How to Pick a Magento Theme to Optimise Your

Ecommerce Store

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If you are an ecommerce business owner or Magento designer/developer, chances are you spend hours scrolling through a multitude of themes available on the web and still could not decide which one to go for as they all seem intriguing. Or maybe, you managed to pick one only to realise that it doesn’t suit your ecommerce business.

If you are an ecommerce business owner..

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Choosing the right Magento theme for your ecommerce website is as important as creating a Magento website design itself. Not only does a theme add to the visual appearance of your ecommerce store but it helps represent the brand online and communicate the message (objective of your business) to your consumers.Therefore, the theme you choose must suit the nature of your own business and its products and services.

Choosing the right Magento theme..

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Having said that, listed down are a few key points that need to be considered in order to pick a theme that ensures the overall success of your ecommerce business.

A few key points that need to be considered..

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With the ever-growing number of mobile users and an outrageous increase in internet usage for online shopping, it has become a fundamental need for ecommerce businesses to mobilise their Magento stores.Having a responsive theme for your ecommerce website will help you reach a larger number of mobile users, thus dramatically improving the conversion rates.

Is it Responsive?

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The more advanced the technology your ecommerce website leverages, the more effective your Magento store. The themes that are powered with innovative technologies like HTML5, CSS3, SASS and Bootstrap 3 are said to make the most robust Magento stores.

Making the Most of Technology

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With innovative features and functionalities being introduced every now and then to improve ecommerce performance, online marketers are certain to feel the need to upgrade their online stores.In addition, your expanding business might need you to rebuild the ecommerce store to meet the new, specific business needs and brand messages. A Magento theme that comes with the flexibility to customize itself to fulfil the ongoing demands and requirements would go well with your ecommerce.

Look for Customisation Support

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Another foremost factor to be accounted for is how compatible the chosen theme is across popular web browsers. Although themes from the most prominent Magento theme providers always come with excellent cross-browser compatibility, it would be a good idea to pay heed to how efficiently can the picked one work across different browsers.

Compatibility across Key Browsers

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Choosing from the vast range of Magento themes available on the web can be daunting initially. However, keeping the aforementioned factors in mind while choosing one can help you make the right decision for your ecommerce business.

The Bottom Line

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