how to set up simple mobile optimized strategy for your restaurant
DESCRIPTION
How to set Up Simple Mobile Optimized Strategy for your Restaurant https://itunes.apple.com/us/book/profit-from-mobile-social/id573716326?mt=11TRANSCRIPT
http://www.mobilegeosocial.com
Do you know your
restaurant’s online marketing
strategy?
http://www.mobilegeosocial.com
Introduction
http://www.mobilegeosocial.com
Who are we?
• We are a company that offers internet marketing consulting services
• We help businesses create custom marketing strategies to maximize their income
• We offer:– Websites– Mobile Websites– Mobile Landing Pages– Social Media campaigns
• Facebook• YouTube
http://www.mobilegeosocial.com
WordPress
http://www.mobilegeosocial.com
WordPress
• Most website owners don’t have control over their website’s content and design
• Being an expert with HTML, CSS and PHP is not necessary anymore
• This means every time you want to change a menu, add a new offer or inform your clients, you don’t need to call your webmaster!
http://www.mobilegeosocial.com
WordPress Is FREE!
• WordPress is a slick free tool that’s easy to use
• Only high quality themes cost money
• Expenses are minimal after you get your theme and your site set up!
http://www.mobilegeosocial.com
Setup
• The problem is WordPress can be challenging to setup
• Installing your handpicked theme often requires an expert
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After The Setup
• WordPress is very easy to use
• No technical background necessary
• Adding or editing content is easy as pie!
http://www.mobilegeosocial.com
Boosts SEO
• Search Engine Optimization means ranking #1 in Google
• Ranking high is a must for restaurants
• Google’s preference of WordPress will get you that higher ranking much easier!
• You don’t want to loose to your competitor just because they have a WordPress site and you don’t!
http://www.mobilegeosocial.com
Pick Your Theme
• There are countless hot WordPress themes
• Some can not only offer different designs but variety of special features as well– Such as…
http://www.mobilegeosocial.com
Multimedia
• Nothing will get people more excited than a cool picture or an awesome video
• Excited people are the biggest spenders!
http://www.mobilegeosocial.com
Mobile Sites
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Mobile Sites
• Mobile is getting hotter by the day!
• When people get hungry they search for you with their smartphones
• Mobile websites convert potential customers into paying customers much more effectively
Mobile Graphics courtesy SqueezeMobihttp://www.warriorplus.com/w/v/b68mpg/restaurant
http://www.mobilegeosocial.com
Crank Up Your Revenues
• The mobile web is the fastest growing communication channel in history
• Soon it will be the Mobile Web that will be the #1 source of information in the world!
• You need to monetize this!
Mobile Graphics courtesy SqueezeMobihttp://www.warriorplus.com/w/v/b68mpg/restaurant
http://www.mobilegeosocial.com
Crank Up Your Revenues
• People on the go and tourists frequently use their smartphones to find a place where they can eat
• Mobile will allow you to have all these hungry bellies marching to your restaurant!
• Having a mobile presence is not an option any more!
Mobile Graphics courtesy SqueezeMobihttp://www.warriorplus.com/w/v/b68mpg/restaurant
http://www.mobilegeosocial.com
Customer Engagement
• Be connected to your customers anywhere and anytime!
• Customers can:– take advantage of your specials and
coupons– opt-in for coupons or event
information in your restaurant– make a reservation– and much much more!
Mobile Graphics courtesy SqueezeMobihttp://www.warriorplus.com/w/v/b68mpg/restaurant
http://www.mobilegeosocial.com
Enhanced Experience
• Modern customers want an easy experience– In the restaurant– On the web– From their smartphone
• Forward-thinking restaurants are adding diet and calorie information to their online menus
http://www.mobilegeosocial.com
Customers as brand advocates
• 67% of mobile web viewers are more likely to recommend your restaurant than desktop viewers
• Younger customers prefer the mobile version of your site
http://www.mobilegeosocial.com
The Art Of Not Missing Out On Business
• Mobile marketing represents a great opportunity to all restaurants
• Your customers are on the move.– They might be just around the
corner but will they know about you?
• Get those last minute customers by going mobile!
http://www.mobilegeosocial.com
The Art Of Not Missing Out On Business
• Remember customers want to interact with you just as much as you want to interact with them
• Not having a mobile optimized site will drive people on the go away from you
• Your competitors are going mobile• So stay competitive!
http://www.mobilegeosocial.com
Mobile Landing Pages
http://www.mobilegeosocial.com
Mobile Landing Pages
• Why use a mobile landing page when you can have a full-blown mobile version of your website?
• When customers are visiting your site they leave no trace – you can’t tell anyone was ever there
• You need to capture the contact information of these potential customers
• Here is why…
http://www.mobilegeosocial.com
Contact Your Customers
• Contacting your customers and informing them about your special events and offers increases revenue
• They can’t come if they don’t know!
• So stay in touch!
http://www.mobilegeosocial.com
Make A List Of Your Customers
• A landing page is an effective and simple way of gathering a potential customer’s contact information
• Create a landing page with a special offer in exchange for an email or a phone number
• Give away freebies & capture their info!
• It will pay back!
http://www.mobilegeosocial.com
Spread The Word
• Now you have a list of your regular and potential customers!
• Don’t spam, offer value!• They will keep on coming
back!• Your revenues will go
through the roof!
http://www.mobilegeosocial.com
Social Media
http://www.mobilegeosocial.com
Social Media
• Social Media is here to stay
• It is a relatively inexpensive marketing tool
• Particularly useful for smaller businesses that cannot afford big marketing campaigns
• Social Media doesn’t cost money, only time
• Resistance to Social Media is futile!
http://www.mobilegeosocial.com
Compete
• Your competitors are already making it big in the Social Media world
• If your business does not have a social media presence you will miss out on revenues
• Your competitors are engaging customers using Social Media. It’s time to compete!
http://www.mobilegeosocial.com
Get Involved
• Social Media is not just about creating a Facebook Fan page
• Active management is essential• Listen to your customers’ feedback• Converse with your customers• Build rapport
http://www.mobilegeosocial.com
Be User Friendly
• Link your Social Media pages with your site
• Don’t depend on customers to hunt down your Social Media themselves – more than half are sure to give up!
• Place links front and center so no one will miss them!
• Make it easy for them to refer you
(or like you)
http://www.mobilegeosocial.com
Rewards
• Reward all those that take time to write you positive referrals
• Rewards will incentivize others to join in!
• Create a snowball effect with positive referrals and dominate your competitors!
• Offer discounts, free drinks or special treatment like preferred seating to all those who recommend your restaurant
http://www.mobilegeosocial.com
Improve
• Analyze both good and bad feedback gathered from Social Media
• Keep the good and fix the bad
• The customer’s point of view is important and their feedback may be invaluable!
http://www.mobilegeosocial.com
Branding
• Social Media is great for creating your brand!• Make your brand known to the whole world!• Attract not only locals but also people from
other cities and countries!
http://www.mobilegeosocial.com
Options
• There are many social media platforms…too many in fact…
• It might be overwhelming at first for restaurants that are just starting out with Social Media
• Here is what we recommend!
http://www.mobilegeosocial.com
acebook
http://www.mobilegeosocial.com
Facebook Fan Pages
• Facebook is the most popular social media platform
• Facebook Fan Pages are a great way to collect feedback from your customers
http://www.mobilegeosocial.com
Facebook Is Big
• There are currently over 900 million users on Facebook
• Crowd builds even bigger crowd
• Start attracting people now!
http://www.mobilegeosocial.com
Spread The Word
• Spread your brand!• Spread information
about your special events and offers!
• Facebook allows you to choose your target audience– Use that to effectively
drive customers to your business
http://www.mobilegeosocial.com
Reputation
• Collect feedback from your customers and respond to their questions
• Raise your responsiveness –improve your reputation!
• Thousands of fans will provide you with the reputation and a promotional channel to boot!
http://www.mobilegeosocial.com
Build Relationships
• Facebook Fan Pages are an amazing opportunity to build relationships with your customers
• Make your fan page less about you and more about your customers
• Don’t spam – let your promotions be of value to others
• Facebook Fan Pages are an amazing opportunity to build relationships with your customers
http://www.mobilegeosocial.com
YouTube
http://www.mobilegeosocial.com
YouTube
• YouTube is the second largest search engine in the world
• Having a YouTube Channel helps your SEO
• Combine Facebook with YouTube to drive even more traffic
http://www.mobilegeosocial.com
Turn It Into A Video• Turn your events and advertisements into a
video!• Stream your cooks making food and show it to
customers• Everybody likes videos – get your customers
excited!
http://www.mobilegeosocial.com
Google Owns YouTube
• You might not be aware but Google bought YouTube
• Creating a YouTube channel will instantaneously increase your SEO
• Use video to score higher in Google’s search results!
http://www.mobilegeosocial.com
Promotion & Branding
• YouTube isn’t just for watching cute kittens• Every big company and most small businesses
have a YouTube channel• You need to compete!• Do you want to lose to that Chinese restaurant
across the street just because they have a YouTube channel and you don’t?
http://www.mobilegeosocial.com
Your Own Broadcast
• A good video gives a better impression than any photo
• YouTube is like a personal TV station – broadcast your advertisements for free to the whole world!
http://www.mobilegeosocial.com
Our WordPress Offer
• We will install WordPress on your site!• We will install your handpicked theme!• We will insert your initial content!
$250
http://www.mobilegeosocial.com
Our Mobile Offer
• We will make a full-blown mobile version of your website!
• We will custom design unique graphics to suit your restaurant’s needs!
$550
http://www.mobilegeosocial.com
Our Landing Offer
• We will create your mobile landing page for you!
• Your mobile landing page will be designed to insure that it converts visitors to customers
$350
http://www.mobilegeosocial.com
Our Facebook offer
• We will create your Facebook Fan Page for you!
• We will help you create your Facebook marketing strategy!
$150
http://www.mobilegeosocial.com
Our YouTube Offer
• We will create your YouTube channel for you!• We will help you integrate YouTube with your
website!• We will work with you to create a custom clip
designed with a call to action
$450
http://www.mobilegeosocial.com
• We will create your entire internet marketing strategy:– A WordPress site– A Mobile version of your site– A landing page to build a list of potential
customers– A Social Media strategy• Facebook Fan Page• YouTube Channel
Our Combined Offer
$1250
http://www.mobilegeosocial.com
Get In Touch Today!
• Email address:– [email protected]
• Phone number:– (xxx) xxx-xxxx
• Website:– www.yoururl.com