how to stalk your competition to improve your traffic

How to Stalk Your Competition

To Improve Your Traffic

BillieHillier.com

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BillieHillier.com | @BillieHillier

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WHY STALK

• I am NOT suggesting to copy what your competition is doing

• Competition improves your content, your skills, and more

• Helps you identify who to invite to your “network” to collaborate


GOOGLE• Use Google Alerts to find out what is being posted on

the main topics you blog about, e.g., SEO Audits

• Create a separate email address to keep your main email from being cluttered

• Search keyword phrases you are using for your articles to see how the snippets read in the search engine results


COMMUNICATION• Join newsletter or use an RSS feed reader

• Use information for “inspiration”

• Feedly.com, etc.

• How often do they send theirs out

• What do you like / not like


READER INTERACTION• How many social shares are their posts getting

• Which social networks have the most shares

• Which articles have the most comments

• How fast does competitor answer comments


SOCIAL GROWTH• Create spreadsheet to not only track your growth but theirs

• Are they growing faster

• Which hashtags are they using

• How often do they post

• Does the platform with the most growth have the most interaction


TWITTER• Create a private Twitter list of your “competitor’s” accounts

• See how often they post

• How interactive are they

• Are followers engaged in online convos

• Which brands are they having a 2-way conversation with


COMPETITIVE RESEARCH• Use SEO software, e.g., SEMRush

• Who ranks for the terms you want

• Which terms are bring your “competitors” the most traffic

https://www.semrush.com/sem/?ref=411403335


BACKLINKS• Run backlink reports

• Who is linking to them

• Are these sites that may include your link too


ONLINE TOOLS• BuiltWith.com

• Google Alerts

• moz.com/researchtools/ose/

• SEMRush.com

• SimilarWeb.com

• Website.Grader.com

• WhatWPThemeIsThat.com

https://www.semrush.com/sem/?ref=411403335


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how to stalk your competition to improve your traffic

Marketing