how to make a video for crowdfunding (without acting like an idiot)
TRANSCRIPT
HOW TO MAKE A VIDEO FOR CROWDFUNDING
(without act ing l ike an id iot)
Ber l in V ideo Meetup
J u l i a n E n g e l s ( D r e i k a n t f i l m ) , T i m K i r c h n e r ( L U U V )
THE (CLICHÉ) PITCH.
s t e p 1 : G e t h i p s t e r e d u p .s t e p 2 : S t a r t „ P o s i t i v e F e e l i n g “ m u s i c .s t e p 3 : G e t i n t o C h a n g e - t h e - w o r l d - m o d e .s t e p 4 : I n t r o d u c e y o u r s e l f ( F a n c y t i t l e ! ! ! ) .s t e p 5 : D o n ‘ t f o r g e t a b o u t t h e b u z z w o r d s .s t e p 6 : S e e t h e b i g g e r c o n t e x t .s t e p 7 : C r e a t e e m o t i o n a l r e l a t i o n s h i p .s t e p 8 : G e t f u n d e d .
CROWDFUNDING.
• C r o w d f u n d i n g i s t h e p r o c e s s o f a s k i n g t h e g e n e r a l p u b l i c f o r d o n a t i o n s t h a t p r o v i d e s t a r t u p c a p i t a l f o r n e w v e n t u r e s .
CROWDFUNDING.
CROWDFUNDING.
a r e a o f c o n f l i c t
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WHO IS DREIKANTFILM?
APPROACHING CONCEPTS FOR VIDEO
● T h e „ r i g h t “ c o n c e p t .● W h a t d o y o u w a n t t o t e l l ?● W h a t s h o u l d y o u r a u d i a n c e f e e l a n d / o r d o
a f t e r w a t c h i n g y o u r v i d e o ?● W h a t a r e t h e k e y e l e m e n t s ?
CONCEPT FOR LUUV
● T e l l L U U V ' s s t o r y : t h e i r i d e a , t h e i r p r o d u c ta n d t h e t e a m b e h i n d i t
● T h e g o a l : g e t p e o p l e i n v o l v e d a n d m a k e t h e mw a n t t o b u y t h e i r p r o d u c t
● C o h e r e n c e : B r a n d , P r o d u c t , C a m p a i g n● C o n c e p t u a l i z i n g t h r o u g h i n - d e p t h d i a l o g u e
HOW WE TOLD LUUV‘S STORY
● I n t e r v i e w w i t h c o - f o u n d e r● E x p l a i n e d k e y f e a t u r e s o f p r o d u c t● S h o w e d F o o t a g e m a d e w i t h p r o d u c t● G l i m p s e d a t d a i l y b u s i n e s s o f t e a m● U s e d m o d e r n , u p l i f t i n g m u s i c
THE CAMPAIGN.