how to integrate ux in your product sprints (agiles 2016)
TRANSCRIPT
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Agile Practice
How to integrate UX in
your Product sprintsJosé Sandoval y Unai Roldán
Agile Coaches
@jlsandovaln [email protected] @unairoldan [email protected]
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…
Saket Bivalkar
Guillermo Pérez
Chema García
Juanma Gómez
Joao Barreiro
Unai Roldán
Maica Trinidad
Jose María Blázquez
Daniel Rodríguez
Jordi Falguera
Richard Trelleria
Marc Florit
José Sandoval
Johnny Ordoñez
···
2016 UST Global Inc. © Confidential and proprietary.
Speakers
José Lubin
Sandoval NoreñaAgile Coach
@unairoldan
linkedin.com/in/unairoldan
Unai
Roldán ArellanoAgile Coach
@jlsandovaln
linkedin.com/in/jlsandovaln
Agile trainer and Coach with a proven
success achieving collaboration and
effective teamwork goals in business,
software and regular environments.
(If your read this, reclaim a coffee)
Enterprise Agile Coach passionate by
new technologies and Agile Mgmt.
LEAN & Management 3.0 believer and
kaizen enthusiast to focus the
organizations to an high level of
efficiency.
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…and we perform
Agile transformations
Speakers
3
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2016 UST Global Inc. © Confidential and proprietary.
User eXperience
4
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2016 UST Global Inc. © Confidential and proprietary.
User eXperience
5
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2016 UST Global Inc. © Confidential and proprietary.
User eXperience
6
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2016 UST Global Inc. © Confidential and proprietary.
User eXperience
7
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2016 UST Global Inc. © Confidential and proprietary.
User eXperience
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User eXperience
9
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What is User eXperience?
User eXperience
10
So..
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Top companies Strategy statement
User eXperience
11
But.. Who cares about UX?
Brand leadership and customer experiencehttp://www.latamairlinesgroup.net/phoenix.zhtml?c=81136&p=irol-strategy
Google’s mission is to organize the world’s information
and make it universally accessible and usefulhttps://www.google.com/about/company/
Our vision is to be earth's most customer-centric companyhttps://www.amazon.jobs/en/principles
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2016 UST Global Inc. © Confidential and proprietary.
How to
integrate UX in your
Product sprints
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Team without UX
UX | Team level
13
Disclaimer!
Developers
UXers
PO
Iteration
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Team level
14
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UX as a External Service
UX | Team level
15
Simple and direct
UX far from Product
Big UX design upfront
UX as a UI centered role
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UX | Team level
16
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Integrated team
UX | Team level
17
Simple and direct
Mini-Waterfall in a Sprint
UX as a UI centered role
Not scalable
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Synchronized sprints
UX | Team level
18
Simple and direct
Sprint UX design upfront
UX as a UI centered role
Semi-scalable
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UX | Team level
19
Definition of Ready waterfalling
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UX | Team level
20
Impact
Investment
Viability
How easy is?
How powerful is?
How much mannaI need for?
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UX | Team level
21
Impact
Investment
Viability
Synchronized
Sprints
Integrated
Team
UX as a
Service
5 5 4
4 1 2
1 2 2
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I have read
UX for
Dummies
UX | Team level
22
current status
UX as UI centered role
Build Products based on stakeholders needs, not customer needs
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UX | Team level
23
Easy to validate hypothesis
DoR waterfalling
UX integrated with Business
Scalable
UX as a Business centered role
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UX as a Business centered role
UX | Team level
24
Easy to validate hypothesis
DoR waterfalling
UX integrated with Business
Scalable
PO with UX skills!
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UX | Team level
25
PO with UX skills!
UX as a Business centered role
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UX Cadre
UX | Team level
26
Easy to validate hypothesis
Minimize Bus factor
Without silos
Scalable
UX Cadre =
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UX | Team level
27
Impact
Investment
Viability
UX CadreUX as
Product Owner
UX as a
Business Analyst
5 1 2.5
3 4 5
4.5 54
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Hey! Now dare to
Understand
your Customers!
UX | Team level
28
current status
UX as Business role
Build Products based on customer needs, not stakeholders needs
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Enterprise level
29
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Independent UX
UX | Enterprise level
30
Easy to validate hypothesis
Lack of transversal Vision
High effort need it to sync.
Coordination problems
Not scalable
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UX as a Support area
UX | Enterprise level
31
Difficult experimentation
Favorable for Unique Exp.
Generate silos
Waterfall sprints
UX bottle neck
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UX and a Support area
UX | Enterprise level
32
Easy to validate hypothesis
Favorable for Unique Exp.
UX as a Biz. centered role
Coordination with Uxers
Only med-large organization
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UX Strategy, Support and Team
UX | Enterprise level
33
UX as Business strategist
Favorable for Unique Exp.
Portfolios coordination
Independency of the teams
Only for huge organization
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UX | Enterprise level
34
UX Strategy,
Support and TeamUX and a
Support area
UX as a
Support area
4 3 3
2 3.5 4.5
4.5 4.52
Independent
UX
4
3
2
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Hey dude!
This has turned a bit
UX | Team level
35
current status
User Experience as part of business strategy
Coordination to build Products with a Unique Experience
Complex
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Different roles for
different perspectives
User eXperience
36
Why to grow-up?
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Individuals and interactions over processes and tools
User eXperience
37
Remember folks
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5 important topics
about UX in your
Business Strategy
38
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UX Tools no-standardization
UX Strategy
39
Invision
…
A/B Testing
Journey Map Kano ModelAxure
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Business occurs in a complex world
UX Strategy
40
Legal
issues
Cultural
issues
Geographical
issues
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Take an economic View
UX Strategy
41
Segment % Customers % Revenue
Millennial 15% 5%
Family 27% 23%
Retirees 21% 15%
Executives 2% 41%
… … …
• Conversion rate
• Conversion cost
• Growing rate
• …
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Omni-channel vs Channels
UX Strategy
42
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UX Metrics
UX Strategy
43
Leak pointsConversion
Funnel
Behavior
Flow
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Questions time
44
UX as Business role
not UI centered
Build for Customers
instead for Stakeholders
Grow carefully!
if necessary
@ jlsandovaln jlsandovaln @unairoldan unai.roldan
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The End
Thank you
@ jlsandovaln jlsandovaln @unairoldan unai.roldan