how to make your marketing matter

How To Make Your Marketing Matter

The Hump Day Coffee Break - weekly trainings for nonprofit marketers

How To Make Your Marketing Matter - with Debra Askanase

Matterness Consulting

@afine Author, Matterness, The Networked Nonprofit, Momentum Speaker, consultant, trainer

@askdebra Founder, Digital Engagement Strategist, Community Organizer 2.0.Speaker, consultant, teacherFaculty, Marlboro College Grad School

http://www.johnhaydon.com/hdcb

The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon


Matterness is a different way of working that turns passive stakeholders into active participants by making each person known, acknowledged and invested in your success.

Matterness is making others feel known, heard, valued, and powerful.




Tip #1

Make your constituents feel like they Matter




Tip #2

Work with people not at them.

Take your lead from their interests and conversations.




Tip #3

Engage in co-creation to solve problems and create capital




Bonus Tips!

Engage weak and dormant ties across your organization’s network.

Reach out to unusual people and places for fresh ideas.




Matterness Checklist Am I . . .

Using jargon-free language? Giving more credit than I take? Acknowledging that I don’t have the answers (and checking my need to be right)? Actively seeking advice, and acknowledging publicly the advice? Connecting people to one another? Owning our mistakes (when applicable)? Putting my real self into conversations? Focused on the needs, interests and concerns of members?


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Notes: Action items:



About John

Consultant, Trainer, Coach - Helping nonprofits build loyal communities and create

smarter digital marketing and fundraising campaigns.

Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions

Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s

BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of

Philanthropy, NetworkForGood.

Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental

Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community

TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts,

Community Music Center of Boston, National Wildlife Federation, Razoo Foundation.


http://www.amazon.com/Facebook-Marketing-Dummies-Business-Personal/dp/1118107403/