![Page 1: How To Take The Sting Out Of Cold Calling With Inbound Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051012/54559b06af7959795d8b487a/html5/thumbnails/1.jpg)
Taking The Sting Out Of Cold-Calling
Download Presentation http://slidesha.re/11huYCQ
![Page 2: How To Take The Sting Out Of Cold Calling With Inbound Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051012/54559b06af7959795d8b487a/html5/thumbnails/2.jpg)
Taking The Sting Out Of Cold-Calling
3 Step Method To Generate Warm Leads For Your Sales Team
![Page 3: How To Take The Sting Out Of Cold Calling With Inbound Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051012/54559b06af7959795d8b487a/html5/thumbnails/3.jpg)
Our Background
Angela Ostroff – V.P. of New Business Development for SearchDog Marketing
Ron Medlin – Founder and CEO of SearchDog Marketing
![Page 4: How To Take The Sting Out Of Cold Calling With Inbound Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051012/54559b06af7959795d8b487a/html5/thumbnails/4.jpg)
Today’s Agenda
• Cold Calling + Inbound Marketing – The Difference?•Why add Inbound Marketing to your sales
strategy?• Inbound Marketing Methodology• Step 1 – Get Found• Step 2 – Convert • Step 3 – Analyze• Q & A
![Page 5: How To Take The Sting Out Of Cold Calling With Inbound Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051012/54559b06af7959795d8b487a/html5/thumbnails/5.jpg)
Cold Calling + Inbound Marketing: The Ultimate Sales Effort
• Cold Calling works but can be frustrating.• Inbound Marketing warms up leads for your
sales team.• Cold Calling + Inbound Marketing = A happy sales
team!
![Page 6: How To Take The Sting Out Of Cold Calling With Inbound Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051012/54559b06af7959795d8b487a/html5/thumbnails/6.jpg)
Inbound Marketing – New Marketing PlaybookWhy add Inbound Marketing to your sales strategy?
![Page 7: How To Take The Sting Out Of Cold Calling With Inbound Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051012/54559b06af7959795d8b487a/html5/thumbnails/7.jpg)
Inbound Marketing Is CHEAPER!
![Page 8: How To Take The Sting Out Of Cold Calling With Inbound Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051012/54559b06af7959795d8b487a/html5/thumbnails/8.jpg)
Inbound Marketing Is TARGETED!
![Page 9: How To Take The Sting Out Of Cold Calling With Inbound Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051012/54559b06af7959795d8b487a/html5/thumbnails/9.jpg)
Inbound Marketing is MEASURABLE!
![Page 10: How To Take The Sting Out Of Cold Calling With Inbound Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051012/54559b06af7959795d8b487a/html5/thumbnails/10.jpg)
![Page 11: How To Take The Sting Out Of Cold Calling With Inbound Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051012/54559b06af7959795d8b487a/html5/thumbnails/11.jpg)
Inbound Marketing Methodology
• Get Found = Increase Traffic• Convert =
Increase Leads• Analyze =
Measure Results
![Page 12: How To Take The Sting Out Of Cold Calling With Inbound Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051012/54559b06af7959795d8b487a/html5/thumbnails/12.jpg)
Step 1 = Get Found
• Get Found = (Blogging, SEO, & Social Media)
![Page 13: How To Take The Sting Out Of Cold Calling With Inbound Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051012/54559b06af7959795d8b487a/html5/thumbnails/13.jpg)
Content Drives Lead Generation
![Page 14: How To Take The Sting Out Of Cold Calling With Inbound Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051012/54559b06af7959795d8b487a/html5/thumbnails/14.jpg)
How Does Blogging Generate Leads?
• Increases traffic website by
• Increasing search engine Visibility
• Exposure in Social Media
• Builds brand awareness and trust
• Positions your company as an industry expert
• Creates warmer leads that qualify themselves
![Page 15: How To Take The Sting Out Of Cold Calling With Inbound Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051012/54559b06af7959795d8b487a/html5/thumbnails/15.jpg)
2 SEO Factors Effecting Rankings
On-Page – 25% Off-Page – 75%
![Page 16: How To Take The Sting Out Of Cold Calling With Inbound Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051012/54559b06af7959795d8b487a/html5/thumbnails/16.jpg)
How Does Blogging Help SEO?
• Search engines love fresh content• Makes On-Page Optimization easy• People love fresh content• Other sites link to you because of your content
• Increases the power of overall site
![Page 17: How To Take The Sting Out Of Cold Calling With Inbound Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051012/54559b06af7959795d8b487a/html5/thumbnails/17.jpg)
Blog Promotion
![Page 18: How To Take The Sting Out Of Cold Calling With Inbound Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051012/54559b06af7959795d8b487a/html5/thumbnails/18.jpg)
Social Media Major Players
![Page 19: How To Take The Sting Out Of Cold Calling With Inbound Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051012/54559b06af7959795d8b487a/html5/thumbnails/19.jpg)
LinkedIn Tools You ShouldBe Using
1. Business Profile 2. LinkedIn Answers3. LinkedIn Groups – AWESOME!!4. Networking
![Page 20: How To Take The Sting Out Of Cold Calling With Inbound Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051012/54559b06af7959795d8b487a/html5/thumbnails/20.jpg)
Step 2 = Lead Capture & Nurturing
• Convert = Landing Pages & Email Marketing
![Page 21: How To Take The Sting Out Of Cold Calling With Inbound Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051012/54559b06af7959795d8b487a/html5/thumbnails/21.jpg)
Call To Action Example
![Page 22: How To Take The Sting Out Of Cold Calling With Inbound Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051012/54559b06af7959795d8b487a/html5/thumbnails/22.jpg)
Landing Page Example
![Page 23: How To Take The Sting Out Of Cold Calling With Inbound Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051012/54559b06af7959795d8b487a/html5/thumbnails/23.jpg)
Lead Nurturing
![Page 24: How To Take The Sting Out Of Cold Calling With Inbound Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051012/54559b06af7959795d8b487a/html5/thumbnails/24.jpg)
Benefits of Lead Nurturing
•Establishes contact quickly•Maintains consistent communication•Warm up and qualify leads for sales team
![Page 25: How To Take The Sting Out Of Cold Calling With Inbound Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051012/54559b06af7959795d8b487a/html5/thumbnails/25.jpg)
Step 3 – Analyze & Improve
• Analyze = Measure Results
![Page 26: How To Take The Sting Out Of Cold Calling With Inbound Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051012/54559b06af7959795d8b487a/html5/thumbnails/26.jpg)
Metrics: Traffic, Leads, Customers
![Page 27: How To Take The Sting Out Of Cold Calling With Inbound Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051012/54559b06af7959795d8b487a/html5/thumbnails/27.jpg)
Dig Deeper To Find What’s Working
![Page 28: How To Take The Sting Out Of Cold Calling With Inbound Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051012/54559b06af7959795d8b487a/html5/thumbnails/28.jpg)
Summary
• Cold Calling + Inbound Marketing is a very effective sales strategy!• Inbound Marketing Method – 3 parts• Get Found – Increase traffic via Search Marketing,
Social Media, Blogging, Email Marketing• Convert – Create Offers, Landing Pages, Lead Nurturing• Analyze – All Steps, Find Funnel Weaknesses, Focus
and Improving
![Page 29: How To Take The Sting Out Of Cold Calling With Inbound Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051012/54559b06af7959795d8b487a/html5/thumbnails/29.jpg)
Special Offer ForKlpz webinar Attendees!!
FREE 30 Minute Consultation+
Inbound Marketing Assessment
www.SearchDogMarketing.com/klpz-offer
Call Angela at 814-337-2414
![Page 30: How To Take The Sting Out Of Cold Calling With Inbound Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051012/54559b06af7959795d8b487a/html5/thumbnails/30.jpg)
Questions??Call Angela at 814-337-2414
Or Visitwww.SearchDogMarketing.com