVERYDAY ROBOTS JUST TOUCH THUMBS WHEN I’M LONELY I PRESS PLAY
THE OVERVIEW EFFECT
BLUR, UNCERTAINTY, LEADERSHIP, THE PURSUIT OF CONTROL A LOSS OF HUMANITY AND A CRY FOR MORE . . .
“We are not human beings having a spiritual existence, we are spiritual beings having a human existence.”
Teilhard de Chardin
Image from virgin.com
Amelia Perri - befearlessandhopeful.com
Big Intuition Finding and living your purpose, truth and values
HOPEFUL CURIOSITY UNIVERSALITY
Amelia Perri - befearlessandhopeful.com
BIG INTUITION IS . . . Exploring, defining then being you
PURPOSE - PEOPLE - EXPERIENCE
fiftythree.com
Once we know what matters
to us, we’ll know what
data matters.
“To thine own self be true.”
William Shakespeare
fiftythree.com
“What gets measured, gets
done.” Tom Peters
Once we know what matters
to us, we’ll know what
data matters.
“To thine own self be true.”
William Shakespeare
What’s next? The three slide takeaway.
What’s next?Are you sure you know what your brand's higher purpose is?
Is it powerfully distilled, captured so that it drives the way you use data?
Is the difference you're trying to make and what's special about your brand, clear and inspiring to your people so that they are motivated by it and can translate the ideas into action?
Are you creating the right customer experiences for what you want to achieve?
When was the last time you got out of the way of your brand and let it reveal its higher purpose?
How do you do it?Hit Pause Tune in - let Trust that the answer is there Bring experience Explore, define, act
Stop doing the rubbish stuff Learn Educate the people
Shot on an iPhone 6 (Measure: A brand that knows) No more bad playlists
Let. Explore, define, act.
Led by you. Know what matters, then find data that matters.
What’s next?
Who you are How to be What to do
Use intuition and make better choices
