How to Optimize theMost Important Pages on Your Site

Who we are Hall Internet Marketing www.hallme.com 13 Years in Business Twitter @Hall_Web

Dave MacElhineyHall Internet MarketingDirector of Client ServicesDave@hallme.com@davemacportland

About YouYou have a website and want to improvenavigationYou want to make the best use out of the pageswith the heaviest trafficYou want your website to work better for itsvisitors

What Well DiscussWhich pages you should pay attention tomostHow to optimize the popular pages on your siteHow these changes effect a research-orientedsite visitor

Got Questions? Use GoToWebinar Ask a Question Twitter with @hall_web Email dave@hallme.com

The Most Important Pages?

Home PageAbout UsContact Us

Some Stats 98% - The Home page was first, second or third most visited page on the website 86% - The Home page was the #1 most visited page on the website 58% - The About Us page was in the top 10 most visited pages 68% - The Contact Us page was in the top 10 most visited pages

Know your audience What do they need? What are their pain points? What do they care about? What do they like?

3 Types of Users Researchers Buyers Current Customers

Home Page

Home Page Uses Navigation Filtering Converting

Home Page Elements Dont overwhelm Organize Simplify User priorities

FOR EXAMPLECustomerPurchaserResearcher

FOR EXAMPLECustomerPurchaserResearcher

FOR EXAMPLEPurchaserCustomerResearcher

About Us Page

About Us Uses Your Calling Card Who You Are Can I Trust This Company? Show Some Personality/Culture

About Us Elements Company history how long have you been around? Company description/mission? what do you do? Who do you work with? Who are the people?

Some Personality/Culture

Even if you are afraid of Zombies!

Contact Us

Contact Us Uses How do I get there? Who should I talk to? - For sales, customer service, billing, etc. I want more information Do they service my area?

Contact Us Make itEasy contact form Short Individual contact information A map/simple driving directions Hours of operation

Contact Us Make itEasy media contact information Social Instant message contact information Service area

FOR EXAMPLE

FOR EXAMPLE

FOR EXAMPLE

Wait! Dont Forget Local Search!

More Than 1 Location? List each physical location Corresponding Telephone Number Secure Google, Yahoo Bing Profi

Bonus Round!!!!

Oops! 404 Pages Typed in wrong URL Old bookmarked link or search engine link Broken internal link Be user friendly, be nice!

Oops! 404 Pages Link to a site map/home page Search site option Navigate to important Be helpful

Set up Custom 404 Page

Set up Custom 404 Page

Set up Custom 404 Page

Lets Recap

4 Most Impo rtant Pages Home Page About Us Contact Us 404 Redirects

Know the Users Be Honest and Open Be Helpful Show Some Personality

Questions?

Learn MoreTwitter: @hall_web @davemacportland Blog http://www.hallme.com/blog/ Webinars http://www.hallme.com/webinars 9/18 - Getting Found and Optimizing for Local Search 10/2 What are Businesses Supposed to do with Google + Archived webinars - http://www.hallme.com/archived- webinarsdave@hallme.com Download our free eBook: http://bit.ly/hall-ebook

Thanks! Fine Print: All images fall under CC licenses. Thank you to the owners- you rock!