How to Improve Your Social Media

Influence

Dianna RandsMary Iannotti

And YOU!

Here’s What We’ll Cover

•What Social Influence Is

•Benefits of Social Influence

•How to Find Social Media Influencers

•How to Build Relationships with Social Media Influencers

•How to Rank Your Influence

•How to be an Influencer

What is social influence?

Within this sphere of social influence is clout—the influence or power an individual holds.

When your emotions, opinions or behaviors are affected by

others.

What is clout?

Benefits of Social Influence

Gain More Exposure

Photo Credits:• Concert - Aquidneck Experiences• Social Netwok - Daniel Tenerife

Photo Credits:• Concert - Aquidneck Experiences• Social Netwok - DenisLabelle

Build YourSocialNetwork

Benefits of Social Influence

Find Mentors

Photo Credits:• Cats• Dartboard

Attain

YourGoals

Benefits of Social Influence

Photo Credits:• Fish - Pixabay

Be a Mentor

How to Find Social Media Influencers

Photo Credits:• Interests - S Anand• Social Icons - Yoel Ben-Avraham

Look for social media influencers who share

your own personal and/or professional interests.

Seek out social media influencers

on social platforms.

How to Create Relationships with

Social Media Influencers

We consulted with the pros to find out how to do this.

Three social media superstars will give you advice on how to build effective relationships with

influencers.

Martin Shervington

“Building a relationship with anyone takes time, effort and paying careful attention to 'them' and their content.

It is through their content we can find ways to connect - a joke here, a thoughtful insight there, and over time you will often find they too will return some of that attention to you.

Using Google+ we have an extra, very powerful tool in Google Hangouts. Once you've made initial contact with them and built your network a little, through approaching them and asking if they would like to be interviewed, you will find a stronger relationship will form.”

Connect with Martin

google.com/+MartinShervington

facebook.com/martinsherv

martinshervington.com

@MartinSherv

How to Create Relationships with Social

Media Influencers

“Relationships are two-way, not one-way, right? Your first order of business is to obviously get the attention of the influencer, most likely by interacting with their Google+ posts and +mentioning them when you share their blog content.

Connect with Stephan

google.com/+StephanHovnanian

pinterest.com/stephanhov

ShoviWebsites

@stephanhov

How to Create Relationships with Social

Media Influencers

What will really get their attention, though, is if you can demonstrate how they have taught you something…then they become a fan of you.

The two-way relationship then gets cemented when you can teach (or provide) them something they need, such as an area of expertise, a social distribution channel, or even a business opportunity.”

Stephan Hovnanian

“One thing everyone has to remember when engaging with influencers is we get more notifications than we sometimes see and unless we are tagged with our G+ name we may never see any comments or questions someone asks.

Another issue I see is people always asking me for recipes, to develop menus for them and anything food related they can think of. Asking someone for something without a relationship is a good way to get ignored.

Connect with Chef Dennis

A Culinary Journey with Chef Dennis

google.com/+ChefDennisLittley

pinterest.com/chefdennis

@AskChefDennis

How to Create Relationships with Social

Media Influencers

When sharing an influencer’s work, always make sure to mention them by name and write something about the post, what you like about it and what the post is about. That shows you have genuine interest or that you read it. Remember that we are all regular people, and we got to the position we are in because we enjoy engagement, but there are only so many hours in the day and so much time to engage with new people, so make an effort, and be patient. All good relationships take time.”

Make sure you develop a relationship and that means it’s not just one sided, that the influencer is responding and responding positively. It may take three months to get someone to respond back in a positive manner, but it’s well worth it.

Chef Dennis Littley

Confused About theGoogle+ Lingo?

Some of you may not be familiar with the Google+ features the influencers referred to, such as Google Hangouts

and mentioning people.

So, lets review them now.

Google+ Hangout on Air

A Hangout On Air, also referred to as HOA, is a live broadcast video that streams through YouTube.

The video is recorded and is always

available on the host’s YouTube

Channel.

Mentioning an Influencer

You can cite an influencer’s work or knowledge in a blog post or article. Then notify them when you sharethe article.

You mention an influencer on

Google+ by adding a “+” in front of a person’s name.

Mentioning an Influencer

The influencer will get a notification

and can then respond.

Mentioning an Influencer

Mention an influencer on Twitter by including their handle in the message.

Managing InfluencersGoogle+ offers a notification feature

that you can use to increase engagement with influencers.

Managing InfluencersFor those of you who don’t know about circles, they are used to manage your

contacts in Google+.

Managing Influencers

Put all of your influencers in a circle and turn on notifications for

that circle.

Managing Influencers

This way you’ll receive a notification whenever an influencer posts

something.

Managing Influencers

You can then follow their conversations, comment on, or share

their posts right away.

Managing Influencers

Create a list of influencers on Twitter.

How to Measure Your Influence

Photo Credits:•www.Klout.com

How to Measure Your Influence

Photo Credits: www.Klout.com

One post with 100 responses will earn you more Klout than 100 posts with no responses. It’s the quality of the engagement that counts.

Klout

The higher your Klout score, the more likely you are to receive “Perks”. This is a marketing tool businesses use to

get their brand out there among the masses. The more engagement you have among all your social media platforms, the more likely others will listen to what you have to say.

Klout

Within Klout you have your Influencer Landscape. This can help you in your marketing strategies to determine who can be an influence for your brand. Or someone you may want to

spark more engagement with due to their influence.

How to Become a Social Media Influencer

Photo Credits:•Cap – By Krzysztof Szymański

Become a subject matter expert on a specific

topic.

Freely share your knowledge andexpertise with

others.

How to Become a Social Media Influencer

Publish content that focus on your areas of expertise on your blog and in social networks.

Connect Google Authorship

to your blog so yourphoto shows up in

search engine results.

How to Become an Influencer

In social networks, engage in discussions about the subject you are building

your expertise on.

This will build your creditability and authority.

How to be a Good Influencer

Respond to comments and engage with

people.

Thank people for sharing your

content.

Identify at least one action step you will take to become an expert and build your influence.

Your Turn

Identify one person who is an influencer, or has mentored you in the area you want to build your authority. Make sure the person has a large social following.Determine one action step you will take to deepen your relationship with the influencer you identified.

Write down one topic you want to be an expert on, where you can build your authority.

About Us

Mary IannottiDigital Marketing

Deva

digitalmarketingdeva.com

Google+MaryIannotti

@mary

Dianna RandsAqua Fleur Salon &

Spa

aquafleurboulder.com

Facebook

@AquaFleurSalon