how to get more push notification opt-ins

@APPBOYDAVE ALLOW PUSH NOTIFICATIONS? I DON’T THINK SO.

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@APPBOYDAVE

ALLOW PUSH NOTIFICATIONS? I DON’T THINK SO.

CONVINCING USERS TO ALLOW PUSH IS HARD.

More and more apps are “priming” users

NHL GAMECENTER

If user clicks here, display iOS push prompt…

@APPBOYDAVE

If user clicks here, do NOT display iOS push prompt; wait to display until user becomes a power user

MY WINES

If user clicks here, display iOS push prompt…

@APPBOYDAVE

If user clicks here, do NOT display iOS push prompt; wait to display until user becomes a power user

BREAKING NEWS

@APPBOYDAVE

If user clicks here, display iOS push prompt…

If user clicks here, do NOT display iOS push prompt; wait to display until user becomes a power user

FOURSQUARE

@APPBOYDAVE

If user clicks here, display iOS push prompt…

If user clicks here, do NOT display iOS push prompt; wait to display until user becomes a power user

@APPBOYDAVE

If (and only when) user clicks here, display iOS push prompt…

CIRCA

@APPBOYDAVE

When user clicks here, display iOS push prompt…

Circa does a really good job priming users in the app’s intro tutorial, by telling them what to do + why to do it.

You only get ONE SHOT with the iOS push prompt. Don’t blow it.

@APPBOYDAVE

Use your own HARD-CODED PUSH PROMPT before displaying the actual iOS push prompt.

FINAL THOUGHTS

If a user chooses not to allow push on your hard-coded prompt, WAIT until they become a power user (multiple sessions, heavy feature usage, etc.) to display the iOS push prompt.

@APPBOYDAVE

FOLLOW ME ON TWITTER!

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