How To Improve The Quality Of Your Landing Page

Gaining a good Quality Score for your landing page on Google seems to be

intimidating but marketers have several tools that help in optimising

campaigns. Basically, Quality Score is an exact estimate about how relevant

landing page ads are. Both Bing Ads and Google AdWords assign websites

with a quality score that can be used to create a more relevant content.

Measured on a scale of 1 to 10, the Quality Score of the landing page

depends on the relevancy of the keywords used in your campaign. Higher

ranked landing pages will lead to more traffic, better ad positioning and

lowered prices. Here are the common tips that will help marketers improve

their landing page quality scores.

Original, Unique and Relevant Content

Content is always the prime element in improving your Quality Score.

Consequently, landing pages should clearly reflect the search query that has

led to the landing page. While developing your landing page, all you need to

ensure is that the content is tailored in a way that directly presents the

common search queries that targeted visitors would be using. There is also

no need to get wrapped up in “keyword density”. Just go for the originality

and uniqueness of the content that would satisfy the curiosity of the

visitors. Whether you are depending on SEO or Paid searches, the more

relevant the content is, the more number of visitors it is going to attract.

Read More: 5 Rules of Ecommerce for Beginners

Transparency of Information

Transparency of information promotes user security more than anything

else. It helps build trust about the website and consequently gains more

attention and credibility. Make sure that:

1. It is easy to access contact details and business information

2. You ask upfront for any information you require from visitors, be it

subscriptions or downloads

3. Visitors aren’t surprised with any action resulting from any “clicks”

When you are trying to collect the relevant visitor information from your

landing page, the user should know what it is for and how it will be used.

Needless to say, marketers need to support it with a detailed privacy

statement and contact details of representatives.

Easy Navigation

It doesn’t take long for a visitor to switch from one site to another. It

happens only when the information and the interface seems to be baffling

for the visitor. Landing pages should be designed in such a way that the

visitors find it intuitively easy to find sections and move to further details of

the products, services and other business related information.

Loading Speed

The mobile world and improving technology has made internet a simpler

thing. Gone are the days when users would wait for a page to load to be able

to access its information. With several competing businesses, marketers

need to ensure that the landing page is supported by a good server speed.

Pages loading too slowly are also penalised by Google and have very low

Quality Score. It will also be important to note here that visitors will be

using a variety of devices and networks to browse through business landing

page. Consequently, they need to be optimized to offer a faster, lighter and

easier sharing of the information. Using Google tools to evaluate page

speeds, marketers have a variety of tools to optimize landing pages. A fast

experience is synonymous with the busy world that we live in today. Don’t

compromise or else you are going to lose out.