how to improve your content experience with cups and redirect rules

How to Improve Your Content Experiences with

CUPs & Redirect Rules

Sam BrennandDirector of Customer Success

How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar


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www.

Uniform Resource Locator


www.


SEOURLs play a big role in optimizing

• URLs that are easier for humans to understand are also easier for search engines to understand

• Using keywords in your URLs is still an important ranking factor

• Shorter URLs > Longer URLs

content for search engines.


“..the easier a URL is to read for humans, the better it is for search engines.”


Source:


“Stop optimizing for robots, start optimizing for humans.”


ExperienceURLs are a major component of

• Clean URLs create a better user experience by building trust with your audience (and making navigation easy)

• URLs also help to facilitate the movement of visitors around your content experiences (with 301 or 302 redirects, for example)

a Hub’s overall user experience.


Customizable URL PathsNEW!

(CUPs)


https://hub.yourwebsite.com/h

Hub�� ID


https://hub.yourwebsite.com/h/i/12345678-‐title

Item�� ID�� +�� Title


https://hub.yourwebsite.com/h/i/12345678-‐title/12345

Item�� ID�� +�� Title�� +�� Custom�� Stream


https://hub.yourwebsite.com/h/i/12345678-‐title/12345

Less�� Than�� Ideal


https://hub.uberflip.com/h/i/59281342-‐the-‐ultimate-‐guide-‐to-‐content-‐distribution/32124


https://hub.uberflip.com/h/i/59281342-‐the-‐ultimate-‐guide-‐to-‐content-‐distribution/32124

https://hub.uberflip.com/ebook/the-‐ultimate-‐guide-‐to-‐content-‐distribution



No�� /h!



Stream�� Name�� (and�� no�� #’s!)



Item’s�� Title


Streams Items Authors


Streams


Items


hub.uberflip.com/ebook/the-‐ultimate-‐guide-‐to-‐content-‐distribution



“Content�� Distribution”



“Content�� Distribution”

hub.uberflip.com/ebook/content-‐distribution-‐guide


Authors


Recap: CUPsBest practices for your Hub

• Keep your URLs as short as you can (while still paying close attention to the over user experience)

• Use keywordswhere they’ll make sense to the humans viewing your URLs

• Try your best not to continually update your Hub’s URLs!


Redirect RulesNEW!


https://hub.uberflip.com/marketing-‐technology


https://hub.uberflip.com/marketing-‐technology

https://hub.uberflip.com/content-‐marketing


/marketing-‐technology

https://hub.uberflip.com/content-‐marketing


https://hub.uberflip.com/slideshare/seo-‐pocket-‐guide-‐7-‐things-‐every-‐content-‐marketer-‐should-‐know-‐about-‐seo


https://hub.uberflip.com/slideshare/seo-‐pocket-‐guide-‐7-‐things-‐every-‐content-‐marketer-‐should-‐know-‐about-‐seo

Huh?


/seo-‐pocket-‐guide

/slideshare/seo-‐pocket-‐guide-‐7-‐things-‐every-‐content-‐marketer-‐should-‐know-‐about-‐seo


Recap: Redirect RulesMaintain a great Hub experience

• Fix all URLs that 404 (get an error) by creating a Redirect Rules

• Use Redirect Rules to ensure a smooth transition as you update your Hub

• Add parameters to redirecting URLs

• Create print-‐friendly URLs


Let’s�� See�� Them�� in�� Action!LIVE DEMO


Thank You!Questions?

@uberflip @sambrennand [email protected] hub.uberflip.com

how to improve your content experience with cups and redirect rules

Marketing