how to integrate ux in your product sprints (agiles 2016)
TRANSCRIPT
Agile Practice
How to integrate UX in
your Product sprintsJosé Sandoval y Unai Roldán
Agile Coaches
@jlsandovaln [email protected] @unairoldan [email protected]
…
Saket Bivalkar
Guillermo Pérez
Chema García
Juanma Gómez
Joao Barreiro
Unai Roldán
Maica Trinidad
Jose María Blázquez
Daniel Rodríguez
Jordi Falguera
Richard Trelleria
Marc Florit
José Sandoval
Johnny Ordoñez
···
2016 UST Global Inc. © Confidential and proprietary.
Speakers
José Lubin
Sandoval NoreñaAgile Coach
@unairoldan
linkedin.com/in/unairoldan
Unai
Roldán ArellanoAgile Coach
@jlsandovaln
linkedin.com/in/jlsandovaln
Agile trainer and Coach with a proven
success achieving collaboration and
effective teamwork goals in business,
software and regular environments.
(If your read this, reclaim a coffee)
Enterprise Agile Coach passionate by
new technologies and Agile Mgmt.
LEAN & Management 3.0 believer and
kaizen enthusiast to focus the
organizations to an high level of
efficiency.
2016 UST Global Inc. © Confidential and proprietary.
…and we perform
Agile transformations
Speakers
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2016 UST Global Inc. © Confidential and proprietary.
User eXperience
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User eXperience
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User eXperience
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User eXperience
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User eXperience
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User eXperience
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2016 UST Global Inc. © Confidential and proprietary.
What is User eXperience?
User eXperience
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So..
2016 UST Global Inc. © Confidential and proprietary.
Top companies Strategy statement
User eXperience
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But.. Who cares about UX?
Brand leadership and customer experiencehttp://www.latamairlinesgroup.net/phoenix.zhtml?c=81136&p=irol-strategy
Google’s mission is to organize the world’s information
and make it universally accessible and usefulhttps://www.google.com/about/company/
Our vision is to be earth's most customer-centric companyhttps://www.amazon.jobs/en/principles
2016 UST Global Inc. © Confidential and proprietary.
How to
integrate UX in your
Product sprints
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2016 UST Global Inc. © Confidential and proprietary.
Team without UX
UX | Team level
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Disclaimer!
Developers
UXers
PO
Iteration
2016 UST Global Inc. © Confidential and proprietary.
Team level
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2016 UST Global Inc. © Confidential and proprietary.
UX as a External Service
UX | Team level
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Simple and direct
UX far from Product
Big UX design upfront
UX as a UI centered role
2016 UST Global Inc. © Confidential and proprietary.
UX | Team level
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2016 UST Global Inc. © Confidential and proprietary.
Integrated team
UX | Team level
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Simple and direct
Mini-Waterfall in a Sprint
UX as a UI centered role
Not scalable
2016 UST Global Inc. © Confidential and proprietary.
Synchronized sprints
UX | Team level
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Simple and direct
Sprint UX design upfront
UX as a UI centered role
Semi-scalable
2016 UST Global Inc. © Confidential and proprietary.
UX | Team level
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Definition of Ready waterfalling
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UX | Team level
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Impact
Investment
Viability
How easy is?
How powerful is?
How much mannaI need for?
2016 UST Global Inc. © Confidential and proprietary.
UX | Team level
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Impact
Investment
Viability
Synchronized
Sprints
Integrated
Team
UX as a
Service
5 5 4
4 1 2
1 2 2
2016 UST Global Inc. © Confidential and proprietary.
I have read
UX for
Dummies
UX | Team level
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current status
UX as UI centered role
Build Products based on stakeholders needs, not customer needs
2016 UST Global Inc. © Confidential and proprietary.
UX | Team level
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Easy to validate hypothesis
DoR waterfalling
UX integrated with Business
Scalable
UX as a Business centered role
2016 UST Global Inc. © Confidential and proprietary.
UX as a Business centered role
UX | Team level
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Easy to validate hypothesis
DoR waterfalling
UX integrated with Business
Scalable
PO with UX skills!
2016 UST Global Inc. © Confidential and proprietary.
UX | Team level
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PO with UX skills!
UX as a Business centered role
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UX Cadre
UX | Team level
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Easy to validate hypothesis
Minimize Bus factor
Without silos
Scalable
UX Cadre =
2016 UST Global Inc. © Confidential and proprietary.
UX | Team level
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Impact
Investment
Viability
UX CadreUX as
Product Owner
UX as a
Business Analyst
5 1 2.5
3 4 5
4.5 54
2016 UST Global Inc. © Confidential and proprietary.
Hey! Now dare to
Understand
your Customers!
UX | Team level
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current status
UX as Business role
Build Products based on customer needs, not stakeholders needs
2016 UST Global Inc. © Confidential and proprietary.
Enterprise level
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2016 UST Global Inc. © Confidential and proprietary.
Independent UX
UX | Enterprise level
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Easy to validate hypothesis
Lack of transversal Vision
High effort need it to sync.
Coordination problems
Not scalable
2016 UST Global Inc. © Confidential and proprietary.
UX as a Support area
UX | Enterprise level
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Difficult experimentation
Favorable for Unique Exp.
Generate silos
Waterfall sprints
UX bottle neck
2016 UST Global Inc. © Confidential and proprietary.
UX and a Support area
UX | Enterprise level
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Easy to validate hypothesis
Favorable for Unique Exp.
UX as a Biz. centered role
Coordination with Uxers
Only med-large organization
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UX Strategy, Support and Team
UX | Enterprise level
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UX as Business strategist
Favorable for Unique Exp.
Portfolios coordination
Independency of the teams
Only for huge organization
2016 UST Global Inc. © Confidential and proprietary.
UX | Enterprise level
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UX Strategy,
Support and TeamUX and a
Support area
UX as a
Support area
4 3 3
2 3.5 4.5
4.5 4.52
Independent
UX
4
3
2
2016 UST Global Inc. © Confidential and proprietary.
Hey dude!
This has turned a bit
UX | Team level
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current status
User Experience as part of business strategy
Coordination to build Products with a Unique Experience
Complex
2016 UST Global Inc. © Confidential and proprietary.
Different roles for
different perspectives
User eXperience
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Why to grow-up?
2016 UST Global Inc. © Confidential and proprietary.
Individuals and interactions over processes and tools
User eXperience
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Remember folks
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5 important topics
about UX in your
Business Strategy
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2016 UST Global Inc. © Confidential and proprietary.
UX Tools no-standardization
UX Strategy
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Invision
…
A/B Testing
Journey Map Kano ModelAxure
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Business occurs in a complex world
UX Strategy
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Legal
issues
Cultural
issues
Geographical
issues
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Take an economic View
UX Strategy
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Segment % Customers % Revenue
Millennial 15% 5%
Family 27% 23%
Retirees 21% 15%
Executives 2% 41%
… … …
• Conversion rate
• Conversion cost
• Growing rate
• …
2016 UST Global Inc. © Confidential and proprietary.
Omni-channel vs Channels
UX Strategy
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2016 UST Global Inc. © Confidential and proprietary.
UX Metrics
UX Strategy
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Leak pointsConversion
Funnel
Behavior
Flow
2016 UST Global Inc. © Confidential and proprietary.
Questions time
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UX as Business role
not UI centered
Build for Customers
instead for Stakeholders
Grow carefully!
if necessary
@ jlsandovaln jlsandovaln @unairoldan unai.roldan
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The End
Thank you
@ jlsandovaln jlsandovaln @unairoldan unai.roldan