how to reduce bounce rate in email marketing
TRANSCRIPT
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HOW TO REDUCE BOUNCE RATE IN EMAIL MARKETING
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INTRODUCTION
Despite the rise in the popularity of social media with regards to e-Commerce,
email marketing is still one of the most powerful and simple marketing tools to
drive more sales in the business.
A high bounce rate is bad news for any email marketing campaign. Even the
best email campaign won't be a success if your bounce rates are high.
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BENCHMARKS AND REPORTING
Good practice: Benchmark the deliverability rates and bounce rates
Things to be checked: the numbers of email sent the total numbers of email delivered the bounces email unsubscribe requests and complaints
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IS YOUR LIST HYGIENE GOOD?
Good practice: Clean your email list with email validation tools high bounce rate has a direct relationship with the number of invalid email
addresses verify whether the mailbox exists or not
Perform multiple check:email syntax, MX record, MX server connection, email greylisting, free and disposable filter, suppressed or role email checker, duplicate remover
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VALIDATE EMAIL IN REAL TIME
Good practice: Validate during sign up instantly identifies whether an email address is valid and deliverable ensure you capture a working address which increase the data quality
Good practice: Opt-in or double opt-in process send new signups a confirmation email ensure high deliverability rate
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EMAIL SUBJECT, CONTENT AND FORMATTING
Good practice: Interesting subject line and content
choose informative subject headline
make your content relevant and concise
try responsive design to display nicely in devices of all sizes
have a simple unsubscribe link at bottom of the email
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BONUS TIPS
Create a small campaign just to target those who haven’t open your email in
the past 6 months
If they are no longer interested in receiving your newsletter, don’t hesitate to
unsubscribe them
Building better relationships and maintaining a healthy list is vital to preserve
your sender’s reputation