How to Leverage your Giving Day

Missoula Gives 2020

TOPICS FOR TODAYMarketing

Board Engagement

Social Media

Traditional Fundraising Methods

Matches & Challenges

Peer to Peer Fundraising

MARKETING

MARKETING -Have a Plan….

Let your donors know you are participating in the day.  (email, letter, social media, etc.)

• Save the Date > your social media pages & email signature

•April =  • Start promoting your giving day profile on social media regularly • Traditional fundraising strategizes • Email reminder to your donors

•Day of = • Real time thank you’s to donors • Phone calls • Social Media Live events • Email reminders for updates and how to donate

***** Refer to the The Communications Timeline  & Missoula Gives Planning Guide - Nonprofit Toolkit

BOARD ENGAGEMENT

BOARD ENGAGEMENT

• Include your Board in your giving day plan & goals • Use them as Peer 2 Peer Fundraisers

• Give plenty of opportunities for engagement • Board Challenge

• Social Media help • Phone Banks

• Donor Thank You’s

TRADITIONAL FUNDRAISING

METHODS

TRADITIONAL FUNDRAISING METHODS

Emails

Letters

Postcards

Newsletters

***Put Missoula Gives into your annual fundraising plan

SOCIAL MEDIA

SOCIAL MEDIA• Use what you already use • Downloadable Graphics – NPO toolkit • #MissoulaGives • Facebook event page • Facebook Live:

• Q & A • Ask me anything? • Impact of today

• Instagram Stories • Enlist an army of helpers • Testimonials

SECURE A MATCH

MATCHES

A 'sponsor match', or a 'match', is a pool of funds that was donated from a person or company that is intended to be used to multiply  the amount raised by your organization.

Sources: ▪ Major donors ▪ Board Members ▪ Local businesses

Highlight what impact this match has on your

organization in your time of need.

CHALLENGES

CHALLENGES

Allows your organization to collaborate with a sponsoring business or organization to meet your fundraising goals. Together your organization and the sponsoring organization are able to set a goal that, once reached, unlocks a donation of a predetermined amount from the sponsoring organization. 

Sources: ▪ Major donors ▪ Board Members ▪ Local businesses

$ Amount

VS

Donor #

PEER TO PEER FUNDRAISING

PEER TO PEER FUNDRAISING

BENEFITS: • Reach

• Stewardship

• Engagement

• Trust

• Fun

IMPACT (2019): • Orgs. with P2P do 4.5x better

• Average raised per P2P = $268

• Average raised by orgs w/ P2P = $5744 • Orgs w/o = $1754

• Visit the GiveGab Support Center ➢ https://support.givegab.com/

• COVID-19 Resources Page (coming soon) ➢ Missoula Gives website

• Send GiveGab support an email: ➢ info@missoulcommunityfoundation.org

• Email Missoula Gives Team ➢ info@missoulagives.org

• Chat in to “Bubbly” the chat feature

HELPFUL RESOURCES

QUESTIONS