"how to make money with my app" + other business model ideas #eia2017
TRANSCRIPT
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“How to make moneywith my app?”
And other Business Model Ideas
Nick De Mey - cofounder Board of Innovation
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Book that trigger the launch of our company:
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boardofinnovation.com
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boardofinnovation.com
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ARPU
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JSXHTML CSS
PPC
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ARPU
CLTV
TAM
BEP
CPC
CPM
PHP
CSV
API
JSXHTML CSS
PPC
PH
AARRR
KPI
AJAXB2B
CR
CRM
FBML
FTP
MLM
SEO
Growth Marketeer/Growth Hacker?
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Business Model Innovation
?
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Business Model in a nutshell
An organization’s logic of creating, delivering and capturing value.
just to make sure we’re all on the same page…
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Business Model in a nutshell
An organization’s logic of creating, delivering and capturing value.
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Business Model in a nutshell
An organization’s logic of creating, delivering and capturing value.
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Business Model in a nutshell
An organization’s logic of creating, delivering and capturing value.
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Business Model in a nutshell
An organization’s logic of creating, delivering and capturing value.
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Business Model in a nutshell
An organization’s logic of creating, delivering and capturing value.
So many options to make money, experiment with
pricing & revenue models,…
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What is a clever way to make money?
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E.g. Make money with silent tracks?
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Understand the patterns!
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Useful skills.
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Learn to see:
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What could this be?
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Makes sense?
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Makes sense?
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Velocipedia
Italian designer Gianluca Gimini's
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How to innovate your
business model?
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Work with a visual language
Bird
10%remembers 65%
remembers
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Step 1: Define your current business model
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You are in the center!
Your own venture
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Business Model transactions
Focus to make this flow as smooth as possible. #frictionless
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Can be more complex.
Many different players, a lot of monetary transactions.
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Business Model Blocks
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Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
Seats2meet - Co-working with Dynamic prices
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Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
Indiegogo & KickStarter - Crowdfunding
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Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
New products
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Your turn!
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Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
Cardrops - Delivery service
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Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
Runkeeper tracks your runs
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Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
Running becomes experience
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Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
Sell right to exploit roofs for solar energy
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Your turn!
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Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
people.io -> Your data becomes ‘money’
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Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
Carrot > To-do list with a personality
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Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
Carrot > To-do list with a personality
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Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
Virtual currencies - Bitcoin
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Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
Moskou: Pay with Exercises
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Product
5
Money
5
Less Money
Experience
Right
Data
1Reputation
Credits
Service
Exposure
Pay with social reach. paywithatweet.com
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Your turn!
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23andme
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23andMe
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Kaggle
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Example: OpenDoor
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Example: OpenDoor
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Example: OpenDoor
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Example: OpenDoor
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Example: OpenDoor
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The key questions you need to ask:
What is the best new business model to try?
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Business Model Innovation where to find new growth for your business.
Explore extra revenue sources!
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Different categories:
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+ specific examples
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What to pick?
Free!for the user.
1.
Paid!the user = client.
2.
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Free?
Free = FreeThere are so many variations on ‘free’
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What to pick?
Free!for the user.
1.
- Early exit -
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Free
(Hidden) other agenda: - Aim for an early exit. - Acqui-hire - Prestige - …
Rule of thumb: There is no free lunch.
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What to pick?
Free!for the user.
1.
- Early exit -
- Pay-what-you-want -
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Free?
Customer can pick his own price.
Pay-what-you-want. (including free)
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Case: Humble Bundle
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Pay-what-you-want: Restaurants, Museums,…
Emotional connection
Social/group pressure
…
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What to pick?
Free!for the user.
1.
- Early exit -
- Pay-what-you-want -
- Tip jar/ donation -
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Free?
Main difference: People often get the product for free, but are
free to do an extra transaction.
Tip jar - Donation.
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Free, for some.
Different segments of users.
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What to pick?
Free!for the user.
1.
- Early exit -
- Pay-what-you-want -
- Tip jar/ donation -
- Barter -
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Swap goods, give something else in return.
Many Facebook groups & events: baby clothes, travel,…
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More controversial
![Page 86: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/86.jpg)
What to pick?
Free!for the user.
1.
Paid!the user = client.
2.
Reason why people upgrade!
![Page 87: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/87.jpg)
What to pick?
Paid!the user = client.
2.
- Vanity - reputation -
![Page 88: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/88.jpg)
Some people only want “the best”
Ultimate luxury. €21.000 Smartphone (Vertu)
![Page 89: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/89.jpg)
Vanity, reputation…
Vanity is so powerful!
![Page 90: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/90.jpg)
Looks & Reputation in games.
To fit in Exclusivity Show Commitment ...
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Important learning: You need other people to show off!
![Page 92: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/92.jpg)
First class sells - because of second class.
![Page 93: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/93.jpg)
Pay to get noticed. (above the crowd…)
Would you pay to get seen by your friends on Facebook?
Facebook 2012
![Page 94: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/94.jpg)
What to pick?
Paid!the user = client.
2.
- Vanity - reputation -
- Loss-aversion -
![Page 95: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/95.jpg)
Another tactic: Lure people in with free + lock-in.
Just give it a try!
![Page 96: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/96.jpg)
Lock-in (switching costs, hassle,..)
![Page 97: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/97.jpg)
Pay-as-you-go model.
Switching cost?
![Page 98: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/98.jpg)
pay-per-use.
Blendle - itunes for journalism (buy per article)
![Page 99: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/99.jpg)
What to pick?
Paid!the user = client.
2.
- Vanity - reputation -
- Loss-aversion -
- Privacy/ Anonymity -
![Page 100: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/100.jpg)
Privacy features are very powerfull!
Hide your profile. Incognity mode.
![Page 101: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/101.jpg)
What to pick?
Paid!the user = client.
2.
- Vanity - reputation -
- Loss-aversion -
- Privacy/ Anonymity -
- Mystery/ Surprises -
![Page 102: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/102.jpg)
Mystery crates (& surprise upgrades)
similar to Lottery system = very lucrative!
![Page 103: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/103.jpg)
Real life mystery crate
![Page 104: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/104.jpg)
Blind dates, anyone?
Crazy Blind Date by OKcupid. (up to $3/date)
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What to pick?
Paid!the user = client.
2.
- Vanity - reputation -
- Loss-aversion -
- Privacy/ Anonymity -
- Mystery/ Surprises -
- Convenience/ Shortcuts -
![Page 106: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/106.jpg)
Use Sold. The convenient way to sell goods online.
The Gone App: 1 photo to sell Homesnap: 1 photo to get info
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The (ex-) power of Zynga-like games.
Grind - Spam - Pay
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What to pick?
Paid!the user = client.
2.
- Vanity - reputation -
- Loss-aversion -
- Privacy/ Anonymity -
- Mystery/ Surprises -
- Convenience/ Shortcuts -
- Helping peers/ gifts -
![Page 109: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/109.jpg)
This one is on me…
Yes, Awesome. I’m a PLUS member.
![Page 110: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/110.jpg)
Virtual gifts to friends.
![Page 111: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/111.jpg)
More triggers & inspiration:
![Page 112: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/112.jpg)
More triggers & inspiration:
![Page 113: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/113.jpg)
More triggers & inspiration:
![Page 114: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/114.jpg)
More triggers & inspiration:
![Page 115: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/115.jpg)
.
![Page 116: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/116.jpg)
Crucial question!
![Page 117: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/117.jpg)
Learn from gaming.
Question: Do you allow people to spend (all their) money?
![Page 118: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/118.jpg)
Next Chapter.
![Page 119: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/119.jpg)
What to pick?
Free!for the user.
1.
Paid! the user = client.
2.
Third party pays the bills.
3.
![Page 120: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/120.jpg)
What to pick?
Third party pays the bills.
3.
- Advertising -
![Page 121: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/121.jpg)
What to pick?
Third party pays the bills.
3.
- Advertising -
- Affiliate/ Referral -
![Page 122: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/122.jpg)
What to pick?
Third party pays the bills.
3.
- Advertising -
- Affiliate/ Referral -
- Data Reseller -
![Page 123: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/123.jpg)
What to pick?
Third party pays the bills.
3.
- Advertising -
- Affiliate/ Referral -
- Data Reseller -
- Joint-Venture/partnership -
![Page 124: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/124.jpg)
What to pick?
Third party pays the bills.
3.
- Advertising -
- Affiliate/ Referral -
- Data Reseller -
- Joint-Venture/partnership -
- White-label/Franchise -
![Page 125: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/125.jpg)
What to pick?
Third party pays the bills.
3.
- Advertising -
- Affiliate/ Referral -
- Data Reseller -
- Joint-Venture/partnership -
- White-label/Franchise -
- Get-one-give-one -
![Page 126: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/126.jpg)
another client pays for your product. (could be anymous)
![Page 127: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/127.jpg)
Suspended coffee
![Page 128: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/128.jpg)
One Laptop Per Child
![Page 129: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/129.jpg)
What to pick?
Free!for the user.
1.
Paid! the user = client.
2.
Third party pays the bills.
3.
Broker/Matchmaking
4.
Can be a mix of all three.
![Page 130: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/130.jpg)
Broker/Matchmaking
4.
- One-side pays -
![Page 131: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/131.jpg)
One side pays.
![Page 132: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/132.jpg)
Get paid to date?
Very controversial of course.
![Page 133: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/133.jpg)
Get paid to date.
Other platforms experiment with other rewards than money.
![Page 134: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/134.jpg)
Broker/matchmaking
Broker/Matchmaking
4.
- One-side pays -
- Both sides pay -
![Page 135: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/135.jpg)
Matchmaking between 2 normal users.
only 1 of the 2 parties pays.
![Page 136: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/136.jpg)
Auction platforms.
![Page 137: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/137.jpg)
Broker/Matchmaking
Broker/Matchmaking
4.
- One-side pays -
- Both sides pay -
- Crowdfunding -
- Penny Auctions -
![Page 138: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/138.jpg)
Crowdfunding (many variations)
For pre-sales? Investment?
Donation?
![Page 139: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/139.jpg)
Crowdfunding
The product itself is often not the primary driver: “Be part of something bigger, a revolution in …”
![Page 140: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/140.jpg)
Broker/Matchmaking/
4.
- One-side pays -
- Both sides pay -
- Crowdfunding -
- Penny Auctions -
![Page 141: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/141.jpg)
Penny Auctions
![Page 142: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/142.jpg)
What to pick?
Free!for the user.
1.
Paid! the user = client.
2.
Third party pays the bills.
3.
Broker/Matchmaking
4.
Mixed modelSubsidised
5.
![Page 143: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/143.jpg)
Mixed modelSubsidised
5.
- Shop (on the side) -
![Page 144: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/144.jpg)
Mixed modelSubsidised
5.
- Shop (on the side) -
- Razor-blade (add-ons) -
![Page 145: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/145.jpg)
Mixed modelSubsidised
5.
- Shop (on the side) -
- Razor-blade (add-ons) -
- Credits/points -
![Page 146: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/146.jpg)
No easy fix. But experiment
& learn!
![Page 147: "How to make money with my app" + other business model ideas #eia2017](https://reader033.vdocuments.us/reader033/viewer/2022061306/5a65099d7f8b9a5f428b4959/html5/thumbnails/147.jpg)
Thanks!