how to optimize the most important pages on your site
DESCRIPTION
We all know that your home page is usually the most visited page on your website, but some people are unaware of how many people are visiting your About Us page. Are you missing opportunities by not thinking strategically about your About Us page? Most websites also have a Contact Us page, is yours as effective as it can be? In this webinar we'll discuss the three most visited pages on your website: your homepage, about us page, and contact us page and how to best optimize them for usability, conversions, and building relationships. You can view a full recording of this webinar here: http://www.hallme.com/webinars/how-to-optimize-the-most-important-pages-on-your-site-229.phpTRANSCRIPT
- How to Optimize theMost Important Pages on Your Site
- Who we are Hall Internet Marketing www.hallme.com 13 Years in Business Twitter @Hall_Web
- Dave MacElhineyHall Internet MarketingDirector of Client [email protected]@davemacportland
- About YouYou have a website and want to improvenavigationYou want to make the best use out of the pageswith the heaviest trafficYou want your website to work better for itsvisitors
- What Well DiscussWhich pages you should pay attention tomostHow to optimize the popular pages on your siteHow these changes effect a research-orientedsite visitor
- Got Questions? Use GoToWebinar Ask a Question Twitter with @hall_web Email [email protected]
- The Most Important Pages?
- Home PageAbout UsContact Us
- Some Stats 98% - The Home page was first, second or third most visited page on the website 86% - The Home page was the #1 most visited page on the website 58% - The About Us page was in the top 10 most visited pages 68% - The Contact Us page was in the top 10 most visited pages
- Know your audience What do they need? What are their pain points? What do they care about? What do they like?
- 3 Types of Users Researchers Buyers Current Customers
- Home Page
- Home Page Uses Navigation Filtering Converting
- Home Page Elements Dont overwhelm Organize Simplify User priorities
- FOR EXAMPLECustomerPurchaserResearcher
- FOR EXAMPLECustomerPurchaserResearcher
- FOR EXAMPLEPurchaserCustomerResearcher
- About Us Page
- About Us Uses Your Calling Card Who You Are Can I Trust This Company? Show Some Personality/Culture
- About Us Elements Company history how long have you been around? Company description/mission? what do you do? Who do you work with? Who are the people?
- Some Personality/Culture
- Even if you are afraid of Zombies!
- Contact Us
- Contact Us Uses How do I get there? Who should I talk to? - For sales, customer service, billing, etc. I want more information Do they service my area?
- Contact Us Make itEasy contact form Short Individual contact information A map/simple driving directions Hours of operation
- Contact Us Make itEasy media contact information Social Instant message contact information Service area
- FOR EXAMPLE
- FOR EXAMPLE
- FOR EXAMPLE
- Wait! Dont Forget Local Search!
- More Than 1 Location? List each physical location Corresponding Telephone Number Secure Google, Yahoo Bing Profi
- Bonus Round!!!!
- Oops! 404 Pages Typed in wrong URL Old bookmarked link or search engine link Broken internal link Be user friendly, be nice!
- Oops! 404 Pages Link to a site map/home page Search site option Navigate to important Be helpful
- Set up Custom 404 Page
- Set up Custom 404 Page
- Set up Custom 404 Page
- Lets Recap
- 4 Most Impo rtant Pages Home Page About Us Contact Us 404 Redirects
- Know the Users Be Honest and Open Be Helpful Show Some Personality
- Questions?
- Learn MoreTwitter: @hall_web @davemacportland Blog http://www.hallme.com/blog/ Webinars http://www.hallme.com/webinars 9/18 - Getting Found and Optimizing for Local Search 10/2 What are Businesses Supposed to do with Google + Archived webinars - http://www.hallme.com/archived- [email protected] Download our free eBook: http://bit.ly/hall-ebook
- Thanks! Fine Print: All images fall under CC licenses. Thank you to the owners- you rock!