how to start a facebook ministry
DESCRIPTION
Facebook offers one of the greatest local ministry and outreach opportunities of our time. This presentation makes the case for Facebook Ministry and provides practical steps to get Facebook ministry going at your church.TRANSCRIPT
FACEBOOK MINISTRYBy: Jason Stambaugh, Wevival
MINISTRY AND OUTREACH IN THE SOCIAL MEDIA ERA
SOCIAL MEDIA, MARKETING AND WEB STRATEGY FIRM
ONLINE PLATFORM BUILDING
ONLINE PLATFORM BUILDINGSOCIAL MEDIA COACHING
THE HEART OF FACEBOOK MINISTRY
BRIDGE THE COMMUNITY GAP BETWEEN SUNDAYS
REACH AND SERVE MORE PEOPLE
INTRODUCE PEOPLE TO THE GOSPEL
WHY FACEBOOK?
WHY FACEBOOK?
845 Million
WHY FACEBOOK?
It’s simple and free
WHY FACEBOOK?
Meaningful Connections
WHY FACEBOOK?
Share your life’s story
THE OPPORTUNITY FOR YOUR CHURCH
YOUR OPPORTUNITY
157 Million (50%)
YOUR OPPORTUNITY
Avg. User has 234 Friends
YOUR OPPORTUNITY
Out of 175 members 88 are on Facebook.
YOUR OPPORTUNITY
How else could your church reach 20,000 people?
YOUR OPPORTUNITY
•Direct Mail: $25,000
•Pay Per Click: $20,000
•Email Blast: $7,000
•Billboard: $6,000
•Newspaper: $1,300
Facebook$0
GO. MAKE DISCIPLES.
GO. MAKE DISCIPLES.
GO. MAKE DISCIPLES.
GETTING STARTED WITH FACEBOOK MINISTRY
#1 ASSEMBLE A TEAM
#2 CREATE A CHURCH FAN PAGE
#3 DEVELOP A CONTENT STRATEGY
#4 TRAIN YOUR CHURCH FOR FB MINISTRY
ASSEMBLE A TEAM
1. Understand Facebook Culture2. Update their account regularly3. Model church-goer4. Heart for people5. Flexible schedule*6. Good with web and graphics*
1. Identify the leader2. Jointly select the team3. Create Facebook Group4. Connect team to event calendar5. Meeting to discuss (next 3 things)6. Pray
Team Qualities Action Items
ASSEMBLE A TEAM
1. Understand Facebook Culture2. Update their account regularly3. Model church-goer4. Heart for people5. Flexible schedule*6. Good with web and graphics*
1. Identify the leader2. Jointly select the team3. Create Facebook Group4. Connect team to event calendar5. Meeting to discuss (next 3 things)6. Pray
Team Qualities Action Items
CHURCH FAN PAGE
1. Cover photo2. Profile photo3. About section4. Milestones5. Apps and views6. Invite people to “like” page
1. Post daily (think member)2. Pin one post per week3. Capture images/videos4. Upload images/videos with desc.5. Promote events using app/image6. Respond to comments/?’s/messages
Fan Page DNA Daily Activity
CHURCH FAN PAGE
1. Cover photo2. Profile photo3. About section4. Milestones5. Apps and views6. Invite people to “like” page
1. Post daily (think member)2. Pin one post per week3. Capture images/videos4. Upload images/videos with desc.5. Promote events using app/image6. Respond to comments/?’s/messages
Fan Page DNA Daily Activity
CONTENT STRATEGY
1. Close the community gap between the sundays
2. Reach and serve more people in your local community
3. Introduce more people to the gospel message
1. Think member2. “Front Door” Content3. Sermon piggybacks 4. Local news5. Photos/videos from events6. Great quotes/scriptures
Objectives Suggestions
CONTENT STRATEGY
1. Close the community gap between the sundays
2. Reach and serve more people in your local community
3. Introduce more people to the gospel message
1. Think member2. “Front Door” Content3. Sermon piggybacks 4. Local news5. Photos/videos from events6. Great quotes/scriptures
Objectives Suggestions
TRAIN YOUR CHURCH
“The secret to growing your church and reaching more people is staring back at you Sunday morning. Your
church members are meaningfully connected to far more people than you can reach on your own.”
KEY TRAINING POINTS
BE SALT AND LIGHT ON FACEBOOK
Praise Authentic
Reflect
Relationships Engage Authenticity
Listen Share
Praise Authentic
Reflect
Relationships Engage Authenticity
Listen Share
Praise Authentic
Reflect
Relationships Engage Authenticity
Listen Share
Praise Authentic
Reflect
Relationships Engage Authenticity
Listen Share
Praise Authentic
Reflect
Relationships Engage Authenticity
Listen Share
Praise Authentic
Reflect
Relationships Engage Authenticity
Listen Share
