how to present a webinar - american library...
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How to Present a Webinar
Keri Cascio Director of Innovative Technologies and Library Resource Management
Linda Hall Library of Science, Engineering & Technology
[email protected] @keribrary
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Hosted by ALCTS, the Association for Library Collections & Technical Services
Agenda
• What to cover
• How to present it
• Keeping them interested
• The good and the bad
• Wrap-up
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Why webinars?
• Useful topics that can be implemented immediately
• Stretch travel and training dollars
– Many free webinar options out there
• Can attend during work or watch recording after hours
• Group interactions while watching or after
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Hosted by ALCTS, the Association for Library Collections & Technical Services
What to cover
• Choose learning objectives for your attendees
– Action oriented
– Measurable
– Learner focused
• Focus on the student
– What’s their “pain”?
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Scope of content
• Focus on meaningful content
• Select something timely
• Know when to leave something out
• Find your focus point
– Too basic for some, too advanced for others
• Respect the time of the attendee
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Timing
• Create sessions that last 60 to 90 minutes
• Break into 10-15 minute segments
• Add activity, poll, etc. at end of each segment
• Use agenda to stay on time and on track
Image by Flickr user
Dave Stokes
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Slides
• Speak to the slides, don’t read them
• Plan 2 – 3 minutes per slide
• Add images or transitions
• Find out if you can share audio or videos
• Take a look at some best practices:
– http://www.garrreynolds.com/preso-tips/design/
– http://www.virtualsalt.com/powerpoint.htm
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Sample webinar topics
• Workflows – Evaluating Print Book & E-Book Patron-Driven Acquisitions – Transitioning from Cataloging to Creating Metadata
• Standards – RDA in 10 Easy Steps – Archival Materials: Using RDA with DACS
• Tools – Using Open Refine to Update, Clean up, and Link Your
Metadata to the Wider World
• Theory – Challenges with Linked Data in Libraries – Get Ready to MOOC: Why Libraries Should Care
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Image by Flickr user istolethetv
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Presenting
• Practice by yourself or with others
• Find comfortable, private location
• Close other software
• Move around
• Modulate your voice
• Smile!
• Use your mute button
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Know your software
• Headset or phone?
• Screen sharing
• Video camera
• Polls
• Chat options
• Question and answer
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Keep them interested
• “Sell the sizzle”
– Why are they really there?
• Personal anecdotes
– Share your real-world experience
• Activities and polls
– Break up the session
• Twitter hashtags
– Keep the conversation going
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Quotes
“I like the fact that I can work on certain kinds of other things simultaneously and still learn something.”
“I love the fact that I don't have to travel and can view webinars at home or work. This overcomes all I don't like about webinars.”
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Audience wants
• Real time surveys
• Answer questions in real time
• Leave with pros and cons of a topic
• Hashtags for social media discussions
• Copies of slides (preferably before webinar)
• Chat transcripts
• Allows for multitasking
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Hosted by ALCTS, the Association for Library Collections & Technical Services
Quotes
“I'm not a fan, but I may just have attended really boring ones.”
“Gimme a link to your portfolio or credentials and say 1-2 sentences. I don't want to listen to a webinar about the *person*.”
“My RDA-specific webinar peeve is wasting time on history. Don't try to sell the change; just detail it.”
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Audience pet peeves
• Too long on housekeeping
• Too much time on presenter bio(s)
• Too much time on introduction and/or history of topic
• Presenting something old as something new
• Being sold a product
• Hard to concentrate or focus
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Resources
• Teach Beyond Your Reach by Robin Neidorf (Information Today: 2006)
• 6 Things You Should Never Do in a Webinar: http://blogs.adobe.com/adobeconnect/2013/11/6-things-you-should-never-do-in-a-webinar.html
• T is for Training: http://tisfortraining.wordpress.com/ (episode 129) or follow @tisfortraining
• Giving Your First Conference Presentation: https://webconference.syr.edu/p1rg7lrt1va/
• ALCTS webinars on YouTube: http://www.youtube.com/user/alctsce/
• American Libraries Live: http://americanlibrarieslive.org/
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Wrap-up
• Focus on your topic
• Create an outline
• Practice, practice, practice
• Be authentic
• ALCTS Webinars
– Contact current Continuing Education Chair, Felicity Dykas [email protected]
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Smile
Pause
Breathe
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Keri Cascio
@keribrary
Questions?