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How to Retain Clients atYour Group Fitness Studio

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For fitness businesses, retention is the key to success.

After all, acquiring new clients is three times more expensive for fitness studios than keeping existing ones.

That’s why, in a highly competitive industry, you should focus on keeping your current clients engaged and coming back for more.

How?

Crank up friendly rivalries. Stay in touch between workouts. And, create a connection between your brand and your clients. Here’s how you can do just that—before, during, and after class—with the help of FitMetrix by MINDBODY.

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Before classMake your brand a lifestyleThe more connected clients feel to your business, the better.

Let your clients experience your brand anytime, anywhere through your branded app and website. That way, clients can easily book classes and access their personalised workout results no matter their location.

Plus, you can keep them in-the-know with push notifications that communicate schedule additions, upcoming events, and promotions.

Reward for regular attendance One of the best ways to keep your classes full? Incentivise attendance. With FitMetrix, you can use a rewards system to keep clients working hard—and accountable to their class schedules.

Want to boost attendance on slower days? Award additional points for working out during off-peak times.

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In classProvide real-time metricsKeep your clients on-track to reach their fitness goals with metrics displayed directly on in-class screens.

With FitMetrix, your clients can see how they’re performing with real-time metrics. You can easily display their heart rate zones, calories burned, and effort points on live leaderboards branded to your studio. This creates friendly competition among classmates. Plus, it enables better workouts, and results, for everyone.

Crank up the competitive spirit Customise your leaderboards to rank clients based on the metrics they care about. That way, clients will be able to track their personal performance, and compete (in a friendly way) with others.

With FitMetrix, you can even create studio-wide or multilocation challenges to motivate all of your clients, across all of your locations.

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After classGive them their results on-the-goResults keep clients engaged. Period.

Using your branded app, clients can take their results with them. Plus, they’ll automatically receive an email with a summary of their results after every class.

By adding FitMetrix web tools to your website, your clients can also view their place on your leaderboard at home too. That means they can take a closer look at how they stack up wherever and whenever they’d like, inspiring them to continue to enhance their results at your studio.

Keep them motivated between classesStay in touch with clients after class and be a part of their workouts no matter their location. Motivate your clients and increase their loyalty by automatically sending them their attendance history.

With FitMetrix, members can also use your branded app to track their workouts outside of the studio, including heart rate and calories burned. That means they stay on track with their fitness goals even when they’re on-the-go.

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Create custom challengesYour most dedicated clients might already compete during class.

Take workouts to the next level by encouraging clients to create and track their own personal challenges with FitMetrix. That includes workouts both inside and outside of your studio.

You can even reward clients based off of these challenges with swag, classes, and more.

Reward for referrals Your most loyal clients make your best advocates.

Encourage them to invite friends and family with a built-in referral system. Customise points and rewards that make sense for your business and encourage clients to spread the word about your community.

Better retention made simple These are just a few of the strategies you can put in place to keep your clients engaged.

Most important, though, is getting to know your community and understanding what motivates them, whether that be stats, challenges, rewards, or a combination of all three.

Connect with us to see how FitMetrix by MINDBODY can help.

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To learn first-hand how FitMetrix by MINDBODY can position your business for success, schedule a guided tour today.