How to reach your audience through social media
Brian Reuwee, MBAAccount ExecutiveDrake & Company
Brian Reuwee - Drake & Company 2February 27, 2009
Who will read your stuff?
Brian Reuwee - Drake & Company 3February 27, 2009
Reaching your audience
Brian Reuwee - Drake & Company 4February 27, 2009
Alpha Zeta’s social network
Brian Reuwee - Drake & Company 5February 27, 2009
Too much information Not enough knowledge
Brian Reuwee - Drake & Company 6February 27, 2009
How do you find knowledge?
Print Online Friends
Brian Reuwee - Drake & Company 7February 27, 2009
Macro vs. Micro
Mass media = push Social media = pull
Brian Reuwee - Drake & Company 8February 27, 2009
Gatekeepers
Brian Reuwee - Drake & Company 9February 27, 2009
Borders to knowledge?
Brian Reuwee - Drake & Company 10February 27, 2009
Expanding your reach
Search for new social media technologies Determine if technology is useful
Where is your audience currently? Measure (adoption rate, users, followers, etc.)
Utilize effective: look for ways to tie together many social technologies (FriendFeed, Plaxo, Ping.fm, Splitweet, etc.)
Discard ineffective
Brian Reuwee - Drake & Company 11February 27, 2009
What should I use?
Social Networks: engagement, personalization Blogs: Comments, responses Microblogs: Action RSS Feeds: info sharing, credibility, loyalty Social bookmarking: info sharing, credibility, loyalty Video: engagement, buy-in, viral video Wiki: collaboration between members, readers,
employees, audience Photosharing: engagement, personalization, buy-in
Brian Reuwee - Drake & Company 12February 27, 2009
What social media am I using? Primary
Facebook Blogger Twitter Picasa Ping.fm Del.icio.us StumbleUpon
Secondary LinkedIn YouTube Plaxo MySpace Splitweet Tweetie iGoogle (other
Google tools)
Brian Reuwee - Drake & Company 13February 27, 2009
Final thoughts
Social Media helps knowledge reach a targeted, yet global, audience
Relevant content >> engagement Go where your audience is at (discard
unused technologies) Develop a personality online (don’t be
just a brand or journalist – be you).
Brian Reuwee - Drake & Company 14February 27, 2009
Resources
Here Comes Everybody – Clay Shirkey Groundswell – Charlene Li, Josh Bernoff http://www.interactiveinsightsgroup.com/b
log1/ultimate-how-to-grow-your-social-media-network/
http://www.journalism-is-dead.com/ AgWired.com (Chuck Zimmerman) AgJobNetwork (Mark Jewell)