crm | email | interactive turning your customers into loyal fans sports team clients include: live...
TRANSCRIPT
CRM | EMAIL | INTERACTIVE
TURNING YOUR CUSTOMERSINTO LOYAL FANS
SPORTS TEAMCLIENTS INCLUDE:
LIVE ENTERTAINMENTCLIENTS INCLUDE:
WHERE JOE AND HIS WIFE SHOULD HAVE BEEN IF WE HAD A COMPLETE CUSTOMER PROFILE AND HAD POSITIONEDTHE FAIRMONT HOTEL VANCOUVER PACKAGE
RIGHT OFFER, RIGHT TIME, RIGHT CUSTOMER
JOE AT HIS HOME IN SEATTLE, WASHINGTON JOE BUYS HIS WIFE THE KOOZA CD ONLINE JOE BUYS GREAT SEATS TO SEE KOOZA IN VANCOUVER
ON THE DAY OF THE SHOW, JOE AND HIS WIFE DRIVE 150 MILES IN THE RAIN
SOCIAL NETWORKING
EVENT AWARENESSSELLS TICKETS
BRANDING
CONTESTSPUSH FOR WORD OF MOUTH
INCENTIVE FOR INTEREST
WEBSITEEVENT AWARENESS
SELLS TICKETSBRANDING
PRESALE/ONSALE EMAILCREATES AWARENESS
SELLS TICKETSTARGETEDBRANDING
TELESALESEXTREMELY TARGETED
SELLS TICKETSEFFICIENT
NEWSLETTER EMAILNOTIFIES FOR EVENTS
SELLS TICKETSSPONSORSHIP AVENUE
TAYLORED MERCHANDISEBRANDING
ANALYSISPREDICTIVE MODELINGTRANSACTIONAL ANALYSISBEHAVIORAL ANALYSISDEMOGRAPHIC ANALYSISGEOGRAPHIC ANALYSIS
PARTNER EMAILNOTIFIES FOR EVENTS
SELLS TICKETSBRANDING
SAMPLE VENUE VISION
CUSTOMER BUYS TICKETS
POST PURCHASE EMAILTHANK YOU FOR BUSINESS
UP-SELL HOTEL FOR OUT OF TOWNERMERCHANDISE OFFER
RSVP ON FACEBOOKPUSH FOR WORD OF MOUTH
INFO ABOUT EVENTSEE YOU SOON EMAIL2 DAYS BEFORE EVENT
INFO ABOUT EVENTUP-SELL PARKING
RESTAURANT RESERVATIONTWEET
PUSH FOR WORD OF MOUTHPRO-ACTIVE COMMUNICATION
THANK YOU EMAILTHANK YOU FOR BUSINESS UP-SELL OFFICIAL PARTNER
POST EVENT SURVEY
POST EVENT SURVEYIDENTIFY STRENGTHS/WEAKNESSES
OPEN ENDED RESPONSESLEARN ABOUT CUSTOMER INTERESTS
ANALYSISMARKETING ROI
EVENT RECAP
MULTI CHANNEL DIGITAL COMMUNICATIONS ARE NOW EVEN MORE IMPORTANT
HOW DID YOU HEAR ABOUT THE EVENT?TICKETMASTER ONLINE & PHONE BUYERS SURVEYED
(73% OF ALL CONCERT BUYERS)7,575 RESPONDENTS
07/01/2010 – 12/31/2010
YOU CONTROL 1 OUT OF THE 3 PLACES WHERE PEOPLE HEAR ABOUT YOUR EVENTS
VENUESTOUR MEDIA PARTNERS
OKLAHOMA CITY, OKFord Center
TYPICAL TOUR SCENARIO
PHOENIX, AZUS Airways Center
HOUSTON, TXToyota Center
•THE VENUES AND LOCAL MEDIA CAN GREATLY EXTEND THE TOUR’S REACH IN LOCAL MARKETS
•HOWEVER, WITHOUT A CLEAR, COMPREHENSIVE STRATEGY, THESE COMMUNICATIONS ARE OFTEN:
•UNDERUTILIZED – nothing sent on behalf of the tour at all
•UNTIMELY – not sent at a time to properly capitalize on pre-sales and other offers
•INCONSISTENT – not in line with the look and message cultivated in other mediums
•INEFFICIENT – lacking expertise in best practices to maximize results
•WHY NOT CREATE A MEDIA KIT WITH EMAIL TEMPLATES, ASSETS, ETC. THAT ARE CUSTOMIZED FOR A SPECIFIC PARTNERS’ NEEDS?
GIVEN THE ONGOING SHIFT IN MEDIA, EMAIL MARKETING SHOULD BE HELD TO THE STANDARDS OF TRADITIONAL MEDIA:
SIMILAR TO THE DEVELOPMENT OF TV SPOTS, RADIO SPOTS, PRINT ADS, ETC...
…WHY NOT TRACK THE NUMBER OF EMAILS SENT WITH CORRESPONDING OPEN RATES, CLICK RATES AND SALES?
SIMILAR TO THE TRACKING OF TELEVISION AND RADIO SPOTS WITH A NOTARIZED AFFIDAVIT OF PERFORMANCE…
…WHY NOT USE EXPERTS TO DESIGN TURNKEY EMAIL TEMPLATES AND ASSETS FOR THE MEDIA KIT?
EMAIL VS TRADITIONAL MEDIA
EXPERTISE MATTERS
Fan Interactive’s Design Venues’ Designs
CURRENT CLIENTS EARN $11 OF TRACKABLE REVENUE FOR EACH $1 SPENT WITH FAN INTERACTIVE
CLIENTS’ EMAILS HAVE EXPERIENCED A 20% INCREASE IN CLICK RATES WITH FAN INTERACTIVE’S DESIGN
CIRQUE DU SOLEIL IS A VISUALLY STUNNING SHOW…WHY NOT ENSURE PARTNER’S EMAIL TEMPLATES AND ASSETS REFLECT THIS?
ANALYTICS
DEMOGRAPHIC RECAP GEOGRAPHIC RECAPSEGMENTATION RECAP
EMAIL RESULTS
ANALYTICS
WEBSITE SALES RECAP
SOCIAL NETWORKING RECAP
MARKETING CHANNEL RECAP
POST EVENT CUSTOMER SERVICE RESULTS
FAN INTERACTIVE SERVICES
MANAGE DATACAN-SPAM COMPLIANCEDATA COLLECTIONSWEEPSTAKESSEGMENTATION
WORKING WITH YOUR EXISTING WEBSITE TO IMPLEMENT BEST PRACTISES
ANALYSISEMAIL/WEB RESULTSPOST EVENT SURVEY RESULTSGEOGRAPHIC/DEMOGRAPHIC
PROVIDING YOU MULTIPLE REPORTSSO YOU CAN BEST UNDERSTAND YOUR CUSTOMERS AND HOW TO GET MORE OF THEM
AUXILIARY SERVICESSOCIAL MEDIA STRATEGY ONLINE AD BUY (SEM/FB)
SUPPORTING YOUR DIGITAL MARKETING EFFORTS ACROSS THE BOARD TO MAXIMIZE YOUR REACH
EMAIL DEPLOYMENTDEPLOYEMENTA/B TESTING
WORKING WITH EITHERYOUR EXISTING EMAIL SOFTWARE OR HELPING YOU TO A NEW SYSTEM.WE WORK WITH EVERYONE
EMAIL CREATIVESTRATEGYCONTENT BY TOURCREATIVEAPPROVAL BY TOUR
USING HTML AND GRAPHIC EXPERIENCETO CREATE BESTRESULTS
WE ARE A KNOWLEDGE COMPANY, NOT A SOFTWARE COMPANY