“Innovation is the difference between a leader and a follower”  -Steve Jobs

Apple App Store

• 31,000 + Applications

• 1 billion Apps downloaded

• Average user = 53 apps

The App Economy

• Micro-Payments by Consumers– Average Price: $1.99

– 23% free

– Apple takes 30% cut

• Firms, Individual Developers– Growing demand for

iPhone development

– Firms & Individuals seeing great potential, profit

Survey

100 Student Survey

12% are current owners 33% plan to purchase

one within the next year

Current Users - 12%

Future Users - 33%Not Users -

55%

iPhone Users

This means our current market is 45% of the campus within the next year, and this number will continue

to grow.

University Event Calendar

•Academic•Student Organization Events•University Functions•Athletic Events

Currently:

43.9% of Students Check Calendar of Events Less Than Monthly

Only 27% Check At Least Once A Week

RedHawk Athletics

•Live Game Scores

•Schedules

•Rosters

•News

54% of Students Check Athletic Information Less Than Monthly

BlackBoard / Class Module

•Classes •Grab Notes on The Go•Check Grades, Assignments•Look Up New Classes

•Miami Directory•Ability to Check Contacts•Find Contact Information

Weather

Quick Access to Latest Conditions

Support for Branch Campus Weather

Maps

Lost?

Walking Directions with Street View Aerial & Street Maps

Looking for Something?

Building Recognition

Answers the question, “What’s That?”

Crime

Mashup driven by Oxford/Miami University Police Data

Transportation

Bus Routes Parking Regulations

Financial Goals (iMiami):

1.) To keep production costs as

close to zero as possible.

•Utilize IMS classes at Miami

University for development

•Utilize Apple program which

supplies University developers with

free software kits

2.) Explore Ad & Sponsorship Models

iPhone Users23% More Aware of Advertising66% More Likely to Respond to Ads

Questions?