how to quadruple revenue using existing traffic

How to Quadruple Revenue Using Existing

Traffic

Mike Allen, Chief Executive Shopper, Shopping-BargainsMike Allen, Chief Executive Shopper, Shopping-BargainsTim Ash, CEO, SiteTunersTim Ash, CEO, SiteTuners

Jennifer Myers Ward, CEO, ebove & beyondJennifer Myers Ward, CEO, ebove & beyond

Tim Kerber, CEO, MemberGate Solutions (Moderator)Tim Kerber, CEO, MemberGate Solutions (Moderator)

Increase Conversion

Tips for Increasing Converting

Visitors into Customers

Jennifer Ward

www.eboveandbeyond.com

Increase Conversion

Don’t force commitment: Let your buyers ‘buy’ as a guest

Don’t Keep Secrets: Make your return policy and your shipping charge easy to find

Test, test, test….and test again!

Clear Costly Clutter

Keep it simple: Don’t cram everything you sell into the ‘store window’

Show Them The Way: Navigation is a roadmap, not a puzzle

A Quick Read: Present content in outline format not as an essay

Make More Money

Don’t Ignore Them: Keep in touch with your buyers

What Else do They Need: Leverage cross sell and upsell opportunities based on purchase

Have a Strong Offer: Give them something they can’t get anywhere else

7 Ways to Make More Money7 Ways to Make More Moneybyby

Mike Allen, Chief Executive Shopper, Shopping-BargainsMike Allen, Chief Executive Shopper, Shopping-Bargainswithwith

Tim Kerber, CEO, MemberGate Solutions (Moderator)Tim Kerber, CEO, MemberGate Solutions (Moderator)Tim Ash, CEO, SiteTunersTim Ash, CEO, SiteTuners

Jennifer Myers Ward, CEO, ebove & beyondJennifer Myers Ward, CEO, ebove & beyond

1. Be the expert2. Leverage your advantage3. Provide better content4. Help people decide5. Increase touch points6. Build lasting relationships7. Monitor behavior (analytics)

7 Ways to Make More Money

• Become an authority on the subject• Embrace the tough questions• Find solutions• Empower people• Establish trust

1. Be the Expert

• Build partner relationships• Vendors & sellers• Bloggers• Thought-leaders

• Offer something exclusive• Data/wisdom/analysis• Coupons• Access• You!

2. Leverage Your Advantage

• Be unique• For your readers, not search engines• (SEs tend to reward originality though)

• Give something away• Provide real answers• Drop the sales pitch• Demonstrate trust

3. Provide Better Content

• Honest comparisons• Reviews & ratings• Quality imagery – photos, videos• Provide details (for the readers among us)• Gently lead -- don’t force down the buying

path

4. Help People Decide

• Social media• Email newsletters• Phone• Live chat• Blog

5. Increase Touch Points

• Customer service is critical• Admit mistakes• Correct them• Over-deliver and amaze

• Say thank you• Help your users succeed• Upsell opportunities abound!

6. Build Lasting Relationships

• Survey your users• Contact mega-users directly if possible• Review analytics• “Bounce rate”• “Time on site”• “Page views”• “New” vs. “returning” visitors

7. Monitor Behavior (Analytics)

• Focus on goals• Repeat these 7 steps• Monitor conversion rates & user sentiment

• Seek advice from others• Periodic usability review• Hire consultant(s)

• Make adjustments as necessary• Retool• Improve continually

Continual Innovation is Key

1. Be the expert2. Leverage your advantage3. Provide better content4. Help people decide5. Increase touch points6. Build lasting relationships7. Monitor behavior (analytics)

7 Ways to Make More Money

Before

Copyright © 2011, SiteTuners.com - All Rights Reserved. Company Confidential – Do Not Redistribute Without Written Authorization.Copyright © 2012, SiteTuners.com - All Rights Reserved.

After

+ 51%

+ $48,000,000


Q&A and Contact Info

[email protected] (619) 990-9062 mobile(619) 223-8020 work PSTtwitter @tim_ashwww.linkedin.com/in/timashfacebook.com/tim.ash1skype tim_ash1

how to quadruple revenue using existing traffic

Business

money dont

revenues tim ash ceo

tim kerber

shoppingbargains tim

increase touch points

dont cram

guest dont

better content help