PowerPoint Presentation

How to Liberate Creativity & Entrepreneurship Hajar CharkaouiBruxelles -Belgium

The creative process Problems that may restrict creativity How to eliminate those restrictionsHot to leadHow not to leadHow to encourage creativity Phrases to avoidSet up a creative environment Creativity among chaos: is this possible?

In order to figure out what we must do to liberate creativity in the work place, we must first acknowledge what problems companies face that hinder employees from being able to think creatively or voice their opinions and ideas. 2

Factors that hinder creativity Praising individuals for individual contributionsHierarchies chains of commandEmployee separation due to departmental functionsGrowing competition from other companiesToo much time staring at computers (in the box)Getting stuck in routines at workMore focus on end results rather than processCreativity is the process, not the result!How to eliminate creative roadblocksCompetition can make people want to withhold their ideasCreate a network structure rather than management to eliminate hierarchies Work together to enhance creativity

Build off of each others ideasEliminate or minimize internal competitionReward teamwork and out of the box thinkingEmbrace individualismGet to know customers and what they want

Example: Mercedes' Self-Driving Car

Example (contd.) BenefitsSelf-driving cars could generate billions of dollars a year in revenue from mobile internet services and products Future owners of self-driving cars could save up to 50 minutes a day, some of which is likely to be spent surfing the webthe additional free time in the car could generate about $5.6 billion a year in digital revenue for each additional minute that vehicle occupants spend on the internet - as much as $140 billion if half their free time in the car, or roughly 25 minutes, is devoted to daily web surfing and shopping.The revenue may be divided among the vehicle manufacturers, their major hardware and software suppliers and web-based providers of goods, information and services.

Understand your customers

On the street with customersMake unique productsFull size electric motorcycle

Not everyone perceives things the same

What do you see?

Casie Nappo (CN) -

How to leadLet others take chargePut everyone on same levelKeep everyone engagedHigh energy & humorCreate a fun environmentStay positive Encourage failureFocus on ideasBuild on other ideas

How NOT to leadPut down people/ideasJudgeCriticize or praiseTry to relateFocus on individualsCreate restrictionsDiscourage failureEx. Pixars motto Go from suck to non-suckBuild off of mistakes or work that sucks originally

Phrases to avoidLets discuss it laterThats not our problemWe have never done it that way before Its too late or too earlyThis wont work or be acceptedIts not in the plan

Phrases like these cause discouragement and unwillingness to contribute ideas

Set up a creative environment Happy colors and imagesLight Blue boost mental clarityRed can trigger aggression and anxietyTeam bonding activitiesPositive environment Personal touches RetreatsDoodle areas

Encourage doodling anytime, anywhere!

Creativity among chaosWhen things get chaotic

Change is inevitable Be creativeAdapt Overcome Have fun doing it!

Go beyond what is expected!

Chaos Theory

Need for something newNothing existing is working & ideas formGetting attracted to the ideaExercising and living the idea

Existing examples

http://www.forbes.com/innovative-companies/list/

75.935.662.422.371.657.88.254.746.771.4

The Hover car concepthttps://www.youtube.com/watch?v=f6ums9UiZA8

The hover car concept was one of over 119,000 ideas submitted during the People's Car Project that Volkswagen held in China prior to the auto show.

Our Ideas

FacilitateMotivateImplementCelebrate

Dont Forget!

Thank You