how to pitch mobile technologies: lessons from razorfish's tom cramer
DESCRIPTION
New sensors. More intelligent apps. Mobile-connected smart objects. Wearables. LTE. Augmented reality. Multi-platform development tools. Precision indoor location sensing. Ultra HD. Flexible screens. The list of anticipated future mobile technologies goes on and on. On April 23, NYC Media Lab and Razorfish presented an evening of demos and discussion on Mobile Futures to learn what’s on the verge of commercialization, what’s still in the lab, and what advances will change the nature of media and communications in the future. Read our takeaways at https://medium.com/@nycmedialab/524d50740b79.TRANSCRIPT
Hello. Tom Cramer
Mobile Practice Lead, Razorfish @tecramer
2
Why we exist
Here for tomorrow How we do what we do
Brand New Thinking
What we create
Transformational work
3
7 3000 Major hubs
USA
England Germany
India China
Australia South America
#‘‘‘‘ ‚#‘ #‘‘‘‘ #‘‘‘‘
‚#‘ #‘‘‘‘
Offshoring
Costa Rica Columbia
China Mauritius
India
Partners
Argentina Ukraine Belarus Bulgaria
Guatemala Vietnam
Employees
Brand Building Data Services
Experience Design Media
Retail & Commerce Strategic Consulting
Technology Platforms
4 Mobile mobile mobile…
How do you pitch mobile technologies to an agency/client?
5
Help us help you.
6
Things to consider when pitching your product
1 Be honest and
straight-forward
2 Solve a real
problem
3 Tell your
story
4 Be a patient
partner
7
Be honest and straight-forward 1.
§ No buzzwords § Use plenty of examples and metaphors § No B.S.
8
Solve a real problem 2.
§ Explain why our clients should invest § Why will they be better off § What will they only learn or achieve through you
9
Tell your story 3.
§ Position your company and your offering § Know your competition § Show focus (you can’t be all things)
10
Be a patient partner 4.
§ Our sell-in cycle can be long § Show diligence with follow-up § Make it easy to put you forward
11
One more thing
12
Show your enthusiasm!
