Taking The Sting Out Of Cold-Calling

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Taking The Sting Out Of Cold-Calling

3 Step Method To Generate Warm Leads For Your Sales Team

Our Background

Angela Ostroff – V.P. of New Business Development for SearchDog Marketing

Ron Medlin – Founder and CEO of SearchDog Marketing

Today’s Agenda

• Cold Calling + Inbound Marketing – The Difference?•Why add Inbound Marketing to your sales

strategy?• Inbound Marketing Methodology• Step 1 – Get Found• Step 2 – Convert • Step 3 – Analyze• Q & A

Cold Calling + Inbound Marketing: The Ultimate Sales Effort

• Cold Calling works but can be frustrating.• Inbound Marketing warms up leads for your

sales team.• Cold Calling + Inbound Marketing = A happy sales

team!

Inbound Marketing – New Marketing PlaybookWhy add Inbound Marketing to your sales strategy?

Inbound Marketing Is CHEAPER!

Inbound Marketing Is TARGETED!

Inbound Marketing is MEASURABLE!

Inbound Marketing Methodology

• Get Found = Increase Traffic• Convert =

Increase Leads• Analyze =

Measure Results

Step 1 = Get Found

• Get Found = (Blogging, SEO, & Social Media)

Content Drives Lead Generation

How Does Blogging Generate Leads?

• Increases traffic website by

• Increasing search engine Visibility

• Exposure in Social Media

• Builds brand awareness and trust

• Positions your company as an industry expert

• Creates warmer leads that qualify themselves

2 SEO Factors Effecting Rankings

On-Page – 25% Off-Page – 75%

How Does Blogging Help SEO?

• Search engines love fresh content• Makes On-Page Optimization easy• People love fresh content• Other sites link to you because of your content

• Increases the power of overall site

Blog Promotion

Social Media Major Players

LinkedIn Tools You ShouldBe Using

1. Business Profile 2. LinkedIn Answers3. LinkedIn Groups – AWESOME!!4. Networking

Step 2 = Lead Capture & Nurturing

• Convert = Landing Pages & Email Marketing

Call To Action Example

Landing Page Example

Lead Nurturing

Benefits of Lead Nurturing

•Establishes contact quickly•Maintains consistent communication•Warm up and qualify leads for sales team

Step 3 – Analyze & Improve

• Analyze = Measure Results

Metrics: Traffic, Leads, Customers

Dig Deeper To Find What’s Working

Summary

• Cold Calling + Inbound Marketing is a very effective sales strategy!• Inbound Marketing Method – 3 parts• Get Found – Increase traffic via Search Marketing,

Social Media, Blogging, Email Marketing• Convert – Create Offers, Landing Pages, Lead Nurturing• Analyze – All Steps, Find Funnel Weaknesses, Focus

and Improving

Special Offer ForKlpz webinar Attendees!!

FREE 30 Minute Consultation+

Inbound Marketing Assessment

www.SearchDogMarketing.com/klpz-offer

Call Angela at 814-337-2414

Questions??Call Angela at 814-337-2414

Or Visitwww.SearchDogMarketing.com