how to revamp your annual reports with mary cahalane

Annual ReportsAre you wasting a great fundraising opportunity?

© 2017 Hands-On Fundraising

About Mary

• 29 years fundraising for nonprofits

• Principal, Hands-On Fundraising

• Donor communications & fundraising plans

• Committed donor love fanatic – because it works


Why an annual report?


Because… DONORS


Who owns it?


QUESTION:

Who has the final say on your organization’s annual

report?

A. Executive Director

B. Marketing/Communications

C. Fundraising


Well…


Fundraising


Tooting your own horn can’t compete


Focus on donors


Give them the credit


Ooze gratitude


Interval House Gratitude Report~Agents of Good


Do you need a letter from your ED?


Yes or dull?


Your fundraising success


So many words


A great story


A great story…continued


Your new brand


Focus on your organization


Focus on your donors


Focus on your volunteers


Emotion rules


You must let it all hang out


Tell stories


Tell stories with textStory here


Tell stories with text


Tell stories with images


Tell stories with numbers


Design


Looks pretty, but…


Reverse type = hard to read


Font choice matters


Dense blocks of text = hard to read


And just… no


Powerful images

Tell powerful stories


Don’t do this


Print or online?


Print


Online


Why not have it all?


Questions?


Thank you!

• And special thanks to Ryan McGuire at Gratisography.com for many of the images in this presentation.



www.mcahalane.com

Get free fundraising advice and insight every week:

Twitter: @mcahalane, Facebook: handsonfundraising

http://www.mcahalane.com/

how to revamp your annual reports with mary cahalane

Government & Nonprofit