"how to reshape your online presence with instagram" by juliusz barwik from museum of...
TRANSCRIPT
How To reshape your online presence with Instagram
Juliusz BarwikMuseum of Warsaw
@We Are Museums 2014
What is it?
What is it?“Online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services”
What is it?“Online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services”
A bit of historyCreated in 2010, 1 mln users (2010/12);
What is it?“Online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services”
A bit of historyCreated in 2010, 1 mln users (2010/12);2011 – 20 mln users (2011/09);
What is it?“Online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services”
A bit of historyCreated in 2010, 1 mln users (2010/12);2011 – 20 mln users (2011/09);2012 – Android, Blackberry, Symbian apps launched; ac-quisition by Facebook (1 bln $);
What is it?“Online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services”
A bit of historyCreated in 2010, 1 mln users (2010/12);2011 – 20 mln users (2011/09);2012 – Android, Blackberry, Symbian apps launched; ac-quisition by Facebook (1 bln $);2013 – 100 mln users (2013/02); video sharing introduced;
What is it?“Online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services”
A bit of historyCreated in 2010, 1 mln users (2010/12);2011 – 20 mln users (2011/09);2012 – Android, Blackberry, Symbian apps launched; ac-quisition by Facebook (1 bln $);2013 – 100 mln users (2013/02); video sharing introduced; 2014 – 200+ mln users
Getting started
- choosing your username
Getting started
- choosing your username
- choosing your hashtag(s)
Getting started
- choosing your username
- choosing your hashtag(s)
- choosing your equipement
Getting started
- choosing your username
- choosing your hashtag(s)
- choosing your equipement
- choosing your (access) strategy
Access strategy
- many profiles -> many editors
- many profiles -> one editor
- one profile -> many editors (same time)
- one profile -> different editors for periods of time
- one profile -> one editor
Hashtags
- basic rules
Hashtags
- basic rules
- never forget them
Hashtags
- basic rules
- never forget them
- choose wisely
Hashtags
- basic rules
- never forget them
- choose wisely
- observe your audience and find common interests with them
Hashtags
- basic rules
- never forget them
- choose wisely
- observe your audience and find common interests with them
- join group(s) (ex. #igersPoland)
Promote your profile
- sharing thru social platforms
Promote your profile
- sharing thru social platforms
- promote own hashtags in your location
Promote your profile
- sharing thru social platforms
- promote own hashtags in your location
- adding your profile's adress everywhere
Promote your profile
- sharing thru social platforms
- promote own hashtags in your location
- adding your profile's adress everywhere
- join global actions (#throwbackthursday)
Tips & Tricks
- http://iconosquare.com/
Tips & Tricks
- http://iconosquare.com/
- http://instagramers.com/
Tips & Tricks
- http://iconosquare.com/
- http://instagramers.com/
- Adobe Photoshop :)
www.instagram.com/muzeumwarszawy#muzeumwarszawy