how to stand out in the news feed with social video marketing
TRANSCRIPT
How To Stand OutIn The News FeedWith Social Video
Marketing
JD Prater– Head of Paid Social at
Hanapin Marketing– PPC Hero Blogger– Hero Conf Speaker– @jdprater
Brendan Lowry– Marketing Director at
Curalate– @brelow
#thinkppc
Kevin Shively– Head of Marketing
Communications at Simply Measured
– @KevinSaysThings
Neil Katz– SVP Global Content,
Editor-in-Chief at The Weather Channel
– @neilkatz
Join the conversation• Include the hashtag #thinkppc in your
Twitter tweets.
Or use the webinar question box to send us questions.
Live Poll Question #1How long have you been doing Social Media Marketing?#thinkppc
A. Less than 1 yearB. 1-3 yearsC. 3-5 yearsD. 5+ years
Live Poll Question #2Have you run any Social Media video ads?#thinkppc
A. Yes, it’s part of our strategyB. Yeah, I tried it a few timesC. No, but I want to
Let’s get started!
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70%
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“On average, there are 1,500 stories that could appear in a person’s News Feed each time they log
onto Facebook. Competition in News Feed is increasing, and it’s becoming harder for any story
to gain exposure in News Feed.”
Brian Boland, VP Advertising Technology, Facebook
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Facebook users watch an average of 100 million hours of video on mobile every day.
Daily views have increased from 1 billion to 8 billion in one year’s time.
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In 5 years time Facebook “will be definitely mobile, it will be probably all video.”
Nicola Mendelsohn, VP Europe, the Middle East and Africa, Facebook
How are you or your clients using video across social right now?
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HURRICANE MATTHEW TOOK ADVANTAGE OF ALL FACEBOOK’S VIDEO POWERS
EXPLAINER26M Views / 560K
Engagements
VIRAL22M Views / 400K
Engagements
LIVE FROM SPACE1M / 25K Engagements
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HURRICANE MATTHEW BY THE NUMBERS
Days of Coverage
7 250K 125MNew
FansVideoViews
Videos Published
200
ROCKETS ARE COOL: OUR KILLER SCIENCE CHANNEL
1MFans
53% Millenni
al65%Male
More FB video views than Vox, Vice, Wired and Discovery News
(Aug 2016)
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PBS: Big Blue Live:
@TwitterTV boosts & a Periscope “featured channel”
13k+ viewers, 10k+ followers and 70k+ hearts
2015 Shorty Award Finalist – Best Use of Live Streaming
Facebook Live Use Cases:
Facebook Live Use Cases:4/2016 – Exploding Watermelon, 800k concurrent/ 10M+ all-time
5/2016 – Chewbacca Mask & Candace Payne, 160M+ all-time
6/2016 – Buzzfeed Q&A on Brexit, Reaction voting/on-screen graphic
2016 – NBA Exhibition Games, Manchester United, Conventions
8/2016 – Netflix teased first 11 min of Narcos season 2
8/2016 – Obama Q&A with Buzzfeed – what not to do
Facebook Live: The Basics
Algorithm boosts ONLY while live
4 hours / Continuous Live
Analytics
Reactions
Friends Are Watching alerts
Comments build (red dot = original broadcast)
Coming soon – Trimming & Waiting Room
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Goals1) Build awareness & engagement with video assets2) Create new, highly relevant audience lists for
remarketing campaigns
Remind - Video Viewers
Remind - Website Visitors
Prime & Remind
How do you measure success?
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Don’t forget click-thrus, conversions, and revenue.
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$0.271.30% CTR
$0.600.82% CTR
video static image
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Remind - Video Viewers
Remind - Website Visitors
Building New Audiences to Feed the Funnel
What’s the future of social video?
This is NOT the Future of Video
5K titles, but so few surfaced.
Imagine trying to surf the web like this.
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FACEBOOK COPIED CHANNEL SURFING, WHAT’S NEXT FOR TV?
TWITTER IS CB RADIO, CAN IT BECOME THE TELEPHONE?CB RADIOBear: State TrooperDonkey: Behind YouGreasy: Ice
TWITTEREMA: Email AddressDM: Direct MessageMRT: Modified Retweet
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Short, fun, shoppablevideo by Urban Outfittershttp://tilt.curalate.com/UOTV (mobile only)
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Augmented Reality and Virtual Reality
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Biggest Barrier Today: Cost.
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➔ Vertical (or round like Spectacles)
➔ Audio not necessary➔ Captions➔ Short, authentic and raw➔ All about the user
Main Takeaways
Would you like an offer?A. Get an account analysis by the experts at Hanapin (For accounts
spending 15k+/month)B. Get the newest guide from Curalate: Winning Strategies for
Facebook and Instagram Ad CampaignsC. I’d like bothD. No thanks
Live Q&A Time!
Thank you for attending our webinar! #thinkppc
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