How To Spend Your Q3 and Q4 Marketing Dollars

Wondering how to aim for and achieve the best possible results in Q3 and Q4? Consider

these seven proven ways to maximize your retail marketing allocations…

1. Better Your Blog

• Cost efficient, highly-effective marketing tools

• Build engagement and foster consumer loyalty

• Enhance SEO rankings and search results

• Magical potential to generate sales leads

Your blog is extension of a company’s overall business strategy - your "fairy godmother":

2. Look Harder at Search Engine Marketing

• Q3 and Q4 offer the enhanced opportunity to take a closer look at your conversion rates - are your average costs per lead and conversions meeting your expectations?

• Take the time to customize each campaign, yielding powerful results right when you need them - including landing pages designed to generate search marketing ROI.

• Starting new campaigns may not yield realizable ROI by year’s end - maximizing your existing processes and programs has the potential to improve outcomes.

3. Focus on Facebook

• Target your audience

• Choose from different ad formats

• Understand results through reporting, tracking and measuring capabilities.

• Use metrics to help you take swift, corrective actions as needed.

4. Go For Growth

• Keep an eye on the prize: building value.

• This doesn’t necessarily mean cutting costs, but instead amping up accountability.

• Demonstrate the effectiveness of your retail marketing campaigns through execution-driven strategies.

5. Optimize Email Efforts

• Email remains a preference for many in a retailer's target market.

• Deliver coupon codes

• Inform recipients about upcoming in-store and online flash sales.

• Drive both traffic and conversions.

• Responsive messages can also further optimize Q3 and Q4 outcomes.

6. Count on Content

• The typical 21st century consumer doesn’t want a hard sell; he/she wants value.

• Give the gift of meaningful content that answers a question or enriches their lives

• Consistent, relevant, unique, and focused

• Tell a story that engages consumers and bolsters your brand.

7. Cultivate the Consumer Experience

• Don’t overlook the power of omni-channel marketing.

• Increase both sales and consumer engagement- deliver relevant, real-time content via a preferred mode of communication.

• Nurture your leads — in the most direct, targeted way — to get better ROI.

500 S. Magnolia Avenue, Orlando, FL 32801 BIGEYEAGENCY.COM | 407.839.8500500 S. Magnolia Ave., Orlando, FL 32801 BIGEYEAGENCY.COM | 407.839.8599