how to tell a purpose-driven story: ignite zurich
TRANSCRIPT
How to tell a purpose-driven story
ZÜRICH
We all need to know how to tell stories that move people
What’s the secret?
The secret is S.T.O.R.Y
S.
T.
O.
R.
Y.
ubject
reasure
bstacles
eturn
whY
S.T.O.R.Y. FRAMEWORK
ORDERLY KNOWN WORLD
CHAOTIC UNKNOWN WORLD
S.T.O.R.Y. CYCLE
6
ORDERCHAOS
j
k
l
m
n
o
p
q
Subject
Treasure
Obstacles
Return
whY
7
ORDERCHAOS
j
k
l
m
n
o
p
q
YOU(Establish a protagonist)
RETURN(Bringing it home)
FIND(Meeting with the Goddess)
GO(Crossing the threshold)
NEED(Something isn’t quite right)CHANGE
(Master of both worlds)
SEARCH(The road of trials)
Subject
Treasure
Obstacles
Return
whY
TAKE(Meet your maker)
8
S.T.O.R.Y. FRAMEWORK
ORDERCHAOS
j
YOU(Establish a protagonist)
oTAKE
(Meet your maker)
pRETURN
(Bringing it home)
n
FIND(Meeting with the Goddess)
lGO
(Crossing the threshold)
k
NEED(Something isn’t quite right)
qCHANGE
(Master of both worlds)
mSEARCH
(The road of trials)
Subject
Treasure
Obstacles
Return
whY
9
S.T.O.R.Y. FRAMEWORK
ORDERCHAOS
j
YOU(Establish a protagonist)
oTAKE
(Meet your maker)
pRETURN
(Bringing it home)
n
FIND(Meeting with the Goddess)
lGO
(Crossing the threshold)
k
NEED(Something isn’t quite right)
qCHANGE
(Master of both worlds)
mSEARCH
(The road of trials)
Subject
Treasure
Obstacles
Return
whY
10
S.T.O.R.Y. FRAMEWORK
What’s my story’s purpose?
Who is my audience?
What do I want them to do?
S.T.O.R.Y. FRAMEWORK
ORDERCHAOS
j
YOU(Establish a protagonist)
oTAKE
(Meet your maker)
pRETURN
(Bringing it home)
n
FIND(Meeting with the Goddess)
lGO
(Crossing the threshold)
k
NEED(Something isn’t quite right)
qCHANGE
(Master of both worlds)
mSEARCH
(The road of trials)
Subject
Treasure
Obstacles
Return
whY
12
S.T.O.R.Y. FRAMEWORK
ORDERCHAOS
j
YOU(Establish a protagonist)
oTAKE
(Meet your maker)
pRETURN
(Bringing it home)
n
FIND(Meeting with the Goddess)
lGO
(Crossing the threshold)
k
NEED(Something isn’t quite right)
qCHANGE
(Master of both worlds)
mSEARCH
(The road of trials)
Subject
Treasure
Obstacles
Return
whY
13
S.T.O.R.Y. FRAMEWORK
ORDERCHAOS
j
YOU(Establish a protagonist)
oTAKE
(Meet your maker)
pRETURN
(Bringing it home)
n
FIND(Meeting with the Goddess)
lGO
(Crossing the threshold)
k
NEED(Something isn’t quite right)
qCHANGE
(Master of both worlds)
mSEARCH
(The road of trials)
Subject
Treasure
Obstacles
Return
whY
14
S.T.O.R.Y. FRAMEWORK
ORDERCHAOS
j
YOU(Establish a protagonist)
oTAKE
(Meet your maker)
pRETURN
(Bringing it home)
n
FIND(Meeting with the Goddess)
lGO
(Crossing the threshold)
k
NEED(Something isn’t quite right)
qCHANGE
(Master of both worlds)
mSEARCH
(The road of trials)
Subject
Treasure
Obstacles
Return
whY
15
S.T.O.R.Y. FRAMEWORK
ORDERCHAOS
j
YOU(Establish a protagonist)
oTAKE
(Meet your maker)
pRETURN
(Bringing it home)
n
FIND(Meeting with the Goddess)
lGO
(Crossing the threshold)
k
NEED(Something isn’t quite right)
qCHANGE
(Master of both worlds)
mSEARCH
(The road of trials)
Subject
Treasure
Obstacles
Return
whY
16
S.T.O.R.Y. FRAMEWORK
ORDERCHAOS
j
YOU(Establish a protagonist)
oTAKE
(Meet your maker)
pRETURN
(Bringing it home)
n
FIND(Meeting with the Goddess)
lGO
(Crossing the threshold)
k
NEED(Something isn’t quite right)
qCHANGE
(Master of both worlds)
mSEARCH
(The road of trials)
Subject
Treasure
Obstacles
Return
whY
17
S.T.O.R.Y. FRAMEWORK
ORDERCHAOS
j
YOU(Establish a protagonist)
oTAKE
(Meet your maker)
pRETURN
(Bringing it home)
n
FIND(Meeting with the Goddess)
lGO
(Crossing the threshold)
k
NEED(Something isn’t quite right)
qCHANGE
(Master of both worlds)
mSEARCH
(The road of trials)
Subject
Treasure
Obstacles
Return
whY
18
S.T.O.R.Y. FRAMEWORK
Great stories happen to those who can tell them
19
Tell us your story
Thank You!
ZÜRICH 20