how to promote x online . . . x = business, product, service even yourself
DESCRIPTION
If you have an idea, a business, a product, a website and you would like to promote it online - here is your start up guide to take you from zero to hero with just an investment of patience and time !TRANSCRIPT
Promoting X* with Online Marketing
on a Zero Dollar Budget
by
Clodagh S.HigginsBusiness & Online Strategist
*X can = a business, a product, service, idea, production, even yourself !
Business & Online Strategist
Get Focused Consulting We connect you and your organisation with the people you want to reach, online!Background:Worked in and consulted to over 25 companies in Information Technology,Consumer Electronics, Retailing, Training, Non-for-Profit.
Online for over 13 years
• Contacting me . . . .• Email - [email protected]• Skype - clodaghshiggins• Twitter - @clodaghhiggins• Linkedin - http://au.linkedin.com/in/clodaghhiggins
• Phone - 0416 817 473• No Voicemail
So what is Social Media and why should I care?
Social Media is an “umbrella term that defines the various activities that integrate technology,Social interaction and the construction of words,Pictures, videos and audio”*
*according to wikipedia
2/3’s of the global internet population visit
social platforms
why you should care is because . . .
Visiting social sites is now the 4th most popularonline activity – ahead of personal email.
Social Media is like Word of Mouth – except on Steroids - word spreads to many people – very quickly
This simple premise is to create two – way communication between you, your company, your existing clients and your potential clients.
Step 1 - Open a free account with http://www.wordpress.com and create a blog.
Step 2 - Choose a theme. Create description of the blog, bio & call to action pages.
Step 3 - Record a commercial for your blog and load to youtube - link to blog.
Step 4 - Open Twitter account, link to blog and tweet.
Step 5 - Open Facebook Account & Create a page - link to your blog.
Step 6 - Prepare weekly Social Media Activity Calendar.
6 Steps to Promoting online . . .
What would be the ideal outcome you would like to achieve as a direct result of implementing your social media strategy?
Write these down . . . 2 - 3 maximum
Examples could be - increase traffic to my website - increase online sales . . .
Objectives . . .
Why is Google important for your online marketing efforts to be successful?
65% of Australians who search online go to google when they want more information about products and services
Make it easy for those people to find your business online.
The Good, the Bad . . . and the Ugly !
The last thing you write could be the first thing somebody reads !
Hey Hey back on the TV . . . Twitter.
Remember . . . Context especially Sarcasim.
Google’s Mission . . . . . . . . Is to organise the world’s information and make it universally accessible and useful.
Is your website and search strategy:-
1. Accessible? 2. Valuable? 3. Well Organised?
What is SEO ? Search Engine Optimisation
This is the process of improving ranking in search engine results for your website by ensuring all the keywords that are being searched for by people are appearing on your site and helping your business to be found more easily.
Mostly people type in problems and you have the solution.
For example Customer “professional plumber north shore”
Business “we provide quick repairs to your taps on the north shore with a smile”
What is a blog?A blog is a website in which items are posted on
a regular basis and displayed in reverse chronological order. The term blog is a shortened form of weblog.
So I need to email my blog out to my database, right?
No Share by using RSS feeds
RSS feeder (Really simple syndication) – this is a family of web based feed formats that are used to publish frequently updated works such as video, news, blog entries and audio podcasts.
A great blog in Action
Interesting information,
company insight
1st on Google Search results (for their company name) working on higher ranking for general related searches Profiling different channels
A blog with latest news
utilising different
mediums (e.g. video)
Create a free blog • Go to http://wordpress.com/ and click on
sign up now button
Next Action
Choose a theme write a post and upload a photo Create a statement about what the blog is aboutDo a search for blogs in your industry http://blogsearch.google.com/Implement what you like about them and what you
could do better.
What is YouTube?http://www.youtube.com
YouTube is a video sharing website on which users can upload and share videos
It is now the largest search engine in the world meaning now people go to you tube to see videos about things they are looking for instead of reading text.
YouTube
It’s like having your own tv station for your business
Over 100,000,000 videos watched on YouTube every day !
My Business TV
Example for Personal Trainers . . . Create your own video
Get on the front page of Google !
Next Action
Open a free google account and create your own You Tube Channel for your business.
Video a short 1 min introduction about you, your business or your products and upload to youtube account then your wordpress blog.
What is Linkedin?
Linkedin is the world’s largest professional network with over 65 million members and growing rapidly.
http://www.linkedin.com
Next Action
Create a LinkedIn Account for yourselfLink your profile to your blog.Then go to the Questions section and answer
some of the queries that are there which relate to your business.
What is Twitter? http://www.twitter.com
• Twitter is a free social networking and micro-blogging service that allows users to send/upload messages known as ‘tweets’ – text-based posts only allowing 140 characters to be displayed on a profile.
Café Doubles Clientele & increases Profits within months with Twitter
Using WifiTwitter EliteTweet UpsOnline ordering
Next Action
Open a Twitter accountFind out whole the major twitter players are in
your industry and follow themTweet your blog posts
What is Facebook?http://www.facebook.com
. . is a free social networking website launched in 2004 and today has more than 500 million active users. Individuals or businesses can create a profile and join networks that are organised by city, workplace or educational institutions and then they can start adding friends and send messages.
12,000 fans (now likes) in 2 monthsResulting in double online sales
Mocks created a Facebook page to promote their product online
Action
Open a Facebook Account and create a page for your business.
Connect your twitter account and blog to this page and share content via www.twitterfeed.com
Ask questions
Rule #1 – Listen Action - Set up Google alerts –
www.google.com/alerts Tweet Deck – create searches and listsSocial Mentions – were are your tribes?RSS Subscriptions (in Google Reader)
Basic Rules of an effective Social Media Strategy
Rule # 2 – EngageAction - Answer Questions on LinkedinPost valuable comments on relevant blogsAsk questions on your blog Search for conversations about your industry on
TwitterLook at competitors videos on You Tube
Basic Rules of an effective Social Media Strategy
Rule # 3 – MeasureAction - Set up Google Analytics on your websiteAnalyse Sentiment – www.socialmention.comReturn on Influence NOT Return on InvestmentRe-Tweets – What topics are hotConversions – They should be going up!
Basic Rules of an effective Social Media Strategy
How to maintain the momentum? Create a Social Media Activity
Calendar1. Commit weekly resources of time and budget.
2. Understand that social media activity will have an impact on business results.
3. Regularly generate content using blogs, Twitter, Face book or other social platforms.
4. Don’t try to do use every platform, instead focusing time and resources on the social media channels that drive the best results for their business.
5. Use social media to drive participation in offline events.
6. Set clear expectations for customers regarding frequency and types of social media interactions their company is willing to provide.
7. Leverage social media to position their company as an industry expert.
8. Provide clear calls-to-action and opportunities to generate leads.
9. Use information and data from social media to drive overall business strategy.
10. Balance paid and organic search engine traffic.
Have the knowledge, time and resources to do this yourself? Great !
If not . . .Hire or outsource a specialist and get your Online
Social Media Strategy happening today!
Social Media is a journey, not a destination, enjoy what becomes of your participation.
Special Thank you to . . . Hubspot
SlideshareGoogleEd Dale
For making this presentation possible
