How to How to successfully successfully reach people reach people

and minister to and minister to your target your target audienceaudience

Define your Define your target audience!target audience!

Use the tools provided to reach Use the tools provided to reach your target audience!your target audience!

Work together with each other Work together with each other out of love for God and each out of love for God and each

other! other!

Define your target Define your target

Define your target audienceDefine your target audience

Who are they?Who are they? Consider their gender, Consider their gender, age interests. Get to know them. What age interests. Get to know them. What do they do? What kinds of issues are do they do? What kinds of issues are they facing?they facing?

• Family, marriage & relationshipsFamily, marriage & relationships• Community & healthCommunity & health• Home, business, finance, assetsHome, business, finance, assets• Sports, fitnessSports, fitness

Do research on your audienceDo research on your audience

What kind of Ministry or Website are you What kind of Ministry or Website are you building? One should reflect the other! building? One should reflect the other! – BrochureBrochure– ResourceResource – EvangelisticEvangelistic– DiscipleshipDiscipleship– PlantingPlanting

Develop content and community for your Develop content and community for your target audience. Make sure you are target audience. Make sure you are consistent. Actions=Work or Ministry= Webconsistent. Actions=Work or Ministry= Web

Market your content so search engines can Market your content so search engines can find it using tags.find it using tags.

Connect and Connect and communicate with communicate with

relevant content! Don’t relevant content! Don’t talk over your talk over your

audiences head! audiences head!

Work out of love for God Work out of love for God and how we do that is and how we do that is

by loving people!by loving people!

Partnership TriviaPartnership Trivia

Shepherd Pie: Shepherd Pie: What is shepherds pie? It is a full meal all put together in a pie form. It is complete. To minister to people what you minister needs to be complete and a minister should minister to the whole person. Each person has a body, a soul and a spirit. Each part of a person needs to be ministered to so people will stay with you.

You as ministry are either providing the whole pie or just part of pie! It is meat and potatoes and also the soft foods, so they can grow up in Christ. Otherwise people fall off, because they are not being fed.

• Adapt existing content Adapt existing content • Locate free content sources online Locate free content sources online • Share content with like-minded sites Share content with like-minded sites • Write it yourself Write it yourself • Convince colleagues, experts, friends to Convince colleagues, experts, friends to

write for you write for you • Use or adapt information brochures and Use or adapt information brochures and

press releases press releases • Don’t overlook hook articles Don’t overlook hook articles

Relevant content:Relevant content: Develop articles that Develop articles that address felt needs. Link this content to articles address felt needs. Link this content to articles that share Christ or encourage spiritual that share Christ or encourage spiritual growth.growth.

Life stories:Life stories: Create personal stories that share Create personal stories that share the Gospel or Spirit-filled life. the Gospel or Spirit-filled life.

Video stories:Video stories: Create 4-6 minute video life Create 4-6 minute video life stories to use online.*stories to use online.*

Online newsletters:Online newsletters: Send out devotionals and Send out devotionals and newsletters* through email to minister to your newsletters* through email to minister to your audience.audience.

* Partnering opportunities * Partnering opportunities available with tkoh.org!available with tkoh.org!

Content TriviaContent TriviaControl Your Frizzy Hair Control Your Frizzy Hair

• Shows up as #4 in Google out of 134,000 Shows up as #4 in Google out of 134,000 results on a search for “Frizzy hair”results on a search for “Frizzy hair”

• This has been one of our leading articles for This has been one of our leading articles for the past 4 years. One woman came to chat the past 4 years. One woman came to chat and there was led to Christ as a direct and there was led to Christ as a direct result of this silly little article. result of this silly little article.

• This article has a prominent link to your This article has a prominent link to your site and your site works 24/7 if you tell the site and your site works 24/7 if you tell the story properly.story properly.

• God truly can use anything and anyone! God truly can use anything and anyone! **(It is much like writing a book. God can **(It is much like writing a book. God can only use the book once its finished.)only use the book once its finished.)

Develop Develop

online community online community

for a for a

specific audiencespecific audience

1.1. Mentoring: Mentoring: Come alongside and spiritually Come alongside and spiritually encourage those who write to your site.* Train encourage those who write to your site.* Train volunteers to share the hope of the Gospel in their volunteers to share the hope of the Gospel in their responses.responses.

2.2. Chatrooms:Chatrooms: Offer chatrooms and online courses* Offer chatrooms and online courses* where the Gospel is shared through topical where the Gospel is shared through topical discussions.discussions.

3.3. Discussion Discussion (message) (message) boards:boards: Moderated boards Moderated boards give people the opportunity to share thoughts and give people the opportunity to share thoughts and ideas and hear about the Gospel.ideas and hear about the Gospel.

4.4. Follow-up strategy*: Follow-up strategy*: Tkoh.org has developed a Tkoh.org has developed a strategy that enables all to be reached globally, strategy that enables all to be reached globally, because we, as our ministers do, minister to the because we, as our ministers do, minister to the whole person. Result=Retentionwhole person. Result=Retention

* Partnering opportunities available with Tkoh.org

Create lots of opportunities Create lots of opportunities

for interactivityfor interactivityGod’s people in chat, youth, women or men

Seeker Women Chat

On-line Chat (Spirituality)

Power To Change Chat

Mentoring

Prayer Mentors Post Prayer Requests

Online Bible Studies & Discussion Boards

Online Training

Interactive TriviaInteractive Trivia

• Can’t type?Can’t type?• Don’t have a computer?Don’t have a computer?• Catch the vision! We can reach Catch the vision! We can reach

everyone. The body has all power everyone. The body has all power and authority! Learn to work and authority! Learn to work together!together!

• You can learn to type and reach You can learn to type and reach people!people!

• You can get a computer and we You can get a computer and we can help!can help!

• You can be leader in chat – You can be leader in chat – helping reach the world for helping reach the world for Christ. You can help and save Christ. You can help and save lives, by getting involved and lives, by getting involved and working together!working together!

Be An Email Mentor! You Be An Email Mentor! You may just save someone’s may just save someone’s

life!life!Barb & Carla met in a chat Barb & Carla met in a chat

room!room!Barb: Barb: 

If one were to take one's own life by committing suicide, and If one were to take one's own life by committing suicide, and had - at one time - truly accepted Christ as their Savior and had - at one time - truly accepted Christ as their Savior and King, do you believe said person would go to Heaven?King, do you believe said person would go to Heaven?

Carla:Carla:

You are asking one of the hard life questions… If you want to You are asking one of the hard life questions… If you want to keep in touch I would love to hear from you again. Your keep in touch I would love to hear from you again. Your sister in Christ, Carlasister in Christ, Carla

Barb:Barb:

Thank you so much for getting back to me.  …  It Thank you so much for getting back to me.  …  It was I who was on the brink of self destruct when was I who was on the brink of self destruct when I wrote this letter to you.I wrote this letter to you.

It came about when I found out I am terminally ill It came about when I found out I am terminally ill and I had NO ONE to turn to… and I had NO ONE to turn to…

I found your site.  I studied.  I began to pray.  Then, I found your site.  I studied.  I began to pray.  Then, I began to sob.  I was broken before the Lord as I I began to sob.  I was broken before the Lord as I never had been before.  I heard a voice tell me, never had been before.  I heard a voice tell me, "Your life isn't yours to take.  Your life is mine.  "Your life isn't yours to take.  Your life is mine. 

… … never forget that you touched one life - this never forget that you touched one life - this lifelife - and made a real and positive difference for - and made a real and positive difference for the Lord.the Lord.

Team building Team building

in a virtual in a virtual

environmentenvironment

• Develop a teamDevelop a team• Equip your teamEquip your team• Encourage your team Encourage your team • Provide care and love, Provide care and love,

community will follow! community will follow!

Communicate, communicate, Communicate, communicate, communicate!communicate!

TKOH as a commitment to TKOH as a commitment to you will help you:you will help you:

Market SmartlyMarket Smartly• You may have the best website in the You may have the best website in the

world, but if people don’t know how world, but if people don’t know how to find your site, you will not be able to find your site, you will not be able to minister to them. to minister to them.

• Use the right tools, such as search Use the right tools, such as search engines to find your target audience.engines to find your target audience.

• Use the tools that TKOH will supply Use the tools that TKOH will supply you to reach people on the internet you to reach people on the internet and in local communities.and in local communities.

Marketing TriviaMarketing Trivia

In response to the global In response to the global SARS crisis, Chinese SARS crisis, Chinese Women Today added Women Today added SARS content and SARS content and purchased search words purchased search words to direct traffic to the site. to direct traffic to the site. In the weeks following we In the weeks following we saw a 130% increase in saw a 130% increase in traffic.traffic.

Transform your Ministry to a Transform your Ministry to a Website!Website!

Transform your website into a Transform your website into a

WebWebministry!ministry!

Tkoh can supply the information, resources, templates and Tkoh can supply the information, resources, templates and even host the site! even host the site!

You provide the love and a small amount of money to reach You provide the love and a small amount of money to reach people and change lives!people and change lives!

People are looking for answers!People are looking for answers!

Post requests on the prayer board for yourself and others, the Post requests on the prayer board for yourself and others, the power of God in love and unity in working together as one power of God in love and unity in working together as one

body!body!

From Requests we all seek God for the answers to all From Requests we all seek God for the answers to all requests! It works!requests! It works!

Marketing Web Site Follow Up

Prayer, Planning, Training

Finances

Necessary Elements for Web Ministry

It’s all about working together!

This funnel describes how a

website goes from attracting visitors to ministering online

Engages in follow-up and possibly becomes involved in ministry.

The WebMinistry Process

Traffic comes to the website

Visitor reads articles that share and define the

Gospel

Engages with community through chat or mentoring

Makes a decision

Real lives are Real lives are

being changed online every being changed online every day, for the better or the day, for the better or the

worse!worse!

People are looking for answers People are looking for answers in how to get through life!in how to get through life!

ChristinaChristina

Christina was at a crisis Christina was at a crisis in her life when she in her life when she went to see went to see The Passion The Passion of the Christof the Christ film. She film. She went to buy a Bible, and went to buy a Bible, and then viewed an then viewed an outreach website based outreach website based on on The Passion.The Passion.

Tsunami Surgeon attends chatTsunami Surgeon attends chat• An Indian surgeon who was helping An Indian surgeon who was helping

with relief efforts came to the chat with relief efforts came to the chat session and shared how revival is session and shared how revival is happening in India. He shared that happening in India. He shared that thousands of believers are fasting thousands of believers are fasting and praying and many Muslims and and praying and many Muslims and Hindus are converting. They are Hindus are converting. They are seeing miracles and healings from seeing miracles and healings from disease.disease.

Tkoh.org and its Tkoh.org and its MinistersMinisters

Vision: Give everyone on the Internet the chance to hear Vision: Give everyone on the Internet the chance to hear about Jesus and the body and experience love through about Jesus and the body and experience love through God’s people!God’s people!

A network of websites in different languages reaching A network of websites in different languages reaching various target audiencesvarious target audiences

People need and want real solutions for life that work People need and want real solutions for life that work that minister to the whole personthat minister to the whole person

People know they are not making it! The question is do People know they are not making it! The question is do we love God enough to reach all with God’s love and we love God enough to reach all with God’s love and mercy? mercy?

Only You, can answer! Only You, can answer!

Discover online ministry Discover online ministry

where lives are being where lives are being

changed for Christchanged for Christ

Go to Go to www.tkoh.orgwww.tkoh.org

Contact usContact us