influence of media on youth

MEDIA INFLUENCES ON YOUTH

GROUP MEMBERSSafullah khan Ramsha IqbalSuleman Tariq

Wali AnwarNaeem Arshad

WHAT IS MEDIA?

Media is the collective communication outlets or tools that are used to store and deliver information or data.

It is either associated with communication media, or the specialized communication businesses such as: print media and the press, photography, advertising, cinema, broadcasting (radio and television) or publishing

Foreign media has effected every age of our society Media influences can be seen in the changing social values customs and traditions of the society.

. Media influences brings changes in LANGUAGE OF A COUNTRY TRADITIONS OF ACOUNTRY NORMS OF THE SOCIETY NUTRITION AND FOOD INDIVIDUAL HABBITS MASS CULTURE AND ELITE BODY IMAGE INDIVIDUAL PERSONALITY HEALTH POLITICS BEHAVIOR EDUCATION LEARNING

Pakistan is one of those creating nations which are experiencing western society.

Our media is displaying foreign and Indian movies with no significant control arrangement.

Literature review

“Effects of Foreign Media on Youth” has remained a vital topic for discussion in the past and present. Everyone is aware of its implications.

Exposure from foreign media is a root cause of many illnesses which include: violence ranging from physical to drug usage, slang language.

Literature Review (continued) Previous research was mostly done on effects of violence

on children but in recent years researchers are studying the effects of violence in television shows, movies or videos on social networking sites and how they could mitigate these effects. Violence in youth ranges from physical aggression to other forms of higher aggression.

Modern studies have also focused on the impact of media violence on aggressive thinking, beliefs and attitudes.

Cross-sectional surveys over the past 40 years have consistently provided evidence that the current physical aggression, verbal aggression, and aggressive thoughts of young people are correlated with the amount of television and film violence they regularly watch (see reviews by Chaffee, 1972; Comstock,1980; Eysenck & Nias, 1978; Huesmann & Miller, 1994).

Kubrin examined 130 platinum albums with 430 songs released from 1992 to 2002 using Anderson's conceptualization of 'the street code' and found that violence was a central theme of the lyrics along with wealth, violent retaliation, nihilism, and objectification of women. (Kubrin, C .E.2005).

Excessive usage of drugs.

Xenocentrism

Karachi School Incident

Theoretical Framework

Bandura Doll TheoryReinforcement Theory

Limitations of study Shortage of Time Qualitative Research

METHODOLOGY A Sample Of 100 People Has Been

Selected50 For Bahria University Islamabad 50 For Quaid-e-azam University

TARGET DEPARTMENT Computer science

Type of study comparative

Q1Do you think media celebrities have a great influence on the lifestyle of our youth?

Yes No

RESULTS

98%

2%

BAHRIA UNIVERSITY

YESNO

74%

26%

Quaid-e-Azam University

YESNO

Q2 Do you think watching action movies make the youth have a violent and aggressive personality traits?

Yes No

RESULTS

66%

34%

BAHRIA UNIVERSITY

YESNO

56%

44%


YES NO

Q3 Do you prefer wearing Kamiz Shalwar over Trouser shirt?

Yes No

RESULTS

40%

60%

BAHRIA UNIVERSITY

YES NO

56%

44%


YESNO

Q4 Do you prefer Pakistani cuisine over foreign cuisine?

Yes No

RESULTS

72%

28%

BAHRIA UNIVERSITY

YESNO

78%

22%


YES NO

Q5 Do you have a joint family system?

Yes No

RESULTS

36%

64%

BAHRIA UNIVERSITY

YESNO

44%

56%


YESNO

Q6 If you don’t have joint family system, did you have joint family system previously?

Yes No

RESULTS

52%48%

BAHRIA UNIVERSITY

YESNO

38%

62%


YESNO

Q7 Do you celebrate Valentine’s Day?

Yes No

RESULTS

24%

76%

BAHRIA UNIVERSITY

YESNO

10%

90%


YESNO

Q8 Do you prefer to study in a co-education system?

Yes No

RESULTS

90%

10%

BAHRIA UNIVERSITY

YESNO

86%

14%


YESNO

Q9 Do you feel comfortable in opposite gender friendships?

Yes No

RESULTS

80%

20%

BAHRIA UNIVERSITY

YESNO

78%

22%


YESNO

Q10 Do you prefer Urdu over English to communicate with your friends and family?

Yes No

60%

40%

BAHRIA UNIVERSITY

YESNO

90%

10%


YESNO

Q11 Do you prefer Urdu music over English music?

Yes No

RESULTS

50%50%

BAHRIA UNIVERSITY

YESNO

58%

42%


YESNO

Q12 Do you think violent video games increase aggressiveness in the youth?

Yes No

RESULTS

66%

34%

BAHRIA UNIVERSITY

YESNO 52%

48%


YESNO

Findings

Diverse results

Life style and celebrities

Results

CONCLUSION

Influence of foreign media over daily life

Arab Spring

Networking sites making a major change

Lybia’s Situation

Youth involved in violent activities

Thank you

influence of media on youth

Social Media