pitch deck happy tom special for sct#47 kiev 18.12.2014
TRANSCRIPT
Delivering happiness to your pet
Sergey Shukaylo special for SCT#47 in Kiev 18.12.2014
VISION
• Smart e-commerce platform;
• Best solutions for pets;
• Subscription business model.
THE PROBLEM
THE PROBLEM
THE PROBLEM
TARGET AUDIENCE
Pet owners (aged 25-55), disposable income, without children or empty nesters.
OUR SOLUTION
• Personalize product assortment: Goods & Services
• Convenience, time & cost efficiency versus traditional e-commerce
Describe your pet
Choose a subscription
Order processing
Delivery Renewal &
modification
MARKET OPPORTUNITY
Over 150 mln. people have a pet (dog, cat).
20% purchase nature or organic goods & service.
Other
Global
Market
60%
30 mln. customers & $5 bln.
US
Market
40%
COMPETITIVE ADVANTAGE
ComparisonHappy
TomBarkBox PetBox Petbrosia
JustRigth
by Purina
Goods Subscription + + + + +
Fun Box + + +
Healthy Box & Diet + + +
Nature and organic +Services Subscription +Customer LTV >2ᵡ = 1ᵡ = 1ᵡ = 1ᵡ = 1ᵡ
BUSINESS MODEL
• food, treats, toys, … Goods
• vet advice, insurance, … Service
• special care, … Premium
• Subscription fee depends of product assortment
• Average bill in US - $60/mon.
MARKETING
We will find first customers using Affiliate Programs and Social
Premium Subscription
Pet owners (Dogs/Cats)
Goods subscription
Service subscription
Retention
For retention customers we developing our platform to create community (p2p connections, events, analytics, big data, etc.)
Social Media & Blogs Emails Affiliate with Search Site/Landing
Shelters Pet Clubs Grooming
MILESTONES
2015
Today
Aug Sep Oct Nov Dec Jan Feb
First 25 customers in UKR
100 customers in UKR
200 customers in UKR
MVP №2 for US market
Partnership with Shelters, Pet Clubs, Grooming, Insurance company, etc.
1k customers
Landing Page
Partnership with pet food suppliers
3 new members join the team
Closed pre-seed round $43k
2-nd WEB release for US
Raising seed $500k for scale business in US
2014
MVP №1
TEAM
Victor
Karina Anton Kate
Sergey
Jairo
Business Development
Founders
Product Development Sales & Marketing in US
Low risk. High returns.
INVESTING
$43k from
Biz Dev &
Raising seed
round in
PAST PRESENT EXITS
eBay, Amazon,
Petsmart, Petco,
Petflow, Mars,
Nestle, etc.
Acceleration program
