how to spark email conversations w/ contract training clients · innovation competencies in...
TRANSCRIPT
Housekeeping
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MichelleTalhamiBus. & WorkforceSolutionsAccount Mgr.
Who is emailing me (is this spam)?What do they want?How long will this take?
Brief + Blunt + Basic =
Brief + Blunt + Basic =
Response!
Resist the urge to
Request a meetingPresent a clear opportunity
Take > 15 secondsInclude links or attachments
List your benefitsAsk for a referral
Use long sentences
WilliamMercerCo-founder &innovation expert
SUBJECT: Sharing a common interest: enabling innovation
Dear ____,I came across your LinkedIn profile and see that we share a common interest:enabling people to innovate to their fullest potential. I’m a co-founder ofValues Centered Innovation Inc. (www.VCI.global) which focuses on buildinginnovation competencies in “every person, every job, every day.”
We’re headquartered here in Dallas, and I’m reaching out to local executiveslike yourself who would have responsibility for developing the innovation talentand culture at your company.
We’re launching a new Analytics program that can reveal your leverage pointsfor strengthening the Innovation Mindset, Behaviors and Opportunities (I-MBO) inyour organization. It’s based on a long-history of research that began when Iwas Head of Innovation Management at the Stanford Research Institute.
As a way of getting acquainted, we are happy to offer you a complementary I-MBOsurvey for up to 100 people in your organization, plus a 1-hour consultation. Ifyou’d like to discuss this opportunity, please let me know a convenient timeto chat on the phone or to have me meet you in your office.
If there is a colleague of yours that would be more appropriate to connect withabout this, please let me know and I’ll reach out to them personally.
I look forward to connecting,
William C. Miller
SUBJECT: Sharing a common interest: enabling innovation
Dear ____,I came across your LinkedIn profile and see that we share a common interest:enabling people to innovate to their fullest potential. I’m a co-founder ofValues Centered Innovation Inc. (www.VCI.global) which focuses on buildinginnovation competencies in “every person, every job, every day.”
We’re headquartered here in Dallas, and I’m reaching out to local executiveslike yourself who would have responsibility for developing the innovation talentand culture at your company.
We’re launching a new Analytics program that can reveal your leverage pointsfor strengthening the Innovation Mindset, Behaviors and Opportunities (I-MBO) inyour organization. It’s based on a long-history of research that began when Iwas Head of Innovation Management at the Stanford Research Institute.
As a way of getting acquainted, we are happy to offer you a complementary I-MBOsurvey for up to 100 people in your organization, plus a 1-hour consultation. Ifyou’d like to discuss this opportunity, please let me know a convenient timeto chat on the phone or to have me meet you in your office.
If there is a colleague of yours that would be more appropriate to connect withabout this, please let me know and I’ll reach out to them personally.
I look forward to connecting,
William C. Miller
SUBJECT: Sharing a common interest: enabling innovation
Dear ____,I came across your LinkedIn profile and see that we share a common interest:enabling people to innovate to their fullest potential. I’m a co-founder ofValues Centered Innovation Inc. (www.VCI.global) which focuses on buildinginnovation competencies in “every person, every job, every day.”
We’re headquartered here in Dallas, and I’m reaching out to local executiveslike yourself who would have responsibility for developing the innovation talentand culture at your company.
We’re launching a new Analytics program that can reveal your leverage pointsfor strengthening the Innovation Mindset, Behaviors and Opportunities (I-MBO) inyour organization. It’s based on a long-history of research that began when Iwas Head of Innovation Management at the Stanford Research Institute.
As a way of getting acquainted, we are happy to offer you a complementary I-MBOsurvey for up to 100 people in your organization, plus a 1-hour consultation. Ifyou’d like to discuss this opportunity, please let me know a convenient timeto chat on the phone or to have me meet you in your office.
If there is a colleague of yours that would be more appropriate to connect withabout this, please let me know and I’ll reach out to them personally.
I look forward to connecting,
William C. Miller
SUBJECT: Sharing a common interest: enabling innovation
Dear ____,I came across your LinkedIn profile and see that we share a common interest:enabling people to innovate to their fullest potential. I’m a co-founder ofValues Centered Innovation Inc. (www.VCI.global) which focuses on buildinginnovation competencies in “every person, every job, every day.”
We’re headquartered here in Dallas, and I’m reaching out to local executiveslike yourself who would have responsibility for developing the innovation talentand culture at your company.
We’re launching a new Analytics program that can reveal your leverage pointsfor strengthening the Innovation Mindset, Behaviors and Opportunities (I-MBO) inyour organization. It’s based on a long-history of research that began when Iwas Head of Innovation Management at the Stanford Research Institute.
As a way of getting acquainted, we are happy to offer you a complementary I-MBOsurvey for up to 100 people in your organization, plus a 1-hour consultation. Ifyou’d like to discuss this opportunity, please let me know a convenient timeto chat on the phone or to have me meet you in your office.
If there is a colleague of yours that would be more appropriate to connect withabout this, please let me know and I’ll reach out to them personally.
I look forward to connecting,
William C. Miller
SUBJECT: Sharing a common interest: enabling innovation
Dear ____,I came across your LinkedIn profile and see that we share a common interest:enabling people to innovate to their fullest potential. I’m a co-founder ofValues Centered Innovation Inc. (www.VCI.global) which focuses on buildinginnovation competencies in “every person, every job, every day.”
We’re headquartered here in Dallas, and I’m reaching out to local executiveslike yourself who would have responsibility for developing the innovation talentand culture at your company.
We’re launching a new Analytics program that can reveal your leverage pointsfor strengthening the Innovation Mindset, Behaviors and Opportunities (I-MBO) inyour organization. It’s based on a long-history of research that began when Iwas Head of Innovation Management at the Stanford Research Institute.
As a way of getting acquainted, we are happy to offer you a complementary I-MBOsurvey for up to 100 people in your organization, plus a 1-hour consultation. Ifyou’d like to discuss this opportunity, please let me know a convenient timeto chat on the phone or to have me meet you in your office.
If there is a colleague of yours that would be more appropriate to connect withabout this, please let me know and I’ll reach out to them personally.
I look forward to connecting,
William C. Miller
CherryVanderbeke CEO
Prove you've donehomework
Subject: Online simulations?
Hi [first name], Congratulations on completing your book, _________ andnow steering the medical assisting program. I'm reading anarticle about you as being as an innovator in medicaleducation.
One of my clients is exploiting something possibly unknown toyou. Kettering College is increasing new enrollments over36% and sending more confident, equipped students into thefield because of it.
Would you like to hear about Kettering's unusual (yeteffective) approach to using online simulations?
Let me know what you decide, [first name].
Thanks for considering,Cherry
What canyou warn
them about?
Subject: student competence
Hi, [first name] ... Are your sonography students prepared for externships? When they walk out-the-door are they competent, fully prepared?
I don't know your situation. But after doing my homework it seems Web-based procedure simulations might be missing from your mix.
How are you currently supporting students seeking externships? ____________ [first name]?
Cherry
What's theconversation
already going on
in their mind?
Subject: would this make sense?
Hi, [first name].Are you open to considering an unorthodox (but effective) way to send students to labs with better clinical skills?
I know ____ [school] is ________________ [recent investment/observation]. How is that going?
Would you consider a new, innovative way to prepare students—all while increasing ______'s [schools] reputation among ____ [region] hospitals?
Does it make sense to quickly explore, via email, if a larger conversation makes sense, [first name]?
Cherry
MichelleTalhamiBus. & WorkforceSolutionsAccount Mgr.
Subject: open to this OR is there a gap?
Hi, [first name] ... Are your _____ [employee type] able to _______? Maybe that's a stupid question.
But are you doing everything possible to address skill gaps?
I honestly don't know your situation, but would like to know more.
How are you addressing potential gaps with ____? [employee type], ______ [first name]? Or are you open to assessing for gaps?
Michelle
Help customers start talking about themselves
Brief. Blunt. Basic.
Subject: compliance risk?
Hi, [first name] ... Are you aware of __________ [insert risk]? This could result in __________ [bottom line un-wanted result].
_________ [insert regulatory entity] requires ______ [business type] to ______________ [insert requirement they're probably not complying with].
I don't pretend to know your situation. And I'd like to help mitigate this risk. How are you managing _________ [risk] at _______?
Thanks for considering, [first name],Michelle
Subject: recruiter fees
Hi, [first name] ... Are you doing everything possible to reduce spending on recruiters?
Surely you have a strategy to address up-skilling workers. Yet are you open to a different approach?
One that is less costly and doesn't take much time?
Let me know if you're open to a quick email discussion, [first name]?
Thanks for considering, Michelle
SUBJECT: Open to this?Does this make sense for you?
Hi, [first name]Would you be open to an unusual/odd/strange/different but effective way to _________________ ? [what your customer wants].
If so, I’ll tell you about how _________ [example company] was able to _________________ [what your customer dreams of being able to do] ... all without ____________ [what your customers believe they need to sacrifice, but don't]
Are you open to a short email exchange—to decide if a larger conversation is warranted?
Please let me know your decision, [first name]?
Thanks for considering,[your name][your signature]
Attract clients to the idea of
talking to you
(for their own reasons)
Brief + Blunt + Basic =
Response!
bit.ly/LinkSearch
bit.ly/7-templates
bit.ly/InMailClinic
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• 96% customer satisfaction rate
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Lumens + Email Marketing
• Lumens Connect: Email marketing, lead nurturing, lead scoring, segmentation, search, triggers, automation, landing pages, and more
• Marketing automation plus dynamic enrollment management system
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• Save staff time and hours
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program
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