how to survive the mobile revolution
TRANSCRIPT
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How to survive
THE MOBILE REVOLUTION
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600+ algorithm updates / year
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Mobile signals
User Experience (May 2014)
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Mobile signals
Mobile Usability in GWT (October 2014)
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Mobile signals
Mobile-friendly test (November 2014)
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Mobile signals
Mobile tag
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This update
• Affects only search rankings on mobile devices
• Affects search results in all languages globally
• Applies to individual pages, not entire websites
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BUT WHY?
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Mobile signals
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171 KW, 441K searches
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1100 KW, 438K searches
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210 KW, 105K searches
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849 KW, 204K searches
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369 KW, 322K searches
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1784 KW, 587 K searches
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320 KW, 146K searches
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897 KW, 479K searches
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1400 KW, 969K searches
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159 KW, 103K searches
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635 KW, 163K searches
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149 KW, 92K searches
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983 KW, 485K searches
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736 KW, 136K searches
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1150 KW, 331K searches
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2000 KW, 1.5 mil searches
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134 KW, 83K searches
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515 KW, 137K searches
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830 KW, 270K searches
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93 KW, 48K searches
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Responsive web design
Pros-Only one URL-Easier and cheaper to maintain-No need for complicated redirection
Cons-Pages that are fine for desktop may be slow on mobile-Harder to implement on complex websites
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Dynamic serving
Pros-Only one URL-Ability to create a fully mobile-centric user experience
Cons-There are 2 sets of HTML files (higher cost of maintenance)-Complex technical implementation -Constant updates of the user agents list
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Separate mobile site
Pros-Ability to create a fully mobile-centric user experience-Easier to implement initially
Cons-There are 2 sets of HTML files (higher cost of maintenance)-Needs a subdomain with different configuration-Can be more prone to errors.
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The change in visibility score (August vs April)