how to separate your organization from the rest: a branding/marketing strategies primer for npos
Post on 11-Sep-2014
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Thrive. Grow. Achieve.
How to SeparateYour Organization
from the Rest:
Simon Dixon, CEO of Idea Engineering
February 6, 2014
A Branding/Marketing Primer for NPOs
“It ain't what you don't know that gets you into trouble. It's what you know for sure that just ain't so.”
--Mark Twain
1
The Brand is in here
Love vs. Like
Are you selling doing good or feeling good?
What am I in you?Nike
What am I in you?Nike
Click here to watch video
Fame is not a brand.
Best Global Brands 2013
1. Apple2. Google3. Coca-Cola4. IBM5. Microsoft6. GE7. McDonald’s8. Samsung9. Intel10. Toyota
But we are on Facebook right…?
Or not…
=
I’m an environmentalist.
Passion for the Prosaic
Keep the flying monkeys grounded.
Click here to watch video
Tell the Truth
Coke
Click here to watch video
Dove
Click here to watch video
Dove
Click here to watch video
Numbers don’t always add up.
Trac II
Mach III
Quattro
Fusion
Courage
The Ultimate Driving Machine
A Company of Ideas
Joy
Dumb Ways to Die
Click here to watch video
brand creation
case study
kxgym
case study
brand creation
kxgym
manifesto
case study
brand creation
kxgym
position
case study
brand creation
kxgym
direct mail
case study
brand creation
kxgym
ad campaign
case study
brand creation
kxgym
ad campaign
case study
brand creation
kxgym
ad campaign
case study
brand creation
kxgym
ad campaign
