GOOGLE ADWORDS

GETTING STARTEDPRESENTED BYTANUJA T. TALEKAR

WHAT IS GOOGLE ADWORDS ?Google AdWords is an advertising service by Google for businesses wanting to

display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the

ads. The ad service is largely focused on keywords.

An Overview For Advertisers:Google AdWords is Google's online advertising program

that lets you reach new customers and grow your

business.

With AdWords, you choose where your ad appears, set

a budget you're comfortable with, and measure the

impact of your ad.

There's no minimum spending commitment. You can pause or stop anytime

IMPORTANT POINTS TO REMEMBER BEFORE CREATING A CAMPAIGN ON ADWORDS

Select your campaign type and

name. First, choose the

campaign type—for now, we highly recommend the

“Search Network only” option, then give your

campaign a name. Also remove the tick

next to “Include search partners” for now (you can always

change this later).

Choose the geographic location where you’d

like ads to show.Next, decide how large or small a geographic area

you want to target. You can choose whole countries,

regions of countries, states or provinces, cities—even

U.S. Congressional districts. You can also

choose custom-designated geographic areas, such as

latitude-longitude coordinates or the radius of

a set number of miles or kilometers around a

specific address. Click “Let me choose ...” and then

search for the most appropriate area for you.

Choose your “bid strategy,” and set your daily budget. Change the default “Bid strategy” to “I’ll manually set my bids for clicks.” This gives you more control and will help you learn

AdWords at a greater level of understanding. You can always change to one of the many automatic options

later.Your daily budget is the maximum that Google is authorized to charge you per day. Chances are, you'll hit

that maximum most days.

Google offers several payment options: “You can make

payments before your ads show (manual payments) or make

payments after your ads showSet your daily budget so that if you screw up big-time, your checking

account won’t get emptied out. You can always come back and bump it

up, but it’s important to have a safety net.

WHAT IS CAMPAIGN IN ADWORDS?

Your AdWords account can have one or many ad campaigns running.

Campaign is a set of ad groups (ads, keywords,

and bids) that share

a budget

location targeting, and other settings.

Campaigns are often used to organize categories of products or services that

you offer.

LETS UNDERSTAND A CAMPAIGN WITH THE HELP OF AN EXAMPLE.

CAMPAIGN NAME

AD GROUP 1

AD 1• KEYWORD 1• KEYWORD 2

AD 2• KEYWORD 1• KEYWORD 2

AD GROUP 2

AD 1• KEYWORD 1• KEYWORD 2

AD 2• KEYWORD 1• KEYWORD 2

AD GROUP 3

AD1• KEYWORD 1• KEYWORD 2

AD2• KEYWORD 1• KEYWORD2

As per new rules by google,you need to have 2 ads for each ad group.

Name of your campaign goes here

You can have same or different keywords for both the ads.Also you can have only 1 or more keyword for an ad

Now suppose we need to create a campaign for a particular classes lets say Abc classes for certain courses they offer

like java,php,android. So we need to create an ad group for each course.

The entire thing should be like this Campaign Name – Abc Classes

Ad Group 1 –PHPAd1 for phpAd2 for php

And minimum 2 keywords for respective adsAnd same for java and android.

Lets see how to do that.

NOW LETS CREATE A CAMPAIGN FOR A CLASSES WITH THE FOLLOWING INFORMATION

Abc Classes

AD GROUP 1PHPAD 1• KEYWORD 1• KEYWORD 2

AD 2• KEYWORD 1• KEYWORD 2

AD GROUP 2JAVAAD 1• KEYWORD 1• KEYWORD 2

AD 2• KEYWORD 1• KEYWORD 2

AD GROUP 3ANDROID

AD1• KEYWORD 1• KEYWORD 2

AD2• KEYWORD 1• KEYWORD2

Sign up for an AdWords account. Once you're logged in, click the “Create your first campaign” button.

find the “Get started now” button.

To start your campaign, go to https://adwords.google.com.

NOW WE WILL SEE HOW TO CREATE CAMPAIGN IN ADWORDS

Imp Note : Use the Adwords Keywords Planner tool before you start with your campaign.It will help you for finding your appropriate keywords.

1. Insert your gmail address

2. Select your country

3.

2.

1. Click

1

2

3

We will choose Search Network Only Campaign Type.

1. Give name2. Select standard

Click to target specific location

Choose specific lang

You can select radius targeting which means a specific miles or just write a name directly in search box and click done.

Click

1

2

3

You can add any ad extension if you want them to show with your

ads.

Campaign is created.Next step is to create ad groups

1. Your landing page should be relevant to the ad group, should be attractive and also it should contain some sort of

enquiry form for the viewers to connect with you.

2.

3.

4. Insert relevant keywords

You will automatically get ideas for keywords here once you start typing the keywords which you can use.

Next step is to create ads for Php ad group.

1

2

3

4

You can see the preview of how your ad will look

5 . Click on save ad below

This path is just for the viewer it wont affect your original url

You need to create at least 2 ads for 1 ad

group

Click on this to create another ad

You can change keywords for ad2 if you want or use the same ones you used for ad1.

You can see that two ads are created for our ad group Php Course with same keywords

Now click

You can see the details of your campaign here

Campaingn name

Ad group

Click on ads tab to view your ads

Your ads

Click on keywords tab to view your keywords. Note that they are not showing eligible in status . Lets see how to make them eligible.

You need to add these amount to the

cpc box and click save

You can see that both the keywords are eligible now which is what we want.

Now complete all the ad groups in the same manner. Click on the ad group tab and repeat the steps.

After completing all the ad groups you will see the following screen.

Your ad groups

All your ads

Note that it takes 1 day for your ads to get approved

After 1 day your ads are approved

Now your campaign is ready. All you have to do now is make the payments under billing settings and you are all set to show your ads live on search

engine. Minimum you need to have 500rs

So that’s it your first campaign is ready. You can make several such campaigns and pause a particular campaign if you don’t want it to be live.

You can also pause a particular ad group or a particular ad ,depending on your needs.

Also check the quality score of your keywords,if it is greater or equal to five that’s a good score but a score less than five is not acceptable.

To learn more about how to have a good Quality Score in adwords you can check my other presentation here :

https://www.slideshare.net/TanujaTalekar/what-is-quality-score-in-google-adwords

You can add particular column too if you cant

find it directly .Lets see how to do

that.

Go to Columns tab ->Modify Columns and then choose the columns you want to see.

THANK YOUPRESENTED BY

TANUJA T. TALEKAR