how to make successful email marketing campaign
TRANSCRIPT
Get Subscribers Segment Subscribers Subject Line Content Call-to-Action Social Media Channels Testing Tracking
Turn visitors into subscribers by put a smart CTA on website/blog, “Want to get new updates? Subscribe to our blog.”
On-site Survey
Sign up form on relevant pages
Segment subscribers according their age, location, interests etc.
According their behaviour such as how many times they have purchased or used any service.
Subject line should be eye-catchy & promising.
Must keep it within 50 characters.
Never use spammy words, “free”, “deal” etc.
64% of people open an email because of subject line.
Create useful, relevant & engaging content.
Offer right content to right people.
Don't use sales pitch.
Content should include text & images in proper manner.
Add an action oriented & relevant CTA in email newsletter.
Use big & colorful CTA button to grab attention.
Linking CTA to relavant landing page.
Newsletter must contain social media channels like Facebook, Google+, Linkedin & Twitter.
Email with social media buttons have 158% higher CTA.
Test your campaign before sending it. Make sure campaign is mobile friendly & display clearly on different devices.
Track your campaign, there are some important factors-
Open Rate
Click Through Rate
Bounce Rate
Unsubscribers
Conversions