how to improve opt ins to email lists
TRANSCRIPT
How to improve opt-ins to
email lists ?
Index
1. What is an Opt-in?
2. Types of Opt-ins
3. Advantages of Opt-ins
(I) What is an Opt-in ?
• Permission given by a customer to receive
information over electronic mail.
• Used by most direct marketing firms
• Once the subscriber has opted in, to your
email list , you can send him your
informational mailers
(II) Types of Opt-ins
a) Single-Opt in
b) Double Opt-in
c) Opt-Out
(a) Single-Opt in
Subscriber signs up to you email list.
you’d send them a “thank you” confirmation
email that contains a link to unsubscribe from
your list if required
(b) Double Opt-in
Someone signs up for your email list.
You send a “confirmation email with a link”that they must click before they’re added to your list. If they don’t click the link, they don’t get added to the list.
(c) Opt-Out
Subscriber has the option to be enrolled in
the list, or they are they can “even request
to be taken out”.
(III) Advantages of Opt-ins
• Get your subscribers used to opening
mail from you!
• Subscribers will mark your message “this is not spam, ”
• Better list Quality
• Higher Engagement
• Better Inbox placement
