how to optimise your website to capture more customer data for ecommerce
DESCRIPTION
This deck is from a webinar looking at how more customer data can be captured before a visitor leaves a website, creating the opportunity to start a dialogue and nurture more customers through to conversion.TRANSCRIPT
www.cloud-iq.com
How to optimise your website to
capture more customer data for
ecommerce
Presenter: Kath PayMarketing Director, cloud.IQ
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Our Speakers today
Kath PayMarketing Director,Cloud.IQ
@KathPay
Lotty CummingMarketing Manager,cloud.IQ
@cloudiqapps
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Turn a visit into a subscriber
Making the most of your acquisition budget
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Make it easy
Aim is to capture permission – simple!
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Want to view the recorded webinar?
Please click here
to gain access
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Get them in the door – halved their
abandonment rate
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Visibility Value Velocity
The 3 V’s of subscriber forms
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Velocity
How easy is it?/How painful is it?
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“A general “law of least effort”
applies to cognitive as well as
physical exertion. The law asserts
that if there are several ways of
achieving the same goal, people will
eventually gravitate to the least
demanding course of action.
……Laziness is built deep into our
nature”
- Daniel Kahneman, Thinking, Fast and Slow
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And nicely ask for more information!
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Call-To-Actions
The next best action
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Replaced “Buy Now” with “Add to
basket” - 17% increase
Schuh
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Value + Relevance = More Conversions
28
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Be aware the power of words
Register (seen negatively)
vs
New Customer (seen positively)
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Point them in the right direction
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Want to capture
permission to email
those who abandon
your shopping
process?
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Incentivise upon abandoning cart – 17%
uplift
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Incentivisation upon exiting shopping
cart for data capture
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Full understanding of the customer’s journey
• Traffic Source
• Device’s Used
• IP Address
• First & Last time on site
• Full user journey, Page URL’s
• Items Added
• Personal Details Captured
• Browser used
• Fields filled in
• Blur or init
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exitCapture:How it works
• Tracks a user’s site activity,
down to every single cursor
movement to calculate
exactly when they’re about
to leave your site
• Dynamically generated,
profile relevant content such
as exclusive products,
discounts, news, etc.
• 300% more email opt-ins
• 10% increase in conversion
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cartRecovery:How it works
• Use the interactive
dashboard to drill down to
specific times of day
• Analyse the number of
customers that abandon,
their cart value, email
performance metrics and
value of recovered sales
• Compare cart performance
pre and post remarketing
• Convert 20% back to
completion
www.cloud-iq.com
35 Kingsland Rd
Shoreditch
London E2 8AA
United Kingdom
T : +44 (0)845 498 9426
F : +44 (0)2077 397 742
Email : [email protected]
Get in touch for
more information