how to market 5 stars app

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How to Market 5 Stars How to Market 5 Stars App App

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BugPub unlocks affordable, on-demand software testing by professional testers and ethical hackers distributed around the world. According to our research, a cost per bug detection with in-house testing is $50, with Bugpub this cost is ramped down to $15. Our proven community can address any type of testing with very scalable resource allocation from few testers to hundreds testers spread across the globe. Our platform is built with help of cutting edge tools – Jira and variety of test automation apps, so our clients and testers work in very familiar and enterprise-friendly environment.

TRANSCRIPT

Page 1: How to market 5 stars app

How to Market 5 Stars AppHow to Market 5 Stars App

Page 2: How to market 5 stars app

Over 100 languages X 50 browsers and versions X 190

countries X lots of devices…

Page 3: How to market 5 stars app

and

Page 4: How to market 5 stars app

X Integration with 3rd party

apps, APIs, sites

Page 5: How to market 5 stars app

All these things are called Compatibility

and it is your BIG Riskand it is your BIG Risk

Page 6: How to market 5 stars app

User can be tolerant to UI or usability issues

but if your app will crash on their Android device, they unlikely will come

back

Page 7: How to market 5 stars app

Your Users are not going to be happy with slow performance, lags and

unstable response

Page 8: How to market 5 stars app

…they are not cranky, they just driven be perception.

Market is too tough to be disrespectful to

perceptions

Page 9: How to market 5 stars app

If your Users will reveal a security breach in your app?

The chance to get them back is 5%. The chance

they report that problem is just 1%

Page 10: How to market 5 stars app

If your Users will reveal a security breach in your app?

The chance to get them back is 5%. The chance

they report that problem is just 1%

Page 11: How to market 5 stars app

The big delusion #1

“We can test out an app on our own. Users will

report small and specific defects”

Page 12: How to market 5 stars app

The big delusion #2

“One round of testing is enough to ship the app”

Page 13: How to market 5 stars app

The truth is your Users don’t want to be beta or alpha testers! They will rate your app according to their perceptions and instant feelings

Page 14: How to market 5 stars app

Apart from Integration, Compatibility, Security,

Performance, there is your app Functionality which

needs proper testing as well

http://bugpub.com – meet your Users with confidence