Alvaro Fernandez September 24th, 2013

SharpBrains.com

Sponsors

Partners

① Lifelong neurogenesis and neuroplasticity

② 2010 NIH evidence review

③ Digital innovation

What’s New Since 2009

The future is already here Self-administered annual brain health check-up Biometrics-aided med i ta tion Web-based brain train ing to become safer drivers iPad-based cog ni tive screen ings Cog ni tive base line tests via a mobile device MS: online cog ni tive + drug-based ther apy cCBT for insom nia and depres sion First brain-based bio marker to pre dict depres sion treat

ment responses Lumos Labs and/or Neu roSky will file for an IPO Edu ca tional brain fitness campaign by insurer

Source: The Digital Brain Health Market 2012-2020

New mindset and new toolkit

Content transfer

Personality

Heart health

Reactive, invasive

DSM-5

Health

Brain Health

Mental Health

Brain Fitness

Education

Leadership

Solving the Brain Fitness Puzzle

Source: The SharpBrains Guide to Brain Fitness (second edition)

Ch 1. Start with the Brain in Mind

5,000,000

Remember this list

CANDY SOUR

SUGAR TASTY HONEY

CHOCOLATE EAT

CAKE

Which words were on the list?

BITTER CAKE

HAMBURGER FLOUR SWEET

PUMPKINNEWSPAPER

BAT

Ch 2. Be a coach, not a patient

What is Brain Fitness

The general state of feeling alert, in control, productive.

Having fit brain functions, as required to function in society, in our occupations, in our communities.

The life of a brain

Longer lives mean…

Brain fitness mattersImprove performance Delay

disease

Examples

AGE

PE

RF

OR

MA

NC

E

25 50 75 100

PE

RF

OR

MA

NC

E

AGE

“…we have found no ceiling for abilities such as attention, including among adults. The more training, even with normal people, the higher the results.“

- Dr. Michael Posner

Ch 3. Mens sana in corpore sano

Ch 4. You are what you eat and drink (up to a point)

What comes first?

32

Ch 5. Oh, the places you’ll go!

Which job would you choose?

Source: Maguire, Woollett, & Spiers, 2006

Ch 6. Oh, the people you’ll meet!

Ch 7. Manage Stress, Build Resilience

Ch 8. Cross-train Your Brain

Name the color of each word

Travel back to a time… when you felt a healthy exhaustion loving exchange most caring gesture most magnificent place

Source: Five Good minutes, by Jeffrey Brantley

“…meditation requires practice and dedication. It is not an easy fix… You need to match practice with need: understand the specific goals you have in mind, your schedule and lifestyle, and find something practical.”

- Dr. Andrew Newberg

Does “Brain Training” “Work”?

How To Maximize TransferTo maximize real-world value of tool…

1. Targeted neural processes support real-world activities

2. Minimum “dose” of 15 hours of training per targeted improvement

3. Addressing an individual’s bottleneck/ deficit

4. Adaptive challenge

5. Continued practice

Source: The SharpBrains Guide to Brain Fitness

Ch 9. How to be your own brain fitness coach

“Ideally, combine both physical and mental stimulation along with social interactions. Why not take a good walk with friends to discuss a book?"

- Dr. Arthur Kramer

"A great start for making sense of

new brain science and taking active steps

towards smart health." —Misha Pavel, Program

Director at the National Science Foundation

"A stimulating, challenging resource, full of solid

information and practical tips for

improving brain health." –Kirkus Reviews

"On a personal note, I have to say I wish I had

read this awesome guide when I was much

younger.” –Scientific American

"...nice to see the new book,

The SharpBrains Guide to Brain Fitness, where

all of the relevant information is in one place." –

Greater Good Science Center at UC-Berkeley

Library, www.Amazon.com