how to succeed in the chinese education

8/14/2019 How to Succeed in the Chinese Education

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How to Succeed in theChinese Education Market

Victor Mao

VM Business International Inc.


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Outline Market Overview

Market Analysis

Education History and Tradition Entering the Market

Winning the customer


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Market Overview


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Chinese Education MarketOverview

Fast Growing Study Abroad Students Fast increase in student numbers:Total, 130,000 1872-1978 20,000 Students in 1999 200,000 Students in 2009 (232 times of the

number in 1978) World largest sending country since 2006

Broader categories From graduate students to high school students

Younger Age 27% Students age at 15-19

More short-term tour students


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gua

$20,000-$25000 per student/yr: 400,000 students ->8-10 billion

spending power. Tuition fee 14,000X400,000 ->5.6 billion business forInternational education business

From UNESCO


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Affordability

Fast growing economy has generated fast growing wealth

320,000 People with Investable Net Asset over 10 million RMB or about 1.4million USD, by 2009

3.1% people in Shanghai has monthly income over 10,000 RMB or $1400USD

3 million families with annual income of $25000 USD

Still relatively low living cost

Whole family support for one child

Huge savings in the banks


7/29From UNESCO


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Prepare to Attack Your Share- Analyze the Market

What do Chinese parents plan for their childrens education?

How much are the parents willing to spend?

Why would they send their kids abroad to study?

What country would they choose and why?

Who are my students? What is the education system.

Which city should we go after first?


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Market Analysis


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Wealthy Family plan and the

Money to Spend

82% of wealthy families in China plan to

send their children abroad to study.

A Chinese family will spend 31% of thetotal money on their Childrens education

Expect to spend US$40,000- 150, 000 From a Survey Done by HSBC to 7 Asia-Pacific

Countries


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Reasons for StudyingAbroad

10 million high school graduates to compete fortop universities in China

6 million university graduates every year lookingfor jobs

Experienced overseas Chinese returning to takebetter-paid positions in China

Better education and better positions for Jobs

Globalization

Emigration for Better Life


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Preferred Countries

Survey from EIC, 2008-12-26

UK

Australia

USA

Canada

France

AsiaOthers


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Preferred Countriesfor Guangzhou Students

UK

Australia

USACanada

France

Singapore

KoreaSwaziland

Others

Unclear



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Factors for Selecting aCountry

QualityCulturePopularityImmigrationLanguage

RelativesCost



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Income DemographyAverage Disposable Income Per Capita

(RMB)


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Income Demography (cont.)Average Disposable Income Per Capita

(RMB)


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T Thi t Citi With hi h A


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Top Thirty Cities With high AverageDisposable Income 2007

Rank City Income

Rank City Income

1 Dongguan (Guangdong) 27025

16 Nanjing (Jiangsu) 20317

2 Shenzhen(Guangdong) 24870

17 Jiaxing (Zhejiang) 20128

3 Wenzhou (Zhejiang) 24002

18 Zhoushan (Zhejiang) 19856

4 Shanghai 23623

19 Jinhua (Zhejiang) 19855

5 Guanzhou (Guangdong) 22469

20 Huzhou (Zhejiang) 19663

6 Ningbo (Zhejiang) 2230

7

21 Zhuhai (Guangdong) 19290

7 Beijing 21989

22 Changzhou (Jiangsu) 19089

8 Shaoxing (Zhejiang) 21971

23 Dongying (Shangdong) 18626

9 Feshan (Guangdong) 2175

4

24 Quanzhou (Fujian) 18097

10 Hangzhou (Zhejiang) 2168 25 Jinan (Shangdong) 18005


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Before Entering theMarket

Learn the Chinese Education History

Learn the Current Education System

Learn the Chinese Culture


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Chinese EducationHistory

Ancient China and Confucius (551479 BC)

Confucian slogans for education

To be a scholar is to be at the top of a society while all other careers areinferior.

A good scholar can become an official; he who excels in study can follow anofficial career

One day your teacher, life time your father

Imperial Examination Sui Dynasty in 605 - Qing Dynasty in 1905.

Determined who among the public would be permitted to enter the state'sbureaucracy.

Social equality and culture unity


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Chinese Education History (cont.)

Modern Education

Introduced Western Style Schools Current Education System

9 years compulsory education 6 years Elementary and 3 years Junior High School

3 year Senior High or Vocational Schools

2 Semester School year system, Starting Sept 1andMarch 1

Key Schools, Teachers Schools and SpecialtySchools

Entry exam for Senior High and College/University Scholarships and Financial SupportsThree Level Governments Responsibilities Public and Private Schools


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Chinese Culture

Confucianism

Ritual

Relationship

Filial Piety

Loyalty

Humanity

The Gentleman Middle way


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Enter the Market

Trade shows

Agents

Partners Programs

Meet the prospective students


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Trade shows

72.3% people get the Study Abroadinformation from Internet.

22.31 people get information for agents.

30% people has been one of theInternational Education Tradeshows

Why do people still go to trade shows?


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Trade Shows

Major International Education Tradeshows

China Education Expo (CEE), in October

Beijing International Education Expo (BIEE), In June http://www.edufair.com.cn/biee_ztjsen.asp

China International Education Exhibition Tour (CIEET), in March.http://www.cieet.com/English/web/Introduction.htm

Other International Education Tradeshows

Many Organized by Big and Small Agents
http://www.edufair.com.cn/biee_ztjsen.asphttp://www.edufair.com.cn/biee_ztjsen.asp


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Agents, Partners andPrograms

Agents Agent regulation Recruiting Agents Immigration Agents

Partners Consulting firm Local schools and training institutes Promotion and media partners Canadian and Chinese Government Agents Promotion regulation

ProgramsJoint Programs (2+2, Language Preparation, etc.) Canadian schools Short-term programs

Distance education programs More,


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Meet the Students

Address Student and Parents concerns

Safety

Cost

Application process and visa

Custodianship

Further study

Environment

Provide best services to win the students


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Conclusion Great Opportunity and Huge

Market Know your market

Enter to Win


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Q&A

VM Business International Inc.

604-275-8117

Always There to Help You

how to succeed in the chinese education

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