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CRM | EMAIL | INTERACTIVE TURNING YOUR CUSTOMERS INTO LOYAL FANS SPORTS TEAM CLIENTS INCLUDE: LIVE ENTERTAINMENT CLIENTS INCLUDE:

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Page 2: CRM | EMAIL | INTERACTIVE TURNING YOUR CUSTOMERS INTO LOYAL FANS SPORTS TEAM CLIENTS INCLUDE: LIVE ENTERTAINMENT CLIENTS INCLUDE:

WHERE JOE AND HIS WIFE SHOULD HAVE BEEN IF WE HAD A COMPLETE CUSTOMER PROFILE AND HAD POSITIONEDTHE FAIRMONT HOTEL VANCOUVER PACKAGE

RIGHT OFFER, RIGHT TIME, RIGHT CUSTOMER

JOE AT HIS HOME IN SEATTLE, WASHINGTON JOE BUYS HIS WIFE THE KOOZA CD ONLINE JOE BUYS GREAT SEATS TO SEE KOOZA IN VANCOUVER

ON THE DAY OF THE SHOW, JOE AND HIS WIFE DRIVE 150 MILES IN THE RAIN

Page 3: CRM | EMAIL | INTERACTIVE TURNING YOUR CUSTOMERS INTO LOYAL FANS SPORTS TEAM CLIENTS INCLUDE: LIVE ENTERTAINMENT CLIENTS INCLUDE:

SOCIAL NETWORKING

EVENT AWARENESSSELLS TICKETS

BRANDING

CONTESTSPUSH FOR WORD OF MOUTH

INCENTIVE FOR INTEREST

WEBSITEEVENT AWARENESS

SELLS TICKETSBRANDING

PRESALE/ONSALE EMAILCREATES AWARENESS

SELLS TICKETSTARGETEDBRANDING

TELESALESEXTREMELY TARGETED

SELLS TICKETSEFFICIENT

NEWSLETTER EMAILNOTIFIES FOR EVENTS

SELLS TICKETSSPONSORSHIP AVENUE

TAYLORED MERCHANDISEBRANDING

ANALYSISPREDICTIVE MODELINGTRANSACTIONAL ANALYSISBEHAVIORAL ANALYSISDEMOGRAPHIC ANALYSISGEOGRAPHIC ANALYSIS

PARTNER EMAILNOTIFIES FOR EVENTS

SELLS TICKETSBRANDING

SAMPLE VENUE VISION

CUSTOMER BUYS TICKETS

POST PURCHASE EMAILTHANK YOU FOR BUSINESS

UP-SELL HOTEL FOR OUT OF TOWNERMERCHANDISE OFFER

RSVP ON FACEBOOKPUSH FOR WORD OF MOUTH

INFO ABOUT EVENTSEE YOU SOON EMAIL2 DAYS BEFORE EVENT

INFO ABOUT EVENTUP-SELL PARKING

RESTAURANT RESERVATIONTWEET

PUSH FOR WORD OF MOUTHPRO-ACTIVE COMMUNICATION

THANK YOU EMAILTHANK YOU FOR BUSINESS UP-SELL OFFICIAL PARTNER

POST EVENT SURVEY

POST EVENT SURVEYIDENTIFY STRENGTHS/WEAKNESSES

OPEN ENDED RESPONSESLEARN ABOUT CUSTOMER INTERESTS

ANALYSISMARKETING ROI

EVENT RECAP

Page 4: CRM | EMAIL | INTERACTIVE TURNING YOUR CUSTOMERS INTO LOYAL FANS SPORTS TEAM CLIENTS INCLUDE: LIVE ENTERTAINMENT CLIENTS INCLUDE:

MULTI CHANNEL DIGITAL COMMUNICATIONS ARE NOW EVEN MORE IMPORTANT

HOW DID YOU HEAR ABOUT THE EVENT?TICKETMASTER ONLINE & PHONE BUYERS SURVEYED

(73% OF ALL CONCERT BUYERS)7,575 RESPONDENTS

07/01/2010 – 12/31/2010

YOU CONTROL 1 OUT OF THE 3 PLACES WHERE PEOPLE HEAR ABOUT YOUR EVENTS

Page 5: CRM | EMAIL | INTERACTIVE TURNING YOUR CUSTOMERS INTO LOYAL FANS SPORTS TEAM CLIENTS INCLUDE: LIVE ENTERTAINMENT CLIENTS INCLUDE:

VENUESTOUR MEDIA PARTNERS

OKLAHOMA CITY, OKFord Center

TYPICAL TOUR SCENARIO

PHOENIX, AZUS Airways Center

HOUSTON, TXToyota Center

•THE VENUES AND LOCAL MEDIA CAN GREATLY EXTEND THE TOUR’S REACH IN LOCAL MARKETS

•HOWEVER, WITHOUT A CLEAR, COMPREHENSIVE STRATEGY, THESE COMMUNICATIONS ARE OFTEN:

•UNDERUTILIZED – nothing sent on behalf of the tour at all

•UNTIMELY – not sent at a time to properly capitalize on pre-sales and other offers

•INCONSISTENT – not in line with the look and message cultivated in other mediums

•INEFFICIENT – lacking expertise in best practices to maximize results

•WHY NOT CREATE A MEDIA KIT WITH EMAIL TEMPLATES, ASSETS, ETC. THAT ARE CUSTOMIZED FOR A SPECIFIC PARTNERS’ NEEDS?

Page 6: CRM | EMAIL | INTERACTIVE TURNING YOUR CUSTOMERS INTO LOYAL FANS SPORTS TEAM CLIENTS INCLUDE: LIVE ENTERTAINMENT CLIENTS INCLUDE:

GIVEN THE ONGOING SHIFT IN MEDIA, EMAIL MARKETING SHOULD BE HELD TO THE STANDARDS OF TRADITIONAL MEDIA:

SIMILAR TO THE DEVELOPMENT OF TV SPOTS, RADIO SPOTS, PRINT ADS, ETC...

…WHY NOT TRACK THE NUMBER OF EMAILS SENT WITH CORRESPONDING OPEN RATES, CLICK RATES AND SALES?

SIMILAR TO THE TRACKING OF TELEVISION AND RADIO SPOTS WITH A NOTARIZED AFFIDAVIT OF PERFORMANCE…

…WHY NOT USE EXPERTS TO DESIGN TURNKEY EMAIL TEMPLATES AND ASSETS FOR THE MEDIA KIT?

EMAIL VS TRADITIONAL MEDIA

Page 7: CRM | EMAIL | INTERACTIVE TURNING YOUR CUSTOMERS INTO LOYAL FANS SPORTS TEAM CLIENTS INCLUDE: LIVE ENTERTAINMENT CLIENTS INCLUDE:

EXPERTISE MATTERS

Fan Interactive’s Design Venues’ Designs

CURRENT CLIENTS EARN $11 OF TRACKABLE REVENUE FOR EACH $1 SPENT WITH FAN INTERACTIVE

CLIENTS’ EMAILS HAVE EXPERIENCED A 20% INCREASE IN CLICK RATES WITH FAN INTERACTIVE’S DESIGN

CIRQUE DU SOLEIL IS A VISUALLY STUNNING SHOW…WHY NOT ENSURE PARTNER’S EMAIL TEMPLATES AND ASSETS REFLECT THIS?

Page 8: CRM | EMAIL | INTERACTIVE TURNING YOUR CUSTOMERS INTO LOYAL FANS SPORTS TEAM CLIENTS INCLUDE: LIVE ENTERTAINMENT CLIENTS INCLUDE:

ANALYTICS

DEMOGRAPHIC RECAP GEOGRAPHIC RECAPSEGMENTATION RECAP

EMAIL RESULTS

Page 9: CRM | EMAIL | INTERACTIVE TURNING YOUR CUSTOMERS INTO LOYAL FANS SPORTS TEAM CLIENTS INCLUDE: LIVE ENTERTAINMENT CLIENTS INCLUDE:

ANALYTICS

WEBSITE SALES RECAP

SOCIAL NETWORKING RECAP

MARKETING CHANNEL RECAP

POST EVENT CUSTOMER SERVICE RESULTS

Page 10: CRM | EMAIL | INTERACTIVE TURNING YOUR CUSTOMERS INTO LOYAL FANS SPORTS TEAM CLIENTS INCLUDE: LIVE ENTERTAINMENT CLIENTS INCLUDE:

FAN INTERACTIVE SERVICES

MANAGE DATACAN-SPAM COMPLIANCEDATA COLLECTIONSWEEPSTAKESSEGMENTATION

WORKING WITH YOUR EXISTING WEBSITE TO IMPLEMENT BEST PRACTISES

ANALYSISEMAIL/WEB RESULTSPOST EVENT SURVEY RESULTSGEOGRAPHIC/DEMOGRAPHIC

PROVIDING YOU MULTIPLE REPORTSSO YOU CAN BEST UNDERSTAND YOUR CUSTOMERS AND HOW TO GET MORE OF THEM

AUXILIARY SERVICESSOCIAL MEDIA STRATEGY ONLINE AD BUY (SEM/FB)

SUPPORTING YOUR DIGITAL MARKETING EFFORTS ACROSS THE BOARD TO MAXIMIZE YOUR REACH

EMAIL DEPLOYMENTDEPLOYEMENTA/B TESTING

WORKING WITH EITHERYOUR EXISTING EMAIL SOFTWARE OR HELPING YOU TO A NEW SYSTEM.WE WORK WITH EVERYONE

EMAIL CREATIVESTRATEGYCONTENT BY TOURCREATIVEAPPROVAL BY TOUR

USING HTML AND GRAPHIC EXPERIENCETO CREATE BESTRESULTS

WE ARE A KNOWLEDGE COMPANY, NOT A SOFTWARE COMPANY