how to suck at email marketing
DESCRIPTION
Follow these 10 rules to create email marketing that really sucks. Or, learn from these mistakes and become a marketing superstar. GET MORE FREE IDEAS AT http://BuzzBuilderPro.com You may also like this SlideShare: Ultimate Guide to Selling With Email. http://www.slideshare.net/JakeAtwood1/selling-with-email Learn More About BuzzBuilder, the Marketing Automation Tool For Salespeople: http://www.buzzbuilderpro.comTRANSCRIPT
MASS MAIL GENERIC
STUFF TO YOUR
ENTIRE LIST
(BECAUSE EVERYONE W
ANTS YOUR
FRUIT CAKE RECIPE)
Instead, segment your list and create different versions of each email campaign that are tailored to specific industries or titles.
WRITE LONG
EMAILS THAT GO
ON FOR PAGES
(YOU LOST ME AT HELLO
)
Instead, make your point in 10 sentences or less. Better yet, do it in less than 5 sentences.
SELL YOUR SOLUTION
IN THE EMAIL
(CLICK HERE TO BUY A
NEW HOUSE)
Instead, create low-pressure calls to action, such as a request for an appointment or link to a landing page on your website.
TALK ENDLESSLY
ABOUT YOURSELF &
YOUR COMPANY
(BECAUSE YOU ARE THE
MOST
INTERESTING PERSON IN
THE WORLD)
Unless you’re the Dos Equis Guy, recipients don’t want to hear about you. Instead, send useful information like tips, trends, and best practices that will help them.
ONLY SEND IMPERSONAL
CORPORATE EMAILS
(FROM: [email protected]
M)
Instead, send emails on behalf of each sales or customer service person so the recipient can reply directly to the Rep who manages the relationship. Be “huggable.”
ASK A STUPID
RHETORICAL
QUESTION
(DO YOU HATE BEING A
SKED DUMB QUESTIONS?)
Instead, don’t be gimmicky and focus on stating your purpose.
EXPECT EMAIL TO
DO ALL THE WORK
FOR YOU (10 EGGS, 1
BASKET)
Instead, follow up with a phone call when appropriate and blend email with other marketing tactics (singing telegrams are nice).
RATTLE OFF A LIST OF
FEATURES & PRODUCT
INFORMATION
(BEHOLD, THE HUMAN PEZ DIS
PENSER)
Instead, focus on a single, primary benefit or result you can deliver. Keep it simple.
CREATE SUBJECT
LINES THAT LOOK
LIKE SPAM(SUBJECT: F
REE TRIAL, 101% OFF!)
Instead, create subject lines that build curiosity or leverage what you know about the recipient.
USE LOTS OF BULLET
POINTS AND CREATE
LONG LISTS
(HOW DO I LOVE THEE? LET
ME BULLET
POINT THE WAYS)
Instead, make sure the the email is more conversational and less formal.
DON’T SUCK AT EMAIL MARKETING
(THERE ARE BETTER THINGS TO SUCK AT)
www.BuzzBuilderPro.com